Speed Up Magento 2 Store in 10 Steps

With the rapid change in the evolution of technologies, online shopping has become a preferred medium for every buyer. Today, our market is filled with some of the Best Ecommerce CMSs , such as Magento, WooCommerce, Shopify, Opencart, BigCommerce, etc. However, Magento 2 is considered as one of the most extensively used eCommerce platforms in the world. Every new ecommerce store and startups opt for Magento 2 as their base platform. Did you know, 65% of B2B organizations have an e-commerce site to launch at the end of one year and Magento occupies the share of 1.4% of CMS in the market in 2020

The way that Magento 2 is structured is quite mesmerizing in its own way, because it saves cost and time it takes to develop an ecommerce store. Although, it does have the knock-on effects of slow speed and increased loading time if Magento 2 store is not setup correctly. Almost every eCommerce owner dilutes each sinew to reduce page loading time. Although, ensuring stable and constant website performance remains the most challenging task in Magento 2 website. 

Here, we are going to share the main reasons that make your Magento 2 slow, and how you can speed up your Magento 2 Store. 

But for that, you need to understand “What is Magento 2?” and “Why is your Magento 2 store responding slow?”

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So, What is Magento? 

“Magento is an open source ecommerce CMS platform.” 

Let’s break it down! 

  • Open source is a software where original code is released under a license, it is made freely available where it can be altered, enhanced, and modified according to developers’ needs.
  • Ecommerce is a software that allows business transactions to be conducted electronically. It is an application used to sell services and products online. 
  • CMS stands for Content Management System, It’s an application that is being used to handle all content related to products and services in one central location. 

Thus, Magento is an Open Source Ecommerce Content Management System. 

Why is Magento 2 so slow? 

By default, Magento 2 speed is not slow, the default store is pretty smooth and robust. High loading time in Magento 2 store causes lack of knowledge in optimizing the website and the misconduct. If the basic requirements such as usage of inappropriate third extensions, not enabling the right plugins, disabled full page cache, etc. can cause slowing of speed in your Magento 2 store. Thus, Magento is not slow but when you see the increase in loading speed of your store, that’s the time when you should start optimizing your site to reduce the loading speed and make your store more astonishing and smooth to use. 

Any site depends on, if the delay time to start the page is more than expected, you can lose a bunch of potential customers due to slow speed. 

So, how will you speed up the Magento site of your own? 

Here, we present to you some of the most useful ways that will help you revamp your Magento site performance to its best. 

Ways to speed up Magento 2 store

#1 Choose a Local Web Server 

Magento is quite a powerful store, thus hosting your Magento store on a dedicated server is required instead of shared hosting for Magento. 

While building servers, the default settings to host the server is usually in the US. Having a server so far away is going to result in an increased delay on your server, because the information has to bounce forwards and backward overseas. Thus, if you are based in a different country, you should use the server of your country itself. 

If you don’t have the server available in your country, get one that is closest to you or you can turn to a different provider. 

Using a server of your own country can speed up the Magento 2 store performance. Thus, your website visitors won’t have to wait for your site to wait for more. 

#2 Enable All Magento Caches 

There are various practices that need to be performed to speed up Magento site including cache. 

 

Here is the step-by-step guide that will help you enable every single Magento store cache in order to improve the Magento 2 loading speed. 

How will you enable all Magento 2 Cache?

Follow the trail of steps:

Step 1: Head to

System -> Cache Management 

Step 2: Here, You will have to tap on “select all” cache types in order to enable all. 

Cache Management

Step 3: Tap on drop down and select “Enable”.

Cache Management

Step 4: And Hit “Submit”

Cache Management

When all cache types are enabled, you’ll start to notice that pages you visit will be cached into the system. So, the second time you visit, the page will load faster. 

Note: Apply for both front end and back end. 

#3 Enable Flat Catalog Category and Product

Enabling flat category and product is a form of database caching, which will result in faster loading of information on the front end of your Magento 2 website. It gets almost all necessary attributes from various tables into your store database, and merges them into one easily accessible file. Here, you can choose which attributes will get merged into your flat catalog by adjusting your categories and products. 

To Enable flat category and product follow these steps: 

Step 1: Head to

Store-> Configuration

Step 2: In “Configuration” section, open Catalog and again open the Catalog option inside it. 

Configuration

Step 3: Open “Storefront” option in Catalog section

Catalog

Step 4: In Storefront, scroll down to “Use Flat Catalog Category” & “Use Flat Catalog Product”. If it is not enabled, then turn them to “Yes” in both categories. 

Catalog

Step 5: Once both catalog category and product is in enable mode. Go to “Store” again and tap on “Product”.

Step 6: Once you open the “Product” category, you’ll have to select one attribute. Here, we choose the “Color” attribute. 

Attribute Code

Step 7: In the “Attribute information” section, open “Storefront properties”

Attribute Information

Step 8: In “Storefront Properties”, Scroll to “Used in Product Listing” and enable it. 

Color

#4 Disable JavaScript Bundling 

Purpose of the setting is to optimize Magento 2 site speed by bundling groups of JavaScript files together, this will limit the number of requests that a web browser has to make to the server.

However, micromanaging what files are bundles can be quite difficult. This can result in a buggy experience on the front end and all the JavaScript files can result in being larger than they need to be. 

Remember to keep your JavaScript Enable.

Step 1: Head to 

Store-> Configuration

Step 2: In the Configuration section, scroll down to the “Advanced” tab on the left panel, and in that, open “Developer” section.

Configuration

Step 3: In the Developer section, open “JavaScript Settings” and go to “Enable JavaScript Bundling” option. You have to keep it disabled the entire time. 

Configuration Advance

#5 Keep up with Magneto Updates

Things like old-bugs and optimization opportunities gets in highlight with the release of more patches of updates. With the release of more patches, For that you will have to keep your Magento website functionality updated. Want to know how to check it?

Step 1: Head to 

System-> Web Setup Wizard

Step 2: In Web Setup Wizard, Update your Magento store by tapping on “System Upgrade”

Web Setup Wizard

#6 Keep 3rd Party Extensions Updated

Not updating 3rd party Magento 2 extensions can cause many problems with your Magento 2 website functionality. Thus, keeping it updated can help you enhance your Magento 2 site speed. 

To update 3rd party extensions in your Magento 2 store, follow these steps:

Step 1: Head to 

System -> Web Setup Wizard

Step 2: Select “Extension Management”.

Setup Wizard

Step 3: Action -> Update

#7 Remove Unused Magento 2 Extension 

With the time, your website will grow, and then the time will come when you’ll realise that some of the extensions are not the best-fit where some of them will forfeit their functionality. That is the time when you have to remove those unused Magento 2 Extension.

Step 1: Head to, 

System -> Web Setup Wizard 

Step 2: In Web Setup Wizard, tap on “Module Manager” 

Setup Wizard

Step 3: Go to the Module Manager and there you’ll see each and every module of Magento. With every module, there is an Action button from where you can disable the module that is not important for you. 

Module Manager

#8 Schedule Indexing

There are good amount of chances that your indexes modes will be set to update on save. This will work best if you have a few hundred products on your website, but if you have a few thousand products, then you might find your Magento store a little sluggish after you make changes to your categories and products. 


In your Magento 2 store, it is much more efficient to change the modes to update by schedule. By this, you can schedule indexing to take place on various intervals during the day, which also helps reduce bottlenecking. The only downside you’ll face will be; until the index takes place ,your changes will now display on the front end until the index has taken place. 

Now, how to schedule indexing? 

Follow these steps:

Step 1: Head to 

System-> Index Management

Step 2: Select the indexes and select “Update by Schedule” 

Index Management

Moreover, It is not necessary to update by schedule but, If you do decide to change this to update by schedule, then you can amend this schedule by:

Step 3: Head to 

Stores-> Configuration 

Step 4: In Configuration section, open Advanced tab on left panel, and in that open “System” option. 

Configuration System

Step 5: As you selected “Update by schedule” in Index Management. You’ll be able to see the accessible option to change the time and schedule index according to your time. 

Configuration for group index

 #9 Disable All Debug Logs

Sometimes you can find debug logs as a very heavy resource on your Magento 2 store. These types are just vlogs, that tend to write large files to your system that aren’t necessary. Your final results may differ between seeing no difference to seeing a little difference in store optimization.

Debugs logs are normally off by default, it’s always worth checking to check your setup from time to time. 

To check your setup go to: 

Step 1: Head to

Store-> Configuration

Step 2: Open “Advanced” in the left tab,in that, open “Developer”.

Configuration

Step 3: Set “No” in log to file. If not then make sure to select “No”.

Configuration

#10 Merge JS And CSS File 

Unmerged Javascript and CSS are one of the main reasons that causes high loading time in your Magento 2 eCommerce store. Here, Eliminate redundant or unnecessary data with this process. And after merging these files, it cannot be modified.

Reduction in the number of requests to the server due to merging of JavaScript and CSS will ultimately give better results in loading time of the store. 

Follow these steps to Merge JavaScript and CSS files:

Step 1: Head to 

Store-> Settings-> Configuration

Step 2: On left panel, expand the “Advanced” tab, in that select “Developer” option 

Step 3: Expand CSS Settings, now in “Merge CSS File” set “Yes”

Configuration

Step 4: In the Developer section, open “JavaScript Settings”. In that, set the “Yes” in “Merge JavaScript Files”.

Configuration

Step 5: Save Configuration!

Takeaway

Magento 2 is very vast, there are numerous ways to speed up your Magento 2 site. Here, the choice is yours! Choose the ways that are most suitable for your Magento 2 site. All you need to remember is: Faster and nicely optimized your personal site development environment is, faster your eCommerce Magento store will be in competition. 

The above mentioned tips will help you increase Magento 2 site speed. Well, it is true that a well optimized Magento eCommerce store provides a faster and overwhelming browsing experience to its users. Therefore, with these tips, experience the best engagement rate and conversion rate. 

For more tips, check out our article on Magento Speed Optimization. Also, check out some of the most astonishing eCommerce trends in 2021. All you need is to go with the trend and make your website powerful as much as you can. 

Ciao!

Why your eCommerce website fails in conversion? Top ways to get success.

What influences buyers to make a purchase?

At first, it’s their needs. But what makes their purchasing decision concrete, repetitively strong towards a certain store and brand?

Since the buying journey is a two-way process, a purchaser is directly influenced by the seller. It could be a brick and mortar store, an online eCommerce store or even a business to business partnership for certain services.

Here the seller is an eCommerce business in the case of eCommerce stores/websites.

And it hits hard when your brand new eCommerce website fails to convert visitors into buyers. It becomes essential to understand pain points behind this.

This blog post intends to get you through the eCommerce websites journey. To make you aware of the possible reasons for failure behind this failure to reach to customers’ understanding and fail to convince them for a purchasing decision.

Check out the quick reasons why your eCommerce website is failing to deliver more conversions? And what stops visitors from becoming loyal customers and how to convert these pain points into success.

Adding More Clarity

Having a clear indication of what your website has to offer has better conversions. The same goes for putting clear calls to actions. Your customers/visitors always have a sense of urgency to locate products and fulfil an action. For example, consider a brick and mortar store selling clothes of various brands. The customers visiting the store are more likely to locate their choices first rather than looking into what store’s interested to sell more.

The same thing happens with online stores. Have clarity in displaying items, directing proper calls to actions helps customers strengthen their purchasing decisions and make stronger choices towards certain brands and stores.

Additionally, proper placement of CTAs increases the visibility of expression. Selling a product is always connected to understand the customer journey. You need to plan the path that the visitors navigate through your online store.

Using certain design elements, colour contrasts and readable texts can form the proper call to action buttons. Also, sometimes hitting the regional aspects to the text could also help influence the buyers.

Here’s the process, how you’d influence your website visitors in the first step:

  • Put more clarity in what you sell (Proper navigation of products and pages, ease of language, identification through design elements)
  • Proper placement of CTAs (more readable call to action buttons makes more sense to visitors, they shouldn’t find it troublesome to buy the product. Keep it short, quick and readable)
  • Use appropriate colour, texture and expressing genuineness

Loading Speed

Here’s what you need to do to make your visitors feel greeted.

Visitors coming to your website are either redirected from the search engine results or they directly typed your eCommerce domain name into the search engine. They would want to be served quickly and well with the content, information on products or list of available products.

This is where your website’s loading speed matters.

You have to be technically correct in this aspect. It includes the selection of eCommerce platforms, optimization of design elements, dead code elimination are necessary factors to look into when it comes to optimizing website speed.

Users are most concerned about what they are looking for and the intention for what they visit online stores. It has to be quick and seamless user experience.

There are plenty of optimization plugins and coding best practices that help you give the best user experience.

Products Grouping & Website Identity

Creating a website’s identity is important for eCommerce merchants. It depicts in the minds of the users and reflects in their buying decisions. It’s like how you see different brands’ images when you recall them. To create a website’s identity, the colour contrast, website components, certain photography and layout are the basic building blocks.

But before you decide on these design elements, decide the business identity you want to reflect through the layout or website look. For example, online grocery stores should express trustworthiness in the quality of food products, and online stores for certain services should express authenticity through their business testimonials.

Products grouping refers to human psychology. People want to scroll down the products fast until they find the ones they are looking to buy. You can categorize the products by specific brands, categories, product colours, or similar features should be grouped in a manner that users find it easy to check out more products.

eCommerce websites with better filtering options and product proximity are more likely to attract the customers to leverage their desire for viewing the products. These are the fundamentals of any eCommerce website. Better products grouping means better engagement rates, and so does the conversions.

One-Click Checkout

Make your customers shopping experience as simple as possible. Complex checkout processes often make the buying experience annoying and stressful. Simple and one-click checkouts make the buying process simple and optimized. Traditional eCommerce websites consider putting an add to cart process before the final buying option. However, with the modern eCommerce Services, you can directly put the single checkout and shorten the process.

Design eCommerce web design layouts with simple and one click away check out options.

Offer flexibility in payment gateways to reduce more cart abandonment ratio.

5 Proven Ways to Optimize Cart Abandonment in eCommerce Website

Shopping cart abandonment is the common scenario you would always want to fix as an eCommerce merchant. Something that your marketing team always wants to address in the campaigns. But you aren’t sure where to start?

 

Is it something that relates to website design, flow or navigation?

 

Or all you have to do is some marketing tactics?

 

Every year there’s a certain percentage of cart abandonment that disappoint online store owners and indicate something that’s not working for the customers or prospects.

However, for any business operations, certain optimization has to be in progress to get successful results and 100 percent customer satisfaction. 

 

Let’s check out the best practices of cart abandonment optimisation in online stores. 

What is Shopping Cart Abandonment?

Shopping cart abandonment is when customers add the items in the cart and refuse to make final checkout. It could be because of some problems with the website, the product,  discounts or pricing or maybe personal reasons. 

However, you as an eCommerce merchant can not fix if it’s their personal problems. But certainly have to fix them if it’s because of your website and you are losing a lot of money. 

The best thing is, you can always fix the problem at your end. 

Let’s find out what could be the problem that’s stopping the prospects from becoming a customer and customers to shop their purchase?

Reengaging the Customers 

You can re engage the customers in a matter of seconds using some smart ways. In today’s busy schedule of customers, they aren’t only engaging with the shopping websites but often have too many notifications and alerts at hand. It could be meeting popups on the desktop screen or mobile notifications. 

It is normal to miss out on the completion of shopping checkout in such cases. In this case, putting specific pop ups that re engage the customers on their completion of shopping decreases the abandonment rate. 

It works as a quick reminder for the customers who are missing out on the items they’ve added in the cart but forgot to complete the checkout process.

 

Personalized Messaging

Personalized messaging is addressing the customers with the personalized content. You might experience that even after putting popups and important push notifications, there’s less engagement of customers and they continue to abandon the carts.

But using popups correctly makes sure to decrease the rate of abandonment of cart ratio. There you need to personalize them as how you talk with the customers. 

For example, 

Hey Joe,

You haven’t been here for so long? 

Or 

Hey Danish,

Continue your shopping and get an extra 30% discount this time.

Something like this can surely attract the customers. It also includes keeping the track record of historical views of customers. Based on the customer interaction using certain plugins, extensions, and APIs, one can manage addressing the customers in a more personalised pattern. 

 

Organized Checkout Pages

 

It’s a human psychology that when you know how many days are remaining to a particular work or how many people are in line to get your turn, you will feel a certain relaxation about the task completion. But  if you don’t know the steps after which you will get the final checkout, it might be a frustrating situation.

On the same note, considering to put a progress indicator in checkout pages makes customers half relaxed when they are into the process. Keep it precise and engaging. For example, optimize the shipping address step for the customers who have already purchased items from the store previously. You could combine two individual steps into a single step. 

Also, show the indication of steps remaining at the progress indicator bar. 

It should include minimal steps like Shipping, confirmation of order and final step as payment and checkout. 

You can also organize your checkout pages in stores using the proper alignment of graphics, symbols and user friendly design that continually indicates that the process is clear, authentic and the users can feel free to make any edits. 

In short, making the process and the website look reliable. For example, using product  thumbnail images with product name and edit options makes the checkout page look user accessible and well informed. 

 

Winning Trust

This is when your website is new and the users are unable to trust when it comes to the final checkout process. It happens when you have got the attractive products, your website is getting enough engagement from the users but when they see that the site is not popular or aren’t reliable, it kind of hesitates them to make the final purchase. 

In this stage of your online store, you should refer to social proof. As in website reviews, product reviews by the customers, social sharing of products and social trust badges that add value to the website. These trust badges enhance the possibility of users getting checked out without making purchase to making complete purchase and checkout. 

You should also ensure your website seems proactive to the users in terms of facilitating the ease. That is to not make compulsive registration and login to allow guest purchasing.

Best eCommerce Platforms 2021 – Which is suitable for your Business?

When you decide to launch an eCommerce store, you’ll have to decide on the eCommerce platforms first. Among the multiple options available, you are most likely to select the one that satisfies your business requirements. It boils down to the key features of eCommerce platforms. eCommerce merchants are most concerned about the selection of technology before starting an online store. It includes validating key features of a particular technology, balancing with the business needs, costs, eCommerce Developers and more.

You might be looking to develop an online store for the first time, or may want to convert your current physical store into an online display or leverage your existing online store into a popular online shopping website. When you look at the technology front, it could be confusing when not knowing exact use cases.

Explore insights about eCommerce platforms starting with an understanding of available resources, their characteristics, frequent updates, support and maintenance criteria and other critical factors. This list of the best eCommerce platforms 2020 presents popular and useful eCommerce platforms suitable for your business needs.

Magento

Magento is an open-source platform to build customized online stores. It comes with free as well as a paid version for enterprise-level solutions. Its a huge tool to build your online business with a lot of functionalities, customization, bigger community support and everything eCommerce. If you want to build the fastest, scalable and enterprise-level eCommerce store, Magento is for you.

It works well with cloud storage, search engine optimization, products marketing and moe. Magento will never disappoint you in terms of providing best in class features, easy to develop functionalities, code reusability and website speed optimization. Also, it boasts the unlimited benefits of customer satisfaction features such as content management, unlimited products listing and more.

If you’re considering building a small business website and prefer not to invest time in developing an eCommerce site from scratch, you can explore readily available options like Shopify or BigCommerce. However, for those looking for tailored solutions, it’s advisable to hire Magento developers and leverage Magento development services to maximize your online store’s potential.

BigCommerce

BigCommerce is the direct competitor of Shopify and offers BigCommerce Development services to build affordable eCommerce websites. From startups to enterprise-level companies, businesses choose to build online stores with BigCommerce. Though it is not considered a full-featured eCommerce solution like Magento, it is undoubtedly one of the fastest tools to set up an online store.

BigCommerce has a particularly strong set of native features, while also maintaining a sizable app marketplace for optional add-ons (ballpark 600 in total). BigCommerce’s built-in features include:

The native features of BigCommerce include multiple facilitations for customers and give them a welcoming experience to the online store. It facilitates real-time shipping calculations, easy payment integrations, a checkout, support multiple product variants, single-page checkout and more.

Shopify

Shopify came up as the most handy tool when it comes to building super-fast online stores. It has the best marketplace, strong features and supports multiple categories of online stores. However, you may find limited functionalities when compared to bigger platforms like Magento.

eCommerce merchants find Shopify as their handy tool where they can easily add addons, extensions and integrate multiple payment gateways. Shopify is best known for its easy to use,

user friendly nature. The platform has got the Best Shopify Experts, awesome templates and quite interesting templates to use for unique online stores.

It is suitable to build a variety of stores including clothing, retail store, photography, kids store and more. Shopify does encourage the large-scale development in online websites and support multiple languages, currencies and payment gateways.

WooCommerce

WooCommerce is an eCommerce plugin for WordPress users. It is referred to as an eCommerce plugin but still giving competition to eCommerce platforms that are fully interactive. It has more than 80 million downloads and is among the world’s most popular eCommerce platforms. If you have a WordPress website and are looking to convert it into  an eCommerce store, WooCommerce is the best bet.

Though it’s a completely free plugin, you can manage to purchase a few themes and templates for the user interface.

WooCommerce is developer friendly. Lets you build features out of ease and does not require programming skills. Business owners can easily take control of their website, manage the products catalogue and be free to use it. If you think of a seamless design and user friendly online store,  WooCommerce is for you. It has got the best mobile friendly design, access to tracking the stock level, speed optimization, geolocation support and a lot more features that you would primarily want in your online store. All you need to have  is a WordPress account and add WooCommerce plugin, activate the plugin and get started with the online portal.

Conclusion

Let us know in comments which do you think is a suitable eCommerce platform to your business requirement? Share what are your thoughts on the latest frameworks and their offerings? Also, check out the latest design trends, essential technology aspects in eCommerce websites and conferences. Checking out on what’s latest helps you outperform the competition of online businesses. Connect with us on Twitter for a detailed consultation on eCommerce technologies.

Inventory Managment & Analysis- How you do it in your eCommerce store?

Inventory management is a critical task for eCommerce merchants. It’s a good practice to track and control the inventory orders, analyze the process, and keep up with the usage and storage of the readily available stocks. For eCommerce websites such as Amazon, Flipkart, there is huge management of stocks in the backend. Without proper solutions to the inventory, no eCommerce technology is sufficient. Magento, Shopify and BigCommerce are some popular eCommerce technologies and content management systems that have excellent solutions, plugins and integrations that aid in managing the complicated problems of inventory. It is, indeed, a task to manage proper data of in-stock and out-stock. For any eCommerce websites, there has to be multiple product lines or various product categories of different brands.

To consistently show the real data, the analysis of stocks coming in and going out saves a lot of bucks, helps you in strategizing the marketing strategies, improve customers services and other improvements.This blog post covers some of the best inventory analysis techniques and best practices  for your online store. 

Before we start the analysis of inventory management, let us first understand the entire concept of inventory management. 

What is Inventory Management?

Inventory management is a process of tracking down the supply chain, tracking of all in and out stock quantities. It involves knowing exactly where you need certain stocks to fulfil customer demands. If you’re already in the business, it’s not new for us. But for individuals, the first time experiencing an eCommerce business has a sure need to understand this mechanism to avoid the last-minute rush. 

Necessary Analysis for Better Inventory Management in Your eCommerce Store. 

ABC Analysis 

It is a data analysis technique to check the performance of inventories. There are two types of inventory performances. 

  1. Best performing inventories 
  2. Worst performing inventories 

The aim of this technique is to have more control over inventory and identify the particular products performing good and not performing at all. eCommerce stores development platforms like Shopify have the functionality that shows you a month long report of your best and worst performing products. 

It basically classifies the inventory into three parts. 

A grade. 

It includes the best performing products. This is the one where you get your most and fastest profit from. It covers your approximately 80% of your total revenue. This helps you prioritize the products. In online stores, the landing pages for these products should be optimized on a priority basis. The optimization of high-priority landing pages makes the customer experience better and pushes the products selling doubling the profits.

B grade. 

B grade represents the medium category of selling. It accounts for nearly 10-15% of the revenue. This slab of seeling falls under the A and C category of products selling. 

C grade. 

C grade category is the last priority of products. This product section is the lastly desired by the customers. Merchants might consider it as dead stock. The demand for this product line is not fixed. The possibility of emerging demands in this section is rare and business should not look up to put more effort into this, since the revenue is sometimes less than or equal to 5 per cent. 

FSN Analysis

FSN analysis means fast, slow, moving and non-moving inventory management analysis. This technique is used for controlling purposes. The products are being segregated based on consumption, quantities and other factors such as selling ratio. As the name of the technique suggests, it is fast, moving and non-moving products technique so it will consider products that are selling fast to not moving at all. Based on the selling rates, bifurcation and optimization will take place. 

It is useful for eCommerce merchants to make some critical decisions on occasions such as festival offers and other discount days. The technique not only focuses on good or worst scenarios but also on the products that are slowly moving towards the supply chain. eCommerce merchants can filter out the product options in well-versed eCommerce platforms like Magento or Shopify for the fast-moving as well as slow-moving products on certain personalized content for users. 

Minimum Safety Stocks

This inventory management technique involves keeping minimum safety stocks. This is used to avoid the out of the stock situation. Mostly for the giant eCommerce platforms like Amazon, Etsy uses this analysis technique to not come up as out of stock or sold out labels for their customers. The impression of these popular eCommerce stores among customers is valuable and do not affect the customers’ buying decision. The eCommerce store managers keep a minimum margin of a certain number, when the stock limit reaches that level, they consider reordering it from the seller/distributor. This technique comes to use when you have some idea about good performing products. It means you can use this optimization technique over the results of the above two mentioned techniques.

Economic Order Quantity

Economic order quantity is formula based technique. This is calculated based on certain entities such as total costs of production, demands and supply rates and other factors using business intelligence tools. This technique promotes higher order of purchase to minimize the multiple attempts of buying. It reduces the overall costs of the purchasing department for online stores.