Magento Speed Optimization Techniques- How to Speed up Your Online Store?

Magento, being one of the most popular eCommerce platforms, most enterprises choose to rely on it to build online stores. It offers a variety of themes and customization options that every business would want to provide its customers. And hence, the platform is famous for its versatile yet high-performing quality.

Among the top 100,000 eCommerce websites, 16% of them are using Magento as their eCommerce framework, and the number becomes 22%, including the Magento Enterprise plans. The number is enough to believe the significance of the eCommerce framework.

To ensure your eCommerce store remains high-performing, there are specific speed optimization steps to follow. These Magento development services can help merchants address multiple issues related to website performance, from loading speed to navigation and overall user experience.

Why does Website Speed Matter for e-commerce?

According to a survey, people take all of five seconds to decide whether they want to be on a website or not. If a website is slow, people move on to other websites. This is why website speed matters a lot in e-commerce. The main idea is to make visitors stay on your website longer than five seconds. This will help you with getting more customers and increase sales.

How does a  slow-loading Website Affect Sales?

A slow-loading website, as mentioned above, is enough to drive away potential customers. If they don’t spend time on the website, there wont be any sales. A slow-loading website means you lose visitors and customers at the same time. In order to have sales, you need people who will spend time on your website as mentioned above. This way you will get to have increased sales as well.

What are the common Issues With Magento Website Performance?

As mentioned above, slow speed is a primary issue with a Magento website. Other issues include the following:

  • Poor hosting
  • Incorrect operating modes
  • A problematic caching system
  • Excessive use of extensions or themes

Let’s discuss some essential speed optimization techniques in Magento. It should help you increase website loading speed and hence, a good customer engagement ratio.

Cache Management

There are multiple forms of caching you can implement with Magento to enhance performance. Successful combinations include NGINX, APC, MemCache, and Varnish caching. The framework also provides a built-in cache management module, but developers should ensure that these cache types are enabled.

In addition to server-side caching, optimizing browser caching is crucial for speed optimization. This can be achieved by adding a .htaccess file and enabling Gzip compression. While the latest versions of Magento typically have this setting enabled by default, older versions may require manual configuration.

For effective implementation of these caching strategies, it’s advisable to hire Magento developers who can ensure that your caching system is optimized for the best performance.

Content Delivery Network

It’s important to serve your website visitors with immediate content. Especially when you have an eCommerce website and visitors instantly want the products on the display. It becomes frustrated for visitors to wait for longer waiting times. To optimize it, you need to manage it with a content loading mechanism.

To see a positive change in your website loading time, implementing a content delivery network always works. It is one of the easiest methods to decrease website loading time. You can get the content loaded for your website visitors from different locations around the world. So the buyers can easily navigate through the product images and related animations.

Image Optimization

Images can significantly slow down your website if they are not optimized. Large image sizes in MBs consume more space, increasing the waiting time for product pictures to load. Prospective buyers prefer a seamless experience, making it crucial to display optimized images that load quickly.

You can enhance the performance of your Magento 2 site by optimizing images. By compressing image sizes and converting product images to JPEG format, you can achieve a notable improvement in loading speed. Additionally, keeping layout and logo images in PNG or SVG formats is essential to maintain the website’s look and feel.

For those looking to implement these optimizations effectively, a Magento 2 upgrade service can provide the necessary tools and expertise to ensure your images are optimized for the best performance.

Installing Varnish

Varnish is an open-source full-page cache accelerator to increase the HTTP level traffic. Since the plugin is faster than the built-in cache accelerator, configuring it to the website makes perfect caching for eCommerce websites. It caches the parts of your webpage like fragments of files in temporary memory. Hence, it increases page loading speed and reduces response times. It helps with the entire HTTP protocol to overcome the problems with servers which are giving slower response times in bigger eCommerce websites.

To configure Varnish in your Magento Admin panel:

  1. Stores > Configuration > Advanced > System >Full Page Cache
  2. Caching Application List > Varnish Caching
  3. Enter value in TTL for Public Content Field
  4. Enter the specific information by expanding the Varnish Configuration field.

Full Page Cache

Magento 2 has made it easy to implement full-page cache. You don’t need to use a false attribute to exclude a block since it considers an entire page in which the block is residing. You can check on multiple pages where cacheable attributes are used to see whether the pages have problems with caching. There are also manual techniques to cache the full page. You can do it by putting the store in development mode on a local or staging environment.

This is one of the essential tricks that developers use to optimize Magento stores.

Minimize JS and CSS

Javascript and CSS can slow down your Magento website by increasing the number of requests. Minimizing these files can speed up magento website. Here is how to do it. In the admin panel of the website, you need to navigate to the developer settings. Then you need to go to javascript settings and CSS settings and merge them together.

Improve TFFB

This is one of the key factors to consider while optimizing the speed of your Magento website. TFFB or Time to First Byte is the time taken between a request and the first server response. This means that your server needs to be quick at all times. Improving the TFFB will make your website faster and it will be able to retain potential customers.

Enable Expire Headers

Before learning about enabling expire headers, let us talk about why do you need them. Expire headers are there to inform the browsers about when it should request a file from your server. They also inform the browser to clear up the cache. This means a visitor to your website doesnt need to wait for the website to reload if they are visiting it for the second time. This is why you need to enable expire headers for your website.

Check Third Party Extensions

Magento websites are known as slow moving and heavy. This is because most of the time it’s working with a lot of third party extensions. Checking on these extensions and removing the unused ones can make your website light and fast in no time at all. This is one of the best ways to ensure that your Magento website runs smoothly at all times and offers your visitors a pleasant experience.

Here are some Magento Extensions which can be helpful to your online store: Best Magento Extensions

Conclusion

It would be best if you follow the best coding practices while developing online stores. It comes with experience, in-depth knowledge about the eCommerce framework and with the support of an extensive range of plugins that the framework offers. Of course, it’s no easy task to speed up the eCommerce website altogether but we can do it with practice, right tools and experience.

Share your views on Magento Speed Optimization techniques with us in the comment section. Also, connect with us on Twitter for more updates on eCommerce technologies.

FAQs

What is Magento?

Magento is an e-commerce platform that provides merchants with a digital online store. It includes powerful tools for managing catalogues and for search engine optimization. Magento is the best e-commerce platform for big companies because of the features it offers.

Where can I host my Magento website?

You can host your Magento website on any good and efficient hosting provider. However, there are a number of requirements that are required for hosting a Magento website. You can find the list of requirements on the official website of Magento.

How to get support for Magento?

The best way to get support for Magento would be through an expert on Magento websites. You can find such experts both offline and online. You can also post your question on Magento forums and get them answered by Magento experts.

What is the benefit of Magento?

As mentioned above, Magento is suitable for big companies because of the various features it offers. Along with all these, it also offers many in-built tools for customizing and presenting your website in the most effective way.

Is Magento generally slow?

Magento does have a reputation for being slow because of its loading speed. However, you can work around the various tools and features to make your website faster.

What can Magento be used for?

As mentioned above, Magento is an e-commerce platform meant for online stores. If you own a business, you can display your products and sell them using the Magento platform.

React and NodeJS: A Combo To Cherish or Forget For Web App Development?

We are living in an age where innovations are the need of the hour. Without innovations, you may not survive, or the road to victories might be as impossible as it was to get the infinity stones from Thanos in Avengers. 

In the current scenario, technology has evolved in such a way that every next day, there is a different way to engage with the customers in a fruitful way. Now if we just look, React and Node JS are the current hot topics in the tech world. There are many developers out there who prefer jelling react and node js together for innovative web development.

As you know, a website serves as the “face of your organization.” Furthermore, in today’s digitally driven world, having a dynamic website is super important. As a result, the combination of Nodejs and React can work wonders for the business. However, before implementing this combination, the companies may need to address a few issues. It goes like

  1. Is it really needed to use ReactJS with NodeJs for your firm?
  2. Is it necessary to use Node.js in the backend with React?
  3. What role does the combination of Node.js and React play in Web application development?

#FactAlert

According to Statista, React.js is the most popular web app development framework, with 40.14 percent of respondents. 

Still not able to figure out why you should go with Reach and Node JS combination? Nothing to worry about. Let us clear it all for you…

7 Reasons To Consider The Use of Nodejs with React for web Development

The combination of React and Node JS in web development saves time and improves efficiency. It also permits CTOs to concentrate on other critical aspects of business development. Rather than focusing on React.JS vs Node.js, here are seven reasons why they should be used together in web development. 

React and Node JS: #1 Single Page Applications – A brilliant concept? 

Hitting first in the list of React and Node JS, Single Page Applications (SPA). It is known to have minimal loading time. Developing a SPA with React and Nodejs is now a brilliant concept because it synchronizes the entire development process. The SPA can be built in React, with Nodejs utilized to provide lightweight backend models for asynchronous data. 

React and Node JS: #2 Use of JavaScript 

The benefit of combining Reactjs and Nodejs in web development is that they bring the richness of JavaScript. JavaScript is easier to work with for developers than many other coding languages. However, with Reactjs, working with JavaScript becomes even easier. 

As a result of the shorter learning curve, developers would feel more at ease using JavaScript. As a result, they will have a good possibility of developing fantastic online applications using Reactjs and Nodejs.

Furthermore, the Nodejs and Reactjs combination brings the power and simplicity of JavaScript to the web development process. The introduction of JavaScript improves the performance of any website, regardless of its genre. Bingo!! What you need more when things are this simple to you… 

React and Node JS: #3 JSON APIs – Did you expect this? 

It is critical for IT business owners to understand that Nodejs has a high level of code reusability. Reactjs, on the other hand, allows for simple code sharing. Building JSON APIs becomes even more productive when both are used. 

React and Node JS: #4 The Server Load Balance – All That You Need! 

Combining React and NodeJS makes sense if your primary goal is to create a website with various facets. There will be a huge server load and the website may crash as a result of the various facets. As a result, it is critical for the IT business owner to create a website capable of maintaining server load balance.  

One more specialty is, with Nodejs and react., you can simply handle multiple requests. Clearly inviting the engagement of customers as well. The cherry on the cake is reacted and Node js does the partnership! 

React and Node JS: #5 MERN Stack – A Whole New Dimension

Node.js, in conjunction with ReactJS, can be quite useful with MERN Stack. MERN is an acronym that stands for MongoDB, Express, React, and Node.js. The combination of all of these frameworks, as well as the React and Node JS combination, will give the website a whole new dimension. 

React and Node JS: #6 Real-time Data 

There is little doubt that online applications that display real-time data are more appealing to customers. However, in order for this to happen, the CTOs must have a reliable server connection for the website. In this case, using Node.js on your website can improve its performance.

React and Node JS: #7 Componentization 

The best part is that React simply offers a way of developing components. Wanna hear something better? This is due to the fact that React libraries include functional programming, in which component definitions are declarative. 

This enables React apps to be created in a user-specified manner rather than making it fixed. Furthermore, componentization enabled React code to be more understandable and logically organized. 

Be Logically sound with LogicRays!! Wanna know how?  Contact us today to implement your vision of building the best website or app from the experts in the industry!! 

#Bonus 

Another reason for using React is that speed is of the essence. This is due to the fact that it makes use of Virtual DOM, which is regarded to be faster than real DOM. React developers couldn’t be more happier after reading this, don’t you agree? 

We are not done yet. There are several other reasons behind it. It goes like:

  • In other words, your React app will be well prepared to manage massive requests without sacrificing quality. Node.js’s V8 engine provides the fastest page load times for your app.
  • Node Js bundles your project into a single file by utilizing multiple modules and Webpack. One that is considerably easier to put together… 
  • In the context of demanding to process, Nodejs is the ideal solution for continuous server connection. 
  • A Node.js backend will allow your app to handle many more users and future calls. It is the best choice for developing scalable apps. 
  • When you link React.js with Node.js in the backend, you can quickly share and reuse code. 

Key Features of React JSKey Features of Node.js
  • Simplicity
  • Conditional Statements
  • High-Performance
  • Extensions
  • Virtual DOM
  • One-way Data Binding
  • Multiple Components
  • Fast Code Implementation
  • Cross-Platform Compatibility
  • Utilizes JavaScript
  • Quick Data Streaming
  • Reliable Enough to Boost the Development Process
  • Scalable
  • Event-driven, Non-blocking & Asynchronous

Benefits of React and NodeJS Combination 

Fullstack developers may agree with the fact that for dynamic websites & single-page apps (SPAs), the combo fits perfectly well with React and with Node.js. This duo allows developers to:

  • Make SEO-friendly SPAs that take advantage of server-side rendering of app views.
  • Use React DOM components that are specifically built for use with Node.js.
  • To consolidate the React app into a single file, use Node.js modules.
  • For I/O-intensive real-time applications, use event-driven, non-blocking architecture.
  • To prevent data transformation, use JSON and the MongoDB database.
  • Create universal (isomorphic) apps that run JS code on both the client and the server.

Should You Play this Positive Gamble of React and NodeJS? 

We already shared a bucket full of reasons to apply the React and NodeJS combination. Shall we shoot two more as part of the overall conclusion?
1. The same language is used in the back-end and front-end; Node.js is the preferred option for operating and hosting a web server for your React app. 

2. ReactJS is dependent on Node and npm (Node Package Manager) to tell the native side (iOS/Android) of the packages that you need to use in your app; it can then add all the necessary dependencies. 

Lastly, of course, we have come to the conclusion that the Node JS and React combination can really take you to a different level if done well. What do you need to do now? Just hire fully skilled and experienced full stack developers to create some really dynamic websites. And if you need to apply the combo of React and NodeJS? Then hire expert developers or Hire Node JS Developers or Take Web app development services, and then there is no going back!! 

Over and out!!

Laravel vs Node.js- Which one is the best back-end to choose in 2021?

Article Summary: Selecting a perfectly suitable backend framework is one flinty job. Choosing the framework will directly result in the success of your web application. This article will help you see the useful and non-useful side of both frameworks- Laravel vs Node.js. Here, we dug deep to understand and help you choose the best Back-end framework. You’ll appreciate features like scalability, testability, performance, libraries, extensibility, and many more in detail. Moreover, we have mentioned the things you should consider before choosing a framework, the current market situation, and the new updates in 2021.

 

Creating a perfect website is not just any piece of cake. You have to take care of the smallest detail in the website you build, depending on how your audience will search for it. Keep in mind that your website’s functionality will depend on your customers’ needs; you cannot just think that “I will add some basic functionalities according to my choice, and my business will be on the run”. Honestly, it doesn’t work that way. This quote mentioned here is the reality of what are the values of a website. 

 

“A successful website does three things: 

First, it attracts the right kind of visitors. 

Guides them to the main services or products you offer. 

Collect contact details for future ongoing relation.” ― Mohammed Saad

 

This article will help you understand and gain knowledge regarding the best backend technology between Laravel and Node.js for your website. Without wasting any time, let’s jump on what is the difference between Node.js and Laravel. 

Interesting Facts: Node.js is used by popular websites with heavy traffic such as Netflix, PayPal and Groupon. 

 

Confused about which backend framework to choose between Laravel and Node.js? 

 

We are here for you to help you guide through that and make a perfect choice. But the first things first. Before choosing an appropriate framework, you should keep these selection criteria under the note. Have a look at the following criteria: 

#1 What is your project idea?

This one is the most basic and most important part before putting a step on any framework. The type of your project depends on your main motive behind creating this website. It can either be a Business app, Social media app, SaaS website, Data-driven software, Gaming App, Messenger app or anything. Whatever your idea is, make sure that your project idea has at least one unique component that makes you different from other web app businesses. 

It doesn’t matter if your idea solves a small or big problem. All you have to make sure is; your idea should solve a problem that everyone commonly faces. 

#2 What is the type of service you’re offering?

Here, you’ll have to analyse the aim of the service that you’re building. You should have an idea about whether your app will be a data-heavy app or an interface-dependent app? 

Know whether the functionality of the services or the product is static or interactive. 

Here, you’ll have to analyse your competitors in detail, considering their strengths and weaknesses. Also, observe the market, and make a list of what users expect. 

#3 What will be Applications need? 

Firstly, list everything the applications will have to perform. This list will help you squeeze down the list and help you choose the best framework out of two. It will also help you cut down the features that you don’t need and select a suitable back-end framework for Applications.

#4 How does the framework support your development team?

There is no meaning in choosing any framework if the developer or development team don’t have any knowledge about that framework. It will be like giving a 4-year child a book of math equations. Thus, ensure that the development team has a piece of good knowledge about the particular framework you choose.  

#5 Can you achieve the desired outcome using the framework you select?

First, take a look at all the functionality you need in your application, match them with the features you’ll need in your application and choose wisely. If you choose the framework that you feel is good may turn out to be of no use. 

#6 What will be your project’s reach?

Project reach will depend on the idea behind the whole application. If your project is solving a problem that significant people are facing, there is an excellent possibility that your project reach will for sure increase at an exceptional level. 

If you have an excellent idea, but it is not solving any problem of people, then there is no way that the project will work. 

Ensure that the app idea you select should bring change in the present situation. 

#7 What is the current situation in the market?

Before you take action and start preparing your web application, you will have to research the current situation in the market. If your idea is good, but if the problem for that field is not good, there are chances that your idea may not work good in the market. Thus, make sure that whatever idea you have, should be in trend. 

Laravel Overview

So, what is Laravel?

Laravel is an open-source and free PHP framework that offers various sets of resources and tools to craft modern PHP applications. Laravel development has witnessed fast growth in popularity in recent years. Many developers embrace it as their framework of choice for a streamlined development process, thanks to a rich ecosystem leveraging its built-in features and selecting compatible packages and extensions.

Laravel comes with a robust database tool called Eloquent, which includes an ORM (Object Relational Mapper) and built-in mechanisms for constructing database migrations and seeders. Developers may bootstrap new models, controllers, and other application components using the command-line tool Artisan, which speeds up overall application development.

 

 

Features of Laravel 

There are many benefits of choosing Laravel over other popular PHP web development frameworks. However, Laravel may not be the top choice; for that, we have Symfony. But Laravel shines for its features used for developing medium and small-sized applications at first blush. 

#1 Modularity and Libraries 

With its Object-oriented framework, Laravel is one of the best packages available. Several pre-installed libraries fully support modularity. The most significant benefits stem from the organisation and old working style of engineers who worked with object-oriented languages. The modular design allows for excellent unit testing and high-level integration.

#2 Template Engine

Laravel framework come under consideration for the built-in lightweight application that can come in use to create fabulous layouts using dynamic content seeding. Moreover, it offers multiple widgets incorporating JS and CSS code with robust structures. Templates in Laravel are innovatively crafting simple as well as most complex layouts with peculiar. 

#3 Eloquent ORM 

In this way, all the developers can access, create, and edit databases with the help of PHP instead of working on SQL for object-relational database related queries. ORM makes linking, integrating, and managing everything in a relational database a lot easier and faster. When designing large systems, the necessity to code in a single language is critical; the ORM enables this while keeping the integrating component accessible.

#4 Multiple File System 

Laravel now offers native support for different file systems, making it easier to work on projects that require a large number of files to import. The multi-file capabilities also allow a whole package to operate on a PC without the need for additional software. 

#5 Artisan Console 

It is the heart of the Laravel framework, as it ensures that code can come into use as little as possible during development. This built-in command-line programme takes care of the laborious and repeated duties for you.

#6 Migration System for Database

It is the heart of the Laravel framework, as it ensures that code can come in use as little as possible during development. This built-in command-line programme takes care of the laborious and repeated duties for you. According to requirements, the Artisan control can come into use to generate databases, skeleton codes, and command-line MVC structures. Another fantastic advantage of Artisan is that it allows developers to do things their way, allowing them to construct commands that meet their needs.

#7 MVC Support 

Modular view control ensures the best of both worlds by allowing all units in a modular design to be controlled from a single location while working in an integrated environment. Laravel supports the widely used MVC architecture in its entirety for ease and versatility. It improves performance, allows for better and faster documentation, and enables numerous functions to perform. 

#8 Security

Laravel is getting better with each version, and it now contains a lot of security features. The Bcrypt Hashing Algorithm is Laravel’s most notable security feature. This algorithm adds many layers of encryption to a password, making it unhackable and uncrackable.

#9 Unit Testing

The Laravel framework is a dream come true for many folks who have worked in a modular fashion their entire lives. This framework has given developers the ability to write unit tests for their code, resulting in a well-integrated end product. Here, the only thing they need to be concerned about is how they write code units, as Laravel makes merging those units into a whole application simple.

Pros of Laravel 

#1 Built-in authorisation systems: In Laravel, you get control over role-based access control and user authentication. It helps in the easy processing of data access requests and rejects reauthorisation proposals and security access control. 

#2 MVC architecture: It offers detail-oriented documentation, improved performance, and numerous built-in features more than PHP environments. 

#3 Cache memory integration helps you build a high-performance backend, faster task execution, and advanced memory management. 

#4 Seamless automation testing: With Laravel, it is possible to test individual units rather than the entire product. It offers faster testing because of automation, it automatically addresses the gap that may exist while trying essential back-ends, and specific performance factor is set through setting multiple scenarios. 

#5 Simple URL routing setup: Inside the structure, it is possible to create links to named routes. It offers you better interactivity & UX, reduced empty URLs and redirects, and automatically loads URL routing configuration. 

#6 Smooth database migration:  Laravel provides you to expand your databases with minimal risk of losing data. Moreover, it gives you a Built-in database migration mechanism and accelerated database synchronisation. 

#7 Built-in libraries: Laravel offers more than 20 built-in libraries. The role of the cashier here is to create all the billing that also automates different tasks like changing subscription processes, processing coupons and even generating PDF invoices. 

#8 Detail-oriented documentation: Each framework version comes with comprehensive documentation. When it comes to techniques, code types, and classes, this is extremely useful. 

Cons of Laravel 

#1 Lack of technical talent: Laravel may appear to be straightforward because of its automated functions. It is deceptive. Because many developers exaggerate their abilities, there aren’t many extremely skilled Laravel professionals.

#2 No built-in support function: Laravel comes with limited built-in support because it is a small framework. But, the problem with built-in utilities can resolve with built-in utilities. 

#3 Things are slightly complicated: Some features of Laravel can be simple because it has cumbersome documentation that not every developer can cope with 

#4 Difficulty with updates: Platforms that offer long term support usually face problems after updates. Laravel does come with some complications in its updates, but these problems can resolve quickly. 

Node.js Overview 

Node or Node.js is an open-source, cross-platform runtime environment used to execute Javascript codes outside the browser. We frequently use this cross-platform runtime environment to create backend services, which are also known as APIs or Application Programming Interfaces. Moreover, our client application powers by Node.js, a highly scalable, data-intensive, and real-time backend service.

Node is simple to learn and use, and it’s ideal for prototyping and agile development. It also comes in to create super-fast, highly scalable applications like PayPal, Uber, Netflix, Walmart, and a slew of others.

Want to Develop an Amazing Web App Using”Node.js”

Features of Node.js 

The features of Node.js will astonish you to the very core. Node.js has features that set it apart from other popular programming languages, making it more popular for back-end development. Take a peek at some of the cool features of Node.js for backend development:

#1 Fast code execution

NodeJS will simultaneously, its vast number of tech titans are using Node.js is fire off all of those requests, ensuring that they are all processed when they return. Its library is swift for code execution because it developed on Google Chrome’s V8 JavaScript engine. A syntax tree is a tree that represents the syntactic structure of JavaScript code. Ignition generates bytecode using the interpreter, which is a syntax tree. TurboFan, the optimising compiler, eventually converts the bytecode to optimised machine code.

#2 Highly scalable

In contrast to traditional servers, which establish restricted threads to process requests, the Node.js server responds in a non-blocking manner, making it more scalable. 

#3 Single-threaded

Node.js use a single-threaded approach with event looping. As a result, compared to typical servers like Apache HTTP Server, it can handle a far more significant number of requests.

#4 No buffering

When uploading audio and video files, Node.js substantially decreases the processing time. Data never buffers in Node.js applications; instead, data is output in chunks.

#5 Node package manager (NPM)

With over 50,000 bundles available in Node Package Manager, any functionality that comes in use for an application may be quickly loaded. The Node community is massive, and there are several permissive open source projects available to help you save time. Simple aids and charts to full-fledged frameworks are all available in these libraries.

#6 Asynchronous programming

Event-driven IO is used to handle multiple requests at the same time. The APIs in Node.js are all unusual. According to this component, if a Node receives a request for an Input/Output operation, it will conduct that work silently while planning other solicitations.

Pros of Node.js 

#1 Easy scalability: Developers worldwide find it very easy to scale the applications vertically and vertically. 

#2 Easy to learn: Because JavaScript is one of the most widely used programming languages, most front-end engineers are familiar with it. It becomes much more straightforward for them to begin using Node.js on the backend. It is simpler to learn Node.js, and to work with it takes less time.

#3 High performance: Node.js interprets JavaScript code using Google’s V8 JavaScript engine, as previously stated. The JavaScript code is directly compiled into machine code by this engine. It simultaneously makes it much easier and faster to put the code into action. Because it provides non-blocking I/O operations, the runtime environment improves the speed of code execution.

#4 Fullstack JavaScript: Node.js is a full-stack JavaScript that may come in use to serve both client and server-side applications. As a result, you won’t need to hire different developers for backend and front-end development. It helps you save both money and time.

#5 Extended support: Developers can obtain extended permission for various commonly used tools using Node.js. If you wish to test the source code of a Node.js application, you can use Jasmin or other unit-testing tools to accomplish it. Let’s have a look at an example.

Similarly, you can use npm, a robust package manager, to identify and instal the project’s dependencies.

#6 Highly extensible: Node.js is known for being highly extendable, which means you may adapt and extend it to meet your specific needs. It also comes with built-in APIs for creating HTTP, TCP, and DNS servers, among other things. JSON can also come in use to provide a means for data to be exchanged between the web server and the client.

#7 Advantages of caching:  The Node.js open-source runtime environment also allows for the caching of single modules. Every time the first module is requested, it caches in the programme memory.

Because caching helps programmes load web pages faster and respond to users more quickly, developers don’t have to re-execute the codes.

Cons of Node.js 

#1 API is not stable: Every developer must face the Application Programming Interface (API) that keeps changing at persistent intervals and is not stable. Occasionally, a new API arrives with several modifications that are backwards incompatible. As a result, developers must make changes to the accessible code bases to ensure compliance with the current Node.js API version.

#2 No robust Library support system: JavaScript does not have complete and well-fitting library services compared to other programming languages. Here, the user’s compulsion to support the standard library to execute various tasks as in Object-Relational Mapping (ORM), image processing, XML parsing, etc. It makes it very tough for the developers to implement the everyday programming tasks in Node.js. 

#3 Asynchronous programming model: If you wish to make the application more scalable, you will adopt the asynchronous programming model. However, in comparison to linear blocking I/O programming, many developers may find this programming approach more complex.

Another disadvantage of asynchronous programming is that the code tends to become clunky, forcing programmers to rely on nested calls.

Difference – Laravel vs Node.js

#1 Speed and Performance – Laravel vs Node.js 

Performance and speed are some of the main factors of any framework. Be it a small project or a big project, it is essential to consider the size of the project. With that, let’s take a look at Laravel vs Node.js in terms of speed and performance. 

 
 
LaravelNode.js
Cache tags enable applications quickly load previously saved data, resulting in a faster response time and enhanced performance. The performance of Laravel based apps can impact a project’s success, and it is often known as slow. However, its community indicates that it can be improved for better performance if adequately tuned, potentially allowing programmers to run effectively within 20 ms.In comparison to other backend solutions, the framework handles a large number of requests at once. Node.js is being used by a vast number of tech titans due to its performance.
Because Node.js inherits Javascript’s asynchronous and non-blocking features. It’s ideal for small / micro-operations that don’t interfere with the main application thread. Furthermore, the V8 Javascript engine makes multitasking more efficient and functions at lightning speed.

#2 Scalability- Laravel vs Node.js  

Frameworks have a significant impact on the scalability of web applications, thus selecting the proper framework is critical. In terms of scalability, here’s how Laravel and Node.js compare.

LaravelNode.js
Popular apps that have been utilising Laravel for years are scaling up without any limitations. As it supports quickly developing organisations, Laravel inherits scalability from PHP. Laravel can achieve extensive horizontal scaling by using the right and load balancer.
Laravel apps can grow flexibly using MySQL, AWS if needed, and advanced caching techniques.
Node.js builds highly scalable applications. Multiple concurrent requests can handle a vast number of tech titans is using Node.js via the non-blocking I/O and event-driven paradigm. Furthermore, the event-loop method allows the server to take a large number of requests. Again, by separating programmes into smaller portions, Node.js achieves the highest interoperability with microservices. As a result, it’s easier to distribute jobs among multiple development teams and construct applications faster.

#3 Testing – Laravel vs Node.js 

Your application development project must go through a series of tests to guarantee compliance with UI standards, interoperability, and usability to run without a hitch under continuous, high load and expanding market expectations.

LaravelNode.js
Laravel comes with extensive testing documentation and all the tools you’ll need to test the application environment on multiple levels, including the ability to run mock tests using mock applications codes and events.

Here, Laravel tests code in two independent levels, known as Unit tests and Feature tests, to make the testing process more manageable.
With its extensive ecosystem of third-party packages, Node.js provides sufficient testing and debugging capabilities. Various automated testing tools/frameworks for Node.js apps exist, including Mocha, Jest, Lab and Code, Jasmine, and AVA. You might also use testing libraries like Mocha, Jest, and Chai to provide a bug-free experience for your users.

#4 Architecture – Laravel vs Node.js 

It’s critical to adopt a framework that allows for flexibility rather than rigid design and principles. It’s always best to approach a framework as a guide rather than procedures and standards. So, let’s compare and contrast Laravel and Node.js to see if they’re both versatile in terms of architecture.

 

LaravelNode.js
Laravel adheres to the Model-View-Controller (MVC) architectural paradigm, allowing developers to divide roles for a more comfortable development process. In other words, a frontend developer can work on views while a backend developer works on controller logic at the same time. The application’s SEO increases as well. With Laravel’s MVC architecture, implementing external APIs and reusing application logic is a breeze. As a result, any web application can have the immutable backend support at any time.Node.js has a Single-threaded Event Loop design under the hood, which allows it to manage several concurrent requests with good performance. Node.js, on the other hand, will enable you to employ the MVC/ MVP architecture pattern, which makes it easier to isolate and fix issues in the application source. It also permits asynchronous communication between separate components and produces several views for the same data.

#5 Database Support – Laravel vs Node.js 

LaravelNode.js
Laravel currently supports four database systems:
  • MySQL
  • SQL
  • SQLite
  • Postgres
Interacting with these databases is simple because of the fluent query builder, raw SQL, and Eloquent ORM. Even setting up several database connections is more accessible with Laravel.
The object data-modelling library exclusively crafts for Node.js and MongoDB. Moreover, it boosts productivity by increasing code readability, providing modelling for applications’ data among others.
All types of databases, including relational and NoSQL databases, are supported by Node.js. However, a NoSQL database like MongoDB is preferable since it stores data in JSON objects, making it more accessible to Javascript-based backends like Node.js. The object data-modelling library comes with Node.js and MongoDB in mind. It also improves productivity by improving code readability, retaining code flexibility, and modelling data for applications, among other things.

#6 Community – Laravel vs Node.js 

LaravelNode.js
Developers share Laravel podcasts, news, docs, repositories, and more in the PHP and Laravel community. Here are some places where you can meet members of the Laravel community:
  • Laravel.io
  • Reddit
  • Dev
  • Stackoverflow
  • Laracast
  • Github
79% of the web is using PHP. Laravel has a vast community with more than 46k+ active users, 18k+ threads, 63k+ Github stars and 5k+ real-time watchers.
In comparison to other backend solutions, the framework handles a large number of requests at once. A vast number of tech titans is using Node.js due to its performance. Because Node.js inherits Javascript’s asynchronous and non-blocking features, it’s ideal for small / micro-operations that don’t interfere with the main application thread. Furthermore, the V8 Javascript engine makes multitasking more efficient and functions at lightning speed.

#7 Microservice Compatibility – Laravel vs Node.js 

LaravelNode.js
PHP supports Microservices design, and it is clear that Laravel does as well. How does Laravel accomplish this? The software divides into small building components, each with its purpose and responsibilities. As a result of the app’s compatibility with the microservices design, these functionalities communicate via language-agnostic APIs.In comparison to other backend solutions, the framework handles a large number of requests at once. A vast number of tech titans is using Node.js due to its performance.

Because Node.js inherits Javascript’s asynchronous and non-blocking features. It’s ideal for small / micro-operations that don’t interfere with the main application thread. Furthermore, the V8 Javascript engine makes multitasking more efficient and functions at lightning speed.

When should you choose Laravel

Here is the list of points you should keep in mind if you’re choosing Laravel. 

  • The website you’ll build with Laravel will come with appealing and interactive content. 
  • Laravel comes in use to build advanced applications without adding any additional costs or overhead components by leveraging the Blade template engine. 
  • You’ll take advantage of different widgets with CSS and JS compatibility to create customised web apps. 
  • It offers an astonishing documented framework with regular support from large community. 
  • It is SEO-friendly and using this; you can create a reliable web application that offers high security. 
  • With Laravel, you can build your web application quicker and faster using object-oriented libraries. 

When should you use Node.js?

Have a look at the list of points you should keep in mind if choosing Node.js.

  • Using Node.js you can build web apps to stream content. 
  • You can build landing pages or static applications using Node.js. 
  • You can create real-time multi-user web applications. 
  • Using Node.js, you can design browser-based online games.
  • You can build a web application that comes with highly efficient data processing capabilities. 

Conclusion

We hope that this article, Laravel vs Node.js, must have given you a clear perspective where we hope that you’ll be able to choose the perfect backend framework for your next web app. Selecting an ideal framework for your web app can be tricky, but you have to keep in mind that your framework will depend on your web application’s requirements. Keep an eye on it and choose wisely.

Suppose you have an excellent web application idea and you don’t know where to start. In that case, you can Hire Dedicated Laravel Developers if your project depends on Laravel, must or you can Hire Node.js Developers if your projects need to build on Node.js. 

The choice is yours. With our expert help, you can get the best results to bring a positive change in your business to a different level. 

This is it! 

Ciao.

Speed Up Magento 2 Store in 10 Steps

With the rapid change in the evolution of technologies, online shopping has become a preferred medium for every buyer. Today, our market is filled with some of the Best Ecommerce CMSs , such as Magento, WooCommerce, Shopify, Opencart, BigCommerce, etc. However, Magento 2 is considered as one of the most extensively used eCommerce platforms in the world. Every new ecommerce store and startups opt for Magento 2 as their base platform. Did you know, 65% of B2B organizations have an e-commerce site to launch at the end of one year and Magento occupies the share of 1.4% of CMS in the market in 2020

The way that Magento 2 is structured is quite mesmerizing in its own way, because it saves cost and time it takes to develop an ecommerce store. Although, it does have the knock-on effects of slow speed and increased loading time if Magento 2 store is not setup correctly. Almost every eCommerce owner dilutes each sinew to reduce page loading time. Although, ensuring stable and constant website performance remains the most challenging task in Magento 2 website. 

Here, we are going to share the main reasons that make your Magento 2 slow, and how you can speed up your Magento 2 Store. 

But for that, you need to understand “What is Magento 2?” and “Why is your Magento 2 store responding slow?”

Scroll Down!!

So, What is Magento? 

“Magento is an open source ecommerce CMS platform.” 

Let’s break it down! 

  • Open source is a software where original code is released under a license, it is made freely available where it can be altered, enhanced, and modified according to developers’ needs.
  • Ecommerce is a software that allows business transactions to be conducted electronically. It is an application used to sell services and products online. 
  • CMS stands for Content Management System, It’s an application that is being used to handle all content related to products and services in one central location. 

Thus, Magento is an Open Source Ecommerce Content Management System. 

Why is Magento 2 so slow? 

By default, Magento 2 speed is not slow, the default store is pretty smooth and robust. High loading time in Magento 2 store causes lack of knowledge in optimizing the website and the misconduct. If the basic requirements such as usage of inappropriate third extensions, not enabling the right plugins, disabled full page cache, etc. can cause slowing of speed in your Magento 2 store. Thus, Magento is not slow but when you see the increase in loading speed of your store, that’s the time when you should start optimizing your site to reduce the loading speed and make your store more astonishing and smooth to use. 

Any site depends on, if the delay time to start the page is more than expected, you can lose a bunch of potential customers due to slow speed. 

So, how will you speed up the Magento site of your own? 

Here, we present to you some of the most useful ways that will help you revamp your Magento site performance to its best. 

Ways to speed up Magento 2 store

#1 Choose a Local Web Server 

Magento is quite a powerful store, thus hosting your Magento store on a dedicated server is required instead of shared hosting for Magento. 

While building servers, the default settings to host the server is usually in the US. Having a server so far away is going to result in an increased delay on your server, because the information has to bounce forwards and backward overseas. Thus, if you are based in a different country, you should use the server of your country itself. 

If you don’t have the server available in your country, get one that is closest to you or you can turn to a different provider. 

Using a server of your own country can speed up the Magento 2 store performance. Thus, your website visitors won’t have to wait for your site to wait for more. 

#2 Enable All Magento Caches 

There are various practices that need to be performed to speed up Magento site including cache. 

 

Here is the step-by-step guide that will help you enable every single Magento store cache in order to improve the Magento 2 loading speed. 

How will you enable all Magento 2 Cache?

Follow the trail of steps:

Step 1: Head to

System -> Cache Management 

Step 2: Here, You will have to tap on “select all” cache types in order to enable all. 

Cache Management

Step 3: Tap on drop down and select “Enable”.

Cache Management

Step 4: And Hit “Submit”

Cache Management

When all cache types are enabled, you’ll start to notice that pages you visit will be cached into the system. So, the second time you visit, the page will load faster. 

Note: Apply for both front end and back end. 

#3 Enable Flat Catalog Category and Product

Enabling flat category and product is a form of database caching, which will result in faster loading of information on the front end of your Magento 2 website. It gets almost all necessary attributes from various tables into your store database, and merges them into one easily accessible file. Here, you can choose which attributes will get merged into your flat catalog by adjusting your categories and products. 

To Enable flat category and product follow these steps: 

Step 1: Head to

Store-> Configuration

Step 2: In “Configuration” section, open Catalog and again open the Catalog option inside it. 

Configuration

Step 3: Open “Storefront” option in Catalog section

Catalog

Step 4: In Storefront, scroll down to “Use Flat Catalog Category” & “Use Flat Catalog Product”. If it is not enabled, then turn them to “Yes” in both categories. 

Catalog

Step 5: Once both catalog category and product is in enable mode. Go to “Store” again and tap on “Product”.

Step 6: Once you open the “Product” category, you’ll have to select one attribute. Here, we choose the “Color” attribute. 

Attribute Code

Step 7: In the “Attribute information” section, open “Storefront properties”

Attribute Information

Step 8: In “Storefront Properties”, Scroll to “Used in Product Listing” and enable it. 

Color

#4 Disable JavaScript Bundling 

Purpose of the setting is to optimize Magento 2 site speed by bundling groups of JavaScript files together, this will limit the number of requests that a web browser has to make to the server.

However, micromanaging what files are bundles can be quite difficult. This can result in a buggy experience on the front end and all the JavaScript files can result in being larger than they need to be. 

Remember to keep your JavaScript Enable.

Step 1: Head to 

Store-> Configuration

Step 2: In the Configuration section, scroll down to the “Advanced” tab on the left panel, and in that, open “Developer” section.

Configuration

Step 3: In the Developer section, open “JavaScript Settings” and go to “Enable JavaScript Bundling” option. You have to keep it disabled the entire time. 

Configuration Advance

#5 Keep up with Magneto Updates

Things like old-bugs and optimization opportunities gets in highlight with the release of more patches of updates. With the release of more patches, For that you will have to keep your Magento website functionality updated. Want to know how to check it?

Step 1: Head to 

System-> Web Setup Wizard

Step 2: In Web Setup Wizard, Update your Magento store by tapping on “System Upgrade”

Web Setup Wizard

#6 Keep 3rd Party Extensions Updated

Not updating 3rd party Magento 2 extensions can cause many problems with your Magento 2 website functionality. Thus, keeping it updated can help you enhance your Magento 2 site speed. 

To update 3rd party extensions in your Magento 2 store, follow these steps:

Step 1: Head to 

System -> Web Setup Wizard

Step 2: Select “Extension Management”.

Setup Wizard

Step 3: Action -> Update

#7 Remove Unused Magento 2 Extension 

With the time, your website will grow, and then the time will come when you’ll realise that some of the extensions are not the best-fit where some of them will forfeit their functionality. That is the time when you have to remove those unused Magento 2 Extension.

Step 1: Head to, 

System -> Web Setup Wizard 

Step 2: In Web Setup Wizard, tap on “Module Manager” 

Setup Wizard

Step 3: Go to the Module Manager and there you’ll see each and every module of Magento. With every module, there is an Action button from where you can disable the module that is not important for you. 

Module Manager

#8 Schedule Indexing

There are good amount of chances that your indexes modes will be set to update on save. This will work best if you have a few hundred products on your website, but if you have a few thousand products, then you might find your Magento store a little sluggish after you make changes to your categories and products. 


In your Magento 2 store, it is much more efficient to change the modes to update by schedule. By this, you can schedule indexing to take place on various intervals during the day, which also helps reduce bottlenecking. The only downside you’ll face will be; until the index takes place ,your changes will now display on the front end until the index has taken place. 

Now, how to schedule indexing? 

Follow these steps:

Step 1: Head to 

System-> Index Management

Step 2: Select the indexes and select “Update by Schedule” 

Index Management

Moreover, It is not necessary to update by schedule but, If you do decide to change this to update by schedule, then you can amend this schedule by:

Step 3: Head to 

Stores-> Configuration 

Step 4: In Configuration section, open Advanced tab on left panel, and in that open “System” option. 

Configuration System

Step 5: As you selected “Update by schedule” in Index Management. You’ll be able to see the accessible option to change the time and schedule index according to your time. 

Configuration for group index

 #9 Disable All Debug Logs

Sometimes you can find debug logs as a very heavy resource on your Magento 2 store. These types are just vlogs, that tend to write large files to your system that aren’t necessary. Your final results may differ between seeing no difference to seeing a little difference in store optimization.

Debugs logs are normally off by default, it’s always worth checking to check your setup from time to time. 

To check your setup go to: 

Step 1: Head to

Store-> Configuration

Step 2: Open “Advanced” in the left tab,in that, open “Developer”.

Configuration

Step 3: Set “No” in log to file. If not then make sure to select “No”.

Configuration

#10 Merge JS And CSS File 

Unmerged Javascript and CSS are one of the main reasons that causes high loading time in your Magento 2 eCommerce store. Here, Eliminate redundant or unnecessary data with this process. And after merging these files, it cannot be modified.

Reduction in the number of requests to the server due to merging of JavaScript and CSS will ultimately give better results in loading time of the store. 

Follow these steps to Merge JavaScript and CSS files:

Step 1: Head to 

Store-> Settings-> Configuration

Step 2: On left panel, expand the “Advanced” tab, in that select “Developer” option 

Step 3: Expand CSS Settings, now in “Merge CSS File” set “Yes”

Configuration

Step 4: In the Developer section, open “JavaScript Settings”. In that, set the “Yes” in “Merge JavaScript Files”.

Configuration

Step 5: Save Configuration!

Takeaway

Magento 2 is very vast, there are numerous ways to speed up your Magento 2 site. Here, the choice is yours! Choose the ways that are most suitable for your Magento 2 site. All you need to remember is: Faster and nicely optimized your personal site development environment is, faster your eCommerce Magento store will be in competition. 

The above mentioned tips will help you increase Magento 2 site speed. Well, it is true that a well optimized Magento eCommerce store provides a faster and overwhelming browsing experience to its users. Therefore, with these tips, experience the best engagement rate and conversion rate. 

For more tips, check out our article on Magento Speed Optimization. Also, check out some of the most astonishing eCommerce trends in 2021. All you need is to go with the trend and make your website powerful as much as you can. 

Ciao!

Why your eCommerce website fails in conversion? Top ways to get success.

What influences buyers to make a purchase?

At first, it’s their needs. But what makes their purchasing decision concrete, repetitively strong towards a certain store and brand?

Since the buying journey is a two-way process, a purchaser is directly influenced by the seller. It could be a brick and mortar store, an online eCommerce store or even a business to business partnership for certain services.

Here the seller is an eCommerce business in the case of eCommerce stores/websites.

And it hits hard when your brand new eCommerce website fails to convert visitors into buyers. It becomes essential to understand pain points behind this.

This blog post intends to get you through the eCommerce websites journey. To make you aware of the possible reasons for failure behind this failure to reach to customers’ understanding and fail to convince them for a purchasing decision.

Check out the quick reasons why your eCommerce website is failing to deliver more conversions? And what stops visitors from becoming loyal customers and how to convert these pain points into success.

Adding More Clarity

Having a clear indication of what your website has to offer has better conversions. The same goes for putting clear calls to actions. Your customers/visitors always have a sense of urgency to locate products and fulfil an action. For example, consider a brick and mortar store selling clothes of various brands. The customers visiting the store are more likely to locate their choices first rather than looking into what store’s interested to sell more.

The same thing happens with online stores. Have clarity in displaying items, directing proper calls to actions helps customers strengthen their purchasing decisions and make stronger choices towards certain brands and stores.

Additionally, proper placement of CTAs increases the visibility of expression. Selling a product is always connected to understand the customer journey. You need to plan the path that the visitors navigate through your online store.

Using certain design elements, colour contrasts and readable texts can form the proper call to action buttons. Also, sometimes hitting the regional aspects to the text could also help influence the buyers.

Here’s the process, how you’d influence your website visitors in the first step:

  • Put more clarity in what you sell (Proper navigation of products and pages, ease of language, identification through design elements)
  • Proper placement of CTAs (more readable call to action buttons makes more sense to visitors, they shouldn’t find it troublesome to buy the product. Keep it short, quick and readable)
  • Use appropriate colour, texture and expressing genuineness

Loading Speed

Here’s what you need to do to make your visitors feel greeted.

Visitors coming to your website are either redirected from the search engine results or they directly typed your eCommerce domain name into the search engine. They would want to be served quickly and well with the content, information on products or list of available products.

This is where your website’s loading speed matters.

You have to be technically correct in this aspect. It includes the selection of eCommerce platforms, optimization of design elements, dead code elimination are necessary factors to look into when it comes to optimizing website speed.

Users are most concerned about what they are looking for and the intention for what they visit online stores. It has to be quick and seamless user experience.

There are plenty of optimization plugins and coding best practices that help you give the best user experience.

Products Grouping & Website Identity

Creating a website’s identity is important for eCommerce merchants. It depicts in the minds of the users and reflects in their buying decisions. It’s like how you see different brands’ images when you recall them. To create a website’s identity, the colour contrast, website components, certain photography and layout are the basic building blocks.

But before you decide on these design elements, decide the business identity you want to reflect through the layout or website look. For example, online grocery stores should express trustworthiness in the quality of food products, and online stores for certain services should express authenticity through their business testimonials.

Products grouping refers to human psychology. People want to scroll down the products fast until they find the ones they are looking to buy. You can categorize the products by specific brands, categories, product colours, or similar features should be grouped in a manner that users find it easy to check out more products.

eCommerce websites with better filtering options and product proximity are more likely to attract the customers to leverage their desire for viewing the products. These are the fundamentals of any eCommerce website. Better products grouping means better engagement rates, and so does the conversions.

One-Click Checkout

Make your customers shopping experience as simple as possible. Complex checkout processes often make the buying experience annoying and stressful. Simple and one-click checkouts make the buying process simple and optimized. Traditional eCommerce websites consider putting an add to cart process before the final buying option. However, with the modern eCommerce Services, you can directly put the single checkout and shorten the process.

Design eCommerce web design layouts with simple and one click away check out options.

Offer flexibility in payment gateways to reduce more cart abandonment ratio.

How Magento can help to boost your new or existing business?

Nowadays, as technology spreads its wings, people are becoming increasingly digital. Regardless of the industry, having an online presence is essential for businesses and services. To achieve this, multiple companies offer e-commerce solutions, including B2C/B2B web portals, mobile applications, PWA, marketplace solutions, and more.

The question arises: does one really need to take their existing or startup business online? With many companies already offering their services and products online, can you compete? Overcoming the fear of loss is crucial because it doesn’t matter where you stand in the race to become an exceptional business brand; what matters is that you try. All the big players started from somewhere.

To help you gain confidence in getting your business online, consider these interesting facts: from early 2013 to 2019, global e-commerce annual sales grew from $1.3 trillion to $3.5 trillion. Year-on-year growth was 11.3% in 2016, 13.3% in 2017, and 15.2% in 2018, demonstrating steady and continuous growth.

As a business owner, it can be challenging to choose the right platform to build an online portal that maximizes your reach to the target audience. Multiple factors come into play, such as cost, ease of use, customer acceptance, user experience, stability, security, and whether the e-commerce portal can expand as you grow. To ensure you make the best choice, consider working with professionals. By hiring Magento developers and utilizing Magento development services, you can create a robust online presence tailored to your business needs.

So, the answer is to see the richness of the world’s leading e-commerce portal “Magento” which is used and praised by the e-commerce business leaders and pioneers, but why Magento over others?

Magento has crossed millions of downloads and is one of the most popular e-commerce platforms in the digital marketplace and the best part is that Magento is opensource, so you don’t need to pay any upfront fees or recurring subscriptions.
There are hundreds of extensions available if you further want to upgrade your platform but not mandatory.

Magento is search engine friendly and also it allows a user to manage the content, looks, and functionalities of their e-commerce store. Magento’s marketing module is very good for cross-sale and up-sale that entice users to buy more products. The website built over Magento updates automatically which is usually not available with any other e-commerce portal. You can offer flexible prices of your products to your customers based on the customer class i.e. You can have multiple websites with multiple languages and currency on Magento which helps you to promote your products and services across domains. Magento is mobile responsive and mobile-friendly. You can manage your products efficiently by displaying specific prices for specific groups of customers, add multiple images of your products, and whatnot.

Magento is an ultimate eCommerce Solution which offers a high scale of security and a great business environment. If you are looking to build your website in Magento CMS and looking for the best and reasonable Magento Development company, LogicRays is the best option to contact for. Our experienced and skilled developers
can surely help you to build your Magento website with attractive features and proper functionalities and also to develop any new extension. We can also help you to build marketplace solutions such as booking marketplace, hyper-local marketplace, B2C/B2B Marketplace etc.