Magento is the world’s one of the most popular eCommerce platforms. It has a Gross Merchandise Value of more than $100 billion. The platform is used by merchants all around the world to expand their online enterprises. It provides a versatile shopping cart with a plethora of built-in functions. Magento is a market leader in digital commerce solutions. It can assist you in providing users with a smooth buying experience. 

Magento continues to expand fast as the leading platform for eCommerce. Many merchants, company owners, and entrepreneurs are using Magento to take their businesses to the next level. 

Before starting the whole chapter on Magento software, let us inform you of one very crucial thing. One thing to keep in mind is that Magento has two versions: Magento 1 and Magento 2. However, as of June 2020, this service no longer supports Magento 1. In fact, all Magento services that are now invalid are built on Magento 2.

Hence, this blog focuses mostly on Magento 2.

Are you up to learning all about the fundamentals of Magento Software? So without any further ado, let’s get this started. 

Meaning of Magento Development

Magento Development is a super popular eCommerce platform that enables online store owners to develop their websites. It was first presented in 2007 by US-based Varien, Inc. Because Magento is open-source, users may freely change, expand the source code, or add third-party extensions to meet the needs of their firms. 

If we are talking about the things Magento fulfills in business requirements: 

• It gives you the key of control for the content part & the whole look of the website
• You can manage orders, catalogues, customer data, and returns
• In order to shine in the online market through serving SEO and marketing tools 
• It gives multiple shipping and payment options 
• It serves many other things like; merchandise, inventory, responsive themes, tax support & Global Currencies

When selecting a platform, the simplicity of use and installation must be taken into account. When installing and configuring Magento, you will also require some coding skills and terminology. Furthermore, if you are a tech-noob (No offense), it may be difficult to make any complicated customizations to your website—however, there is no need to panic because there are numerous ways out of those problems.

The Stardom of Magento 2

According to Builtwith, Magento is the third most popular commerce platform among the top one million sites on the Internet. In particular, 10 of the top 100 online retailers choose Magento as their eCommerce platform. you can also read Boost eCommerce Conversion rate using catboats.

Furthermore, several well-known businesses, such as Nike, Coca-Cola, Canon, Asus, Christian Louboutin, Ford, and HP, use Magento to power their eCommerce Website Development. We can say that Magento is the favourite eCommerce platform.

Benefits of Magento Software (2) Ecommerce Platform 

Open-Source

The source can be modified & we can also add plugins to make the best use of more functions. 

User-Friendly 

Both the website and the admin panel are simple to use. The admin dashboard provides full control over the store’s features. 

Scaling Globally

It creates multiple stores & scales to the new regions. Built-in languages & currencies features make it even easier. We also get Global support for shipping and payments. 

SEO Features

We all know how important it is to have strong SEO features. The same goes for Magento Software, as it has advanced SEO features. 

Third-party Extensions  

Create a one-of-a-kind store based on consumer feedback. Install a number of third-party plugins. 

Magento Software Technologies 

Magento software technologies are always up with the latest ones in the market like; Amazon sales channel, B2B commerce, ERP function, headless commerce, PWA studio and mobile commerce. 

Get the Top-Class Magento 2 Development Services
from a Magento Certified Company!

Hire Magento Developer

Magento Software as Hosting 

Magento hosting is required to host your Magento store. You have the option of selecting a preferred Magento hosting provider. The server for your store is leased by your hosting provider. It allows you to save files and web applications. It is recommended that you use Managed Magento hosting for your store. The Magento hosting handles all server-side tasks.

The major tasks included in Magento Software hosting are: 

• Use of latest tech stack 
• Optimising for performance and uptime
• System monitoring
• Technical support 24×7 
• Server-side updates and patches 
• Server security 
• Server setup 

Magento Software: The use of Extensions 

Magento extensions are external modules that may be placed on your shop and are designed to meet a specific requirement inside your business while adding value above and beyond what Magento has to offer. Because Magento has such a vast community surrounding it, extensions to do just about everything you can think of can be found—this is what makes Magento the number one choice for concerned company owners. 

The cost of an extension is usually decided by how much it increases your prospective earnings. It may be acquired in a variety of places, with prices ranging from free to hundreds of dollars. The Magento Marketplace, which is administered by Magento owners, is frequently the first destination.

Configuration Settings – Clearing the Basics 

Downloaded the Magento Software? Now you need to configure via the admin panel. Below is some very basic set of configurations that includes: 

Store Admin 

You can handle and set up products through the store admin.

The store operations can be performed in the admin dashboard. 

It has 2FA and CAPTCHA features for more security. You may create additional accounts to administer your store. You may define access levels and user roles. 

Store Details 

Merchant Location 

Contact email and numbers 

Currencies & languages

Invoices & tax rates 

Store Name & address 

Branding of the Store 

Configure the shop branding by including your company logo and a favicon. The favicon is the little logo that appears on each browser page’s tab.

On the page, you may include some welcome messages or any catchy stuff or something like your company policies. At the top of the basic Magento page, click the add a demo notice button. It is useful when your website is operational but not yet open for business.

Managing The Content Through Magento Software 

Magento provides a number of options for managing content pages and blocks. Custom layouts may be created using page construction. It allows you to include media, banners, Google maps, and other such elements.

Few content management features are:

• Creating Widgets 
• Themes & Designs 
• Storage of media 
• Page Builder 

The best thing is you can include the search options on your pages that will be super helpful for the customers to browse the way they want & to search the products they want. Note, nowadays, content is the king. It gives users an idea of how your company works. Hence, you must use these ones of features of Magento well. 

SEO Tools in Magento Software 

Magento is extremely well-designed for SEO and provides a variety of options for attracting users and enhancing exposure. While some of these tools are integrated into Magento, you can also apply external extensions to boost your search engine exposure even further. Siteground has put up a nice tutorial for optimising SEO with the pre-built Magento plugin.

This rapidly gaining popularity allows you to administer your blog directly from the Magento backend interface while presenting a WordPress layout with its own URL on the front end. Another wonderful strategy to drive traffic to your business is to link it to a WordPress blog, where you can tell potential buyers about the things you sell from the perspective of a user rather than a marketer. 

Sounds awesome, isn’t it? 

Last Thoughts on Magento Software 

Overall, Magento is a very adaptable and scalable platform that enables you to achieve things that no other eCommerce platform can. It is also a sophisticated platform that necessitates the knowledge and experience of a Professional Magento developer, and because it is continually updated and evolving, even certified developers often struggle to use it. 

This article discussed the fundamentals of Magento. So you now have a decent understanding of the platform’s key features, installation needs and so on. However, there is still a long way to go. Magento, on the other hand, is difficult for newcomers to grasp. 

Lastly, we must add here that in case you require Magento Development Services, feel free to contact the experts in the industry, LogicRays! Be it; Magento theme development, custom module development, custom website design, Magento website maintenance, customised Magento extension development, our team of experts are always up for you! Get in touch with us today!