Google Analytics was introduced in 2005 and has been the go-to tool for tracking business and website performance data for a long time. With time, we have seen significant improvements in how we analyze and comprehend consumer behavior online.
Now, Google is introducing the next level of website analytics: Google Analytics 4 (GA4), a new and enhanced platform version. Get ready to take your data analysis to the subsequent level with GA4.
Nevertheless, there is an important date coming up – July 1st, 2023, the probable launch of GA4. So, it is the best time to talk about why you should migrate to this new platform. Let us dive in!
Why should I think of making the Switch to Google Analytics 4?
As a website or business owner you know the value of harnessing data analytics, and you want to keep more close watch on your precise performance, conversions, and user activity. In this blog, you will explore more about why you should consider upgrading to GA4.
On July 1st, Google’s Universal Analytics (UA) will stop gathering data, and all previous data will disappear after six months. But do not fear!
Switching over to Google Analytics 4 (GA4) will keep you in the loop on the success of your digital marketing efforts. Plus, come July, you can easily compare user engagement stats with last year’s metrics. So, better keep your data analytics game strong by switching to GA4!
Discover the Critical Distinctions: Universal Analytics vs. Google Analytics 4!
Although both platforms provide insights into website performance, there are noteworthy differences between Universal Analytics and Google Analytics 4. Here are the key distinctions to know.
- Data Privacy: You can boost your data privacy with GA4, staying compliant with GDPR and CCPA regulations.
- Cross-device monitoring: GA4 will offer cross-device monitoring abilities enabling digital marketers to better comprehend the user journey across devices.
- Machine Learning (ML): GA4 comprises ML algorithms that automatedly find trends, craft insights, and offer recommendations.
- Goals: Goals will be substituted by “Conversion Events”. It will monitor vital actions on the site or application to measure conversions.
- Behavioural Modeling: It will leverage machine learning and seal in the gaps if cookies are not accessible in GA4’s reporting features.
- Customized Channel Grouping: You can customize channels and match combined performance.
- Integrations: GA4 integrates directly with Google Ads and will enable reporting dashboard for performance clarity.
Key Gains from Google Analytics
Have you ever wondered why Google Analytics 4 would come into existence after years of using Universal Analytics? GA4 is a whole new analytics tool that can provide digital marketers with valuable insights previously unavailable. Keep reading to discover the benefits and gains Google Analytics 4 will offer the user base.
- Track user behavior with web and app analytics in GA4
- Analyze user journey with Google Analytics 4
- Create GA4 custom reports for better insights
- Save time with automated event tracking
- Access advanced user properties in GA4
- Use predictive metrics to optimize your strategy
- Integrate with BigQuery for free and analyze huge datasets.
What to do next for the upcoming arrival of GA4?
Now you better know that GA4 is on its way. However, do not wait until the last minute to prepare for the significant change. We suggest you start transitioning to the new Analytics world as soon as possible. Trust our words as time flies by swifter than you think.
Just a heads up – when Google Analytics 4 is fully implemented, Universal Analytics will no longer be accessible. But do not worry. You can still use UA and GA4 together until July 2023.
So why not take benefit of the opportunity now to dive into the new features of GA4 alongside your current data? It is the ideal time to explore and stay ahead of the curve.
However, better hold up. There is no need to fear or freak out. We understand that the news of Google ending UA tracking may sound overwhelming, but fear not! Our team is here to guide you through it all.
Moving Forward with Google Analytics 4 (GA4)
Ready to upgrade your Google Analytics game? The LogicRays team is here to help! Whether you need to discuss the migration strategy of your account to GA4 or learn more about it, we have got you covered.
Please do not wait until it is extremely late. Make the change and start gaining valuable insights for your business today. Contact us to get quickly started!