Category: Digital Marketing

Top 10 WordPress Digital Marketing Plugins in 2025

Posted on by Sanjay Modasia

WordPress is a powerful platform for digital marketing. Why? Because it is well known for offering flexibility and extensive customization towards your digital business. It simplifies website creation, even for non-technical users with thousands of themes and plugins. WordPress marketing tools have solutions for all key pain points that website developers and wonders face.

With the help of the best WordPress plugins for marketing, the solutions include improving website SEO optimisation, integrating email online marketing tools and propelling lead generation through pop-ups and digital forms. Whether you’re looking to boost your website’s performance or automate marketing tasks, these plugins offer great features. If you’re unsure about integrating these tools, you can always hire WordPress developers to ensure seamless implementation.

WordPress combines ease of use, boost lead generation, scalability and functionality for digital marketers. You have plugins that can:

Optimise content for search engines
Simplify email campaign management and its integration into various business modules.
WordPress also addresses performance issues with plugins that would ensure fast loading speeds.
With analytics tools it tracks user behavior to refine strategies.

What are these and how do they make your work better? Let’s dig deeper into what WordPress Plugins bring to your table and how:

4 Criteria for Choosing the Best Digital Marketing Plugins:

digital marketing plugin selection criteria

1. Ease of Use and Integration

Pick plugins that are intuitive and compatible with your platform. For example, Yoast SEO integrates very easily with WordPress. It also provides easy-to-follow SEO optimisation recommendations.

2. Features Aligned with Marketing Goals

Select plugins that address your specific needs. If you aim to improve lead generation for your online business, OptinMonster offers powerful pop-ups and forms.

3. Plugin Reliability and Support

Choose well-rated plugins with regular updates. For instance, Rank Math is known for its reliability and responsive support team.

4. Free vs. Premium Versions

For automation tools, always start with free versions to test the basics. Plugins like HubSpot provide advanced features like analytics in premium plans, ensuring high-end scalability.

10 Best WordPress Plugins for Marketing:

1. Yoast SEO:

Yoast SEO

Among the best WordPress marketing tools, Yoast SEO helps improve website SEO. It has tools for content analysis, keyword SEO optimization, and readability. It creates XML sitemaps and optimizes URLs. It helps increase organic website traffic and rankings.

Price: The free version offers essential features. The premium version costs $99/year, because it comes with advanced tools like redirect management and internal linking suggestions.

2. Google XML Sitemap:

This plugin creates sitemaps for search engines. It generates XML sitemaps for posts, pages and customised text content. It also helps search engines index content faster. The most popular plugin that makes it easier for search engines to find your site.

Price: It’s free to use and essential for SEO.

3. All in One SEO Pack:

Among the most sought after SEO plugins for WordPress, this plugin helps with SEO management. It generates meta tags, creates XML sitemaps and supports Google Analytics. It easily collabs with social media plugins for WordPress and helps with advanced SEO. It’s easy to use for beginners and offers extra features for experts.

Price: The free version works well. The premium version costs $49.50/year.

4. Elementor:

Elementor WordPress Plugin

Elementor is a page builder plugin. It lets you drag and drop to design websites without coding.  Quite useful for e-commerce, because it offers templates, widgets and responsive design that is quite easy towards integration. It helps create high-converting landing pages.

Price: The free version is basic. The premium version starts at $59/year and gives more design options.

5. Redirection:

Redirection WordPress Plugin

Redirection helps manage 301 redirects. It tracks 404 errors and fixes broken links. It’s easy to set up and helps with SEO. These SEO plugins for WordPress ensure users don’t see error pages.

Price: Free to use and is important for managing website changes.

6. MonsterInsights:

MonsterInsights WordPress Plugin

This WordPress content marketing plugin connects your website to Google Analytics. It not only tracks real-time website traffic, but also provides details about user behavior. It includes eCommerce tracking and creating custom reports. It helps improve digital online marketing strategies.

Price: The free version is useful for all kinds of start-up businesses. The premium version starts at $99.50/year and adds advanced features.

7. Mailchimp:


Mailchimp helps with email marketing. It offers email campaign management, audience segmentation, and email templates. It helps improve customer engagement and conversions. You can automate emails and track performance.

Price: The free plan covers up to 500 subscribers. The premium plan starts at $13/month.

8. Contact Form 7:

Contact Form 7 lets you create contact forms. It customises forms with CAPTCHA and spam protection. It sends email notifications when someone fills out a form. It helps collect leads and customer inquiries.

Price: It’s free and easy to use.

9. WordPress Popup:

WordPress marketing tools named Popup helps create pop-ups for lead generation. It has a drag-and-drop editor and custom templates. It is quite popular because it targets users based on behavior and integrates with email tools. It helps capture more leads, tracks conversion tracking and improves conversion rates.

Price: The free version is basic. The premium version offers advanced features.

10. Wordfence Security:

Wordfence SEO Plugin

Among the best WordPress plugins for marketing, Wordfence Security is the most sought after automation tool that protects your website and its business. It offers a firewall, malware scanning and login security. In simple words, it prevents hacking and malicious attacks. It keeps your site secure for marketing activities like in e-commerce.

Price: The free version of this WordPress content marketing plugin covers basic security. The premium version starts at $119/year and offers enhanced features.

Tips for Optimising WordPress with Marketing Plugins:

Choose lightweight WordPress Plugins so as to avoid slowing down the site.

Limit HTTP Requests by reducing down extra elements like scripts to boost the website’s working speed. This is essential typically for e-commerce businesses.
Use CDN because it will help you distribute content across servers for faster load times.
Clean databases regularly by removing unused data to keep the website running smoothly.
Track regular performance by using WordPress content marketing plugins like MonsterInsights for real-time data.
Keep plugins updated for better performance and security.
Use caching for storage of static pages. This helps improve load times and SEO optimisation
Optimise images from time to time as well as try to compress images with tools like Smush for faster loading time.
Limit external scripts like the Host scripts locally. This will speed up your business website.
Test website speed regularly and for this you can use Google PageSpeed Insights. Best WordPress plugins for marketing that helps to monitor and improve overall website speed.

Are These Plugins Worth the Investment?

WordPress marketing tools power millions of websites worldwide. It’s used by everyone, from individuals and small businesses to major organisations like the National Football League and CNN. In fact, WordPress runs on over 40% of all websites globally (source: W3Techs, January 2025).

Whether it’s for personal blogs, e-commerce business stores or news media outlets, WordPress content marketing plugins are a popular choice for users across different industries and backgrounds. If you’re looking for expert help, WordPress development services can provide customized solutions to seamlessly integrate these tools. So what are you waiting for? Use them today and write to us if you have any queries about the best WordPress plugins for marketing!

How to Optimize Your Ecommerce Site for International Sales

Posted on by Sanjay Modasia

The recent decade has seen so many businesses pop out of scratch. And so many small businesses have started going global all of a sudden.  The World Trade Organization (WTO) has many member countries, and there are also more than 200 regional trade deals in existence. These deals lower taxes on goods bought from each other, making trade easier and cheaper.

You must be wondering how is all this happening!

Selling internationally means you can reach more customers than just selling at home. It helps you find new customers and keep existing ones. This makes your business more profitable and increases sales.

Creating a strong international ecommerce website is a great first step for exporting. To create a good international trade record, a well-designed e-commerce website is essential. There will be lots of things to consider. In a different country, think about the currency the prices as well as the payment methods you want to offer.

You should also consider cultural differences and sensitivities. It helps you research, understand customers, find new contacts, and enter new markets. Let’s talk about international trades and website optimization in detail.

Understanding International Markets

Do you wish to sell your amazing products across the world? Going global is exciting, but you need to be ready.

  • Identifying Target Countries

You need to identify the countries where your products are in demand. That’s where you are going to sell your products. This will also help you compare the cost of shipping and logistics. Also, consider the cost of taxes and tariffs and optimize ecommerce store accordingly.

Here are the statistics of retail e-commerce sales CAGR by country that can help you make a decision.

retails ecommerce sales cagr by country

Image Source: Statista

  • Market Research and Analysis

After Identifying Target counties, you need to do Market research is figuring out what people in country need and want. It’s like checking different countries to see what kind of products people are buying. Creating a demand for something you can supply is the foundation of any successful business. You must be aware of the local market in order to attract the interest of a specific audience.

market insights

Image Source: Statistics

  • Understanding Cultural Differences

Proper ecommerce store optimization is incomplete without knowing the cultural differences. Understanding cultural differences is like learning how to say “hello” in a new language. You must research the rules and regulations for selling your products in those countries.  This way, you can sell your products in a way that makes people feel happy and respected!

Here are some references where you can read about the rules, regulations, and documents required to sell products in different countries and regions.

Strategies for International Success

Taking your business global opens doors to exciting new markets.  Here’s a breakdown of key strategies to ensure a smooth and successful international launch.

  • Localize Your Content and Language

Going global with your business lets you enter exciting new markets with new languages. Begin by translating your website into different languages. Adjust product descriptions and marketing messages to fit different cultures. Speak directly to your audience by using their local language on your international ecommerce website. Adapt cultural references and formats to match local preferences.

As you can check the below images – the same website has content in different language which changes depending on users location.

retrock english lang example

retrock hungarian lang example

  • Unique Messaging

Just a website and ads won’t work. You need to talk with your audience. Create messages that meet the specific needs and interests of each market. A single approach won’t work for everyone! You have to customize your messages to connect with each market. You should emphasize features that are important to local needs and preferences.

  • Unique URLs

A country and language-specific URL is the most crucial thing for good online ranking and visibility. To sell globally, businesses need to adjust their eCommerce site design and navigation for each country. This ensures you provide a smooth experience for international shoppers. It also helps meet all their expectations.

Use country-specific URLs with relevant domain extensions (like .co.uk or .fr) to enhance user experience and local SEO. A more relevant URL will make the website more credible.

  • Optimize for Local Search Engines

For trading in different countries, it’s important to optimize your ecommerce store for local search engines. Use keywords and phrases relevant to the local market. Make sure your website content is easy for search engines to understand. Hiring SEO experts can significantly aid in this process, ensuring that your site is effectively optimized.

Go ahead and research local keywords, optimize page titles and meta descriptions. Use infographics to improve your visibility in local search results. Build backlinks from local websites to help with this.

It’s best to get help from professionals. Use local schema markup to help search engines understand your website content. Regularly check your website’s performance.

  • Currency Conversions and Multiple Payment Options

Okay, so you need to consider currency conversion optimization for ecommerce website. Ensure your website supports multiple currencies. Show prices in the customer’s local currency.

Displaying prices in local currency gives your website a local feel. It also helps customers compare prices. A good, modern platform should detect the shopper’s location. It should show prices in their currency. If this isn’t possible, a “currency selector” should let the shopper choose their preferred currency.

Make payments easy for international customers by providing clear currency conversions at checkout. Offer popular payment methods in each country, like credit cards, digital wallets, and WeChat. This gives customers another reason to choose your business over local competitors.

multi currency example

  • Consider Shipping Returns and Taxes

Customers won’t stay satisfied until you offer shipping and delivery options that fit each region. Think about delivery times, shipping costs, and local carriers. You need to tell customers about your shipping, delivery, return policies, and Tax Details.

Make sure your website shows shipping options and costs clearly. Keep a reliable process for fulfilling orders. Consider working with local logistics providers to make shipping easier.

  • Multilingual/Local Customer Support

Providing multilingual customer support can significantly enhance trust and satisfaction among international shoppers. By offering assistance in their native languages, you create a more personalized and comfortable shopping experience. This can include translating FAQs, live chat support, email correspondence, and even phone support.

Local customer support is equally important. Use regional words and expressions to resonate with customers, making them feel understood and valued. Additionally, consider localizing your support team to ensure they are familiar with cultural nuances and local preferences, which can greatly improve the quality of interactions and overall customer satisfaction.

  • Local Marketing and Promotions

Each market has its own competition in every country. Adjust your marketing campaigns to fit each market’s culture and media habits. Create targeted campaigns that match each market’s culture and social media use. Use popular advertising channels in each market. Many e-commerce brands use influencers, like celebrities, for social proof.

However, popular influencers in one country may not be well-known in other regions. Use local social media platforms and work with local influencers. Run localized promotions to reach your audience effectively.

Conclusion

Optimizing your international ecommerce website to maximize sales can be complex. However, these tips can help make it easier for customers. Go ahead and try them out!

Think about localization, local SEO, and shipping when expanding globally. Also, consider multiple payment options, legal issues, and great customer support. You also need to do conversion optimization for ecommerce websites. When you do anything perfectly, your business will undoubtedly grow and increase profits.

All you have to do is establish a very strong online presence. Online presence depends on having a good international website. Make sure it is well-optimized for search engines. Create social media accounts for your company, products, and services. Also, do not forget to work with local business owners and distributors. If you follow all these, your business has to give you profits very soon!

Ready to expand your ecommerce business globally? Partner with LogicRays Technologies for expert guidance and top-notch solutions. Contact us today and let’s grow your international presence together!

Why you should migrate to GA4 now?

Posted on by Mitesh Prajapati

Google Analytics was introduced in 2005 and has been the go-to tool for tracking business and website performance data for a long time. With time, we have seen significant improvements in how we analyze and comprehend consumer behavior online.

Now, Google is introducing the next level of website analytics: Google Analytics 4 (GA4), a new and enhanced platform version. Get ready to take your data analysis to the subsequent level with GA4.

Nevertheless, there is an important date coming up – July 1st, 2023, the probable launch of GA4. So, it is the best time to talk about why you should migrate to this new platform. Let us dive in!

Why should I think of making the Switch to Google Analytics 4?

As a website or business owner you know the value of harnessing data analytics, and you want to keep more close watch on your precise performance, conversions, and user activity. In this blog, you will explore more about why you should consider upgrading to GA4.

On July 1st, Google’s Universal Analytics (UA) will stop gathering data, and all previous data will disappear after six months. But do not fear!

Switching over to Google Analytics 4 (GA4) will keep you in the loop on the success of your digital marketing efforts. Plus, come July, you can easily compare user engagement stats with last year’s metrics. So, better keep your data analytics game strong by switching to GA4!

Discover the Critical Distinctions: Universal Analytics vs. Google Analytics 4!

Although both platforms provide insights into website performance, there are noteworthy differences between Universal Analytics and Google Analytics 4. Here are the key distinctions to know.

  • Data Privacy: You can boost your data privacy with GA4, staying compliant with GDPR and CCPA regulations.
  • Cross-device monitoring: GA4 will offer cross-device monitoring abilities enabling digital marketers to better comprehend the user journey across devices.
  • Machine Learning (ML): GA4 comprises ML algorithms that automatedly find trends, craft insights, and offer recommendations.
  • Goals: Goals will be substituted by “Conversion Events”. It will monitor vital actions on the site or application to measure conversions.
  • Behavioural Modeling: It will leverage machine learning and seal in the gaps if cookies are not accessible in GA4’s reporting features.
  • Customized Channel Grouping: You can customize channels and match combined performance.
  • Integrations: GA4 integrates directly with Google Ads and will enable reporting dashboard for performance clarity.

Key Gains from Google Analytics

Have you ever wondered why Google Analytics 4 would come into existence after years of using Universal Analytics? GA4 is a whole new analytics tool that can provide digital marketers with valuable insights previously unavailable. Keep reading to discover the benefits and gains Google Analytics 4 will offer the user base.

  • Track user behavior with web and app analytics in GA4
  • Analyze user journey with Google Analytics 4
  • Create GA4 custom reports for better insights
  • Save time with automated event tracking
  • Access advanced user properties in GA4
  • Use predictive metrics to optimize your strategy
  • Integrate with BigQuery for free and analyze huge datasets.

What to do next for the upcoming arrival of GA4?

Now you better know that GA4 is on its way. However, do not wait until the last minute to prepare for the significant change. We suggest you start transitioning to the new Analytics world as soon as possible. Trust our words as time flies by swifter than you think.

Just a heads up – when Google Analytics 4 is fully implemented, Universal Analytics will no longer be accessible. But do not worry. You can still use UA and GA4 together until July 2023.

So why not take benefit of the opportunity now to dive into the new features of GA4 alongside your current data? It is the ideal time to explore and stay ahead of the curve.

However, better hold up. There is no need to fear or freak out. We understand that the news of Google ending UA tracking may sound overwhelming, but fear not! Our team is here to guide you through it all.

Moving Forward with Google Analytics 4 (GA4)

Ready to upgrade your Google Analytics game? The LogicRays team is here to help! Whether you need to discuss the migration strategy of your account to GA4 or learn more about it, we have got you covered.

Please do not wait until it is extremely late. Make the change and start gaining valuable insights for your business today. Contact us to get quickly started!

Podcast marketing: All things that you need to grow your business

Posted on by Mitesh Prajapati

Hola business people, it’s 2022 & there is no surprise in accepting the fact that how digital media is evolving like never before. And, of course, there is no option of not making the most out of it. Don’t you agree with that? #TechGoals. In this fast-paced life, not everyone reads a blog containing 1500+ words. Hence, podcasts for your business can serve some real fruitful benefits. Imagine your website users listening to podcasts for your business (Consuming your content) while driving, or while cooking (and understanding it). How interesting, isn’t it?

Plan A Well Structured Podcasts For Your Business 

Hey people, don’t be in a hurry. First things first, you ought to structure the podcasts for your business well. From deciding the topics to the objective behind each episode. From the clip art to the length of your small business podcasts. Also, there are tons of things you can play through podcasts, from introducing chat shows to giving a new creative touch. After all, it’s the podcasts for your business; play with it well.

How & Where To Put Your Podcasts For Business

Just as you embed a Youtube video on your website page, the same goes for the podcasts for your business. It’s all up to you. Say, for example, if you have an educational website, you can put the podcasts in between the blogs. It goes without saying that there are some major audio platforms in your business podcast that can be live, like; Spotify, Anchor, Amazon, & so on.

Benefits of Podcasting (For Your Business)

See, the benefits of podcasting are endless. But one should not look at it just from the profit part. You gotta create some really good content. You gotta win the audience rather than just publishing back-to-back content.

Anywhere Anytime

The major thing about podcasting for your business is users can listen to them from anywhere at any time.

Boosting Your Personal Connection 

Undoubtedly, the introduction of the podcast with your users might help you to form a whole different level of connection as they are not just reading. They are experiencing your content in a different sort of vibe. (explain the vibe)

Attract more customers through

Once you start a podcast, & if you are consistent with posting quality content then there are high chances that people may visit your website more or their curious heads want to know more about your stuff. Also, if they like your content, they may share it with others, resulting in more traffic.

A New Way for your Brand Awareness

Nowadays, the sources of your discoverability have increased tremendously. Through audio platforms, your podcast can reach many, hitting the right type of audience and creating great brand awareness. This can be a significant game of podcasts for your business.

And there is a whole different psychology behind it. Listeners will see your brand’s artwork, probably your brand name in your episodes & they would get an idea of what the base of your brand is. Indicating that you’ve sold a product without even selling it. If you know, you know your podcasts for your business would rock!

Alternative of Video 

We all know the impact of videos since a few years ago is something truly dope. There are various things that get involved while making the video content. But the thing is, it is more time-consuming and it requires a lot of involvement from many. Podcasting can be easier to create & the thing is, it is emerging incredibly strong.

One secret is you can create your business podcast both through audio and video form. This will give a choice to the listeners based on their suitability. Your duty is to post the content in whichever style you want. Freedom, cool processes, ideas, and innovations will be on the top. 

The Freedom of Creativity 

Whether you’re an IT firm or running an independent artist community, you have full power to shower your creativity and come up with extraordinary content. Hence, from a creative perspective, there is hardly anything that can beat podcasts.

And as mentioned, podcasting is something that you can listen to while doing your own thing. Sometimes it is ok if you don’t pay your full attention based on the content you’re listening to. Also, nowadays, there are Alexa and google devices in which you just need to say what you need to listen & then that device will play your chosen podcast. It’s so simple! 

The other thing is, it is free. Similar to youtube, you don’t need to pay anything in order to create your podcast account. Therefore, we advise you to create your account if you haven’t yet so that you won’t need to regret it later.

Additional Revenue

Once your podcast becomes a hit or gets enough reach, there is no looking back. Although in many countries, you cannot earn through podcasting directly. However, we are not talking about monetization. There are many additional zones in which you can try your hands on.

  • Paid Partnership
  • Natural Brand Reach

Paid Partnership

What if you get paid for the thing you love doing the most? The same goes for podcasting. Once you get a good reach and create a good audience, you can actually look for sponsorships. You just need to call out the sponsor’s name in the episode and some other formalities & you are done. Yes, it is that simple. A simpler example would be, that you are just investing your content in the market that is gonna pay you back if you exceed certain criteria.

And it is an easy game, that the more consistent you are, there are more chances of your growth. This will attract more sponsorships and the chances of affiliate marketing are more. Overall, there is no guarantee in this but there is another door, waiting for you with endless opportunities that you need to at least try unlocking. Hence, have hopes and belief in the content you’re making then only you would be able to crack the sponsorships. 

Natural Brand Reach

More content> more reach> more audience > more reach > more recognition > more curiosity > more brand awareness and more sales! 

Got More Questions About Creating Podcasts For Your Business? 

We understand your concerns; there must be a bucket full of questions in your head like how to start a podcast for your business? What topic will suit you best for your business podcasts? & so on. Nothing to worry about. Let the podcasts for your business rock on every major audio platform through extraordinary content!

From designing a website for your business to adding some amazing new features like; podcast only, we can do it all for you. Connect to our expert team now!

Why is Python a Best fit for Big Data?

Posted on by Mitesh Prajapati

“Python Language Is One Example. As We Noted Above. It Is Also Heavily Used For Mathematical And Scientific Papers. And Will Probably Dominate That Niche For Many Years Yet. – Eric S. Raymond”

Wherever you go, Python is everywhere! 

So, Why is Python a best fit for Big Data?

Python is designed in a way that is easy to write and read. Not being a complex language, gives it the benefit of more usage. According to Stack Overflow Trend, Python is acknowledged as the fastest-growing programming language.

Today, Python is taking over the world in its best way. Python takes the Top spot for the  fourth time as Most Popular Technologies in 2020. According to the responses of more than 60,000 developers around the world, Python is considered as the third “most loved” programming language. 

Python is an interpreted, open-source, general-purpose, and object-oriented programming language. creating the world’s top applications such as Instagram, Google, Spotify, Uber, Pinterest, Reddit, etc. 

Big data is the most precious commodity in this era. Someone said that “The Future of IT is Big Data”, well that is true, but how? 

Let’s start with the basics of “What exactly Big Data is?”. 

“Big Data is a huge cluster of data that is enormous in size and volume.” 

The raw data comes with a large size and numerous complexity that no traditional tool can store, handle, and process it precisely. In short, Big data is data of large size. 

Big size companies possess a huge bundle of data, where processing, and analyzing it can take a pretty much large amount of time, and the results may not be precise. Selecting a programming language for Big Data is a project-specific task, that depends on its goal. It doesn’t matter what projects, Python is best fit for Big Data. 

But Why Python for Big Data? 

When people started combining Python and Big Data, the scenario of the marketplace changed and now, Big Data is much more efficient and easy to understand, because Python has made it easy to use and understandable for every developer. Python is in enormous demand among all Big Data Companies right now. 

Here, we will discuss why using python for Big Data is beneficial. 

#1 Open- Source

Open source is software in which the original code is released under a license. This code can be altered, modified, and enhanced according to developers needs. 

Python is an Open source programming language, thus, it supports multiple platforms. Python also supports environments like Linux, Windows, and MacOS. 

Instead of wasting time in technical terms of language, the simple, clean, and readable syntax helps Big Data experts to focus on case managing Big data easily. This is one of the main reasons to opt for Python for Big Data. 

Most Popular Programming Languages

#2 Simple and Minimal Coding 

Minimal codes in Python programming make it extensively used, compared to other languages that are available for programming. Python is known for its execution in a few lines of code. Moreover, it automatically provides help to associate and identify various data types. 

If you or someone has an idea, all you have to do is think and write 5-10 lines of code and there you go! Your program is ready to use. 

This programming language follows an indentation-based nesting i.e. structure instead of braces to structure any program in it. This language can bear a heavy and complicated task in just a click of time. That data computes in commodity machines, clouds, desktop, and laptop.

In the beginning, python was considered a slow language compared to its equivalents like Scala and Java. Now, the scenario has taken a turn of 360 since then. 

When Anaconda platform arrived in market, it came with a great speed to analyze the code. This is why Python for Big Data became the best option for everyone. 

Your Python project works best when you Hire Python Developer who can add the essence and benefits of python in your business.  

#3 Speed 

Python is highly popular for its high speed to analyze the code and for software development. The precision of Python to analyze code is perfect, because of that Python is the most appropriate choice for Big Data. It supports prototyping ideas that help to make the code run faster.

While doing so, Python also maintains the transparency between the process and the code. 

 After Anaconda entered the market, the whole scenario of working on python language changed. It came with a speed that made everything in it useful. Python programming makes sure that the code is transparent and readable.

Such speed made python more powerful, and Big Data can use that speed to make the development faster. 

#4 Libraries of Python for Big Data

Python offers a large set of standard libraries that includes corners like stings operations, internet protocols, operating system interface, and web service tool.

The standard library sets contain frequently used programming languages to make coding easier and smaller.

Python provides multiple useful libraries of your wish. This makes Python a famous programming language in the area of scientific computing. 

Big data, as the word suggests, it involves a huge amount of data analysis and computation. These libraries make the work easier for Big Data Analytics.

Python offers numerous pre-tested analytics libraries. Big Data Analytics uses these libraries filled with packages, such as:

  • Data Analysis: Inspecting, cleaning, modeling, and transforming any size of data (Large or Small) to discover some useful information for predicting the future of business on the basis of current information. 
  • Statistical Analysis: It is the process of collecting and analyzing the data, in order to analyze the trend and pattern.  
  • Machine Learning: As the name suggests, ML is programming a computer in such a way that it learns everything from different kinds of data on its own. Machine Learning uses python libraries like Numpy, Scikit-learn, Theano, TensorFlow, Keras, Pandas, PyTorch, and Matplotlib. 
  • Numerical Computing: Scientific computation is done by this. Scientific computing contains Scipy, Pandas, IPython, Natural language Toolkit, and Numeric python. 
  • Data Visualization: It gives many insights that data alone cannot provide. When you visualize the information, you bring your mind into the landscape that you explore with your eyes, like an information map in front of your eyes. Visualization libraries contain Matplotlib, Plotly, Seaborn, ggplot, and Altair. 
Library Features

 #5 Compatibility of Python with Hadoop

Hadoop’s framework is made using Java programming language. Hadoop programs also use C++ and Python. It means that even if the data architects don’t know anything about java, they can use python as an option. When you compare Java with Python, it is much easier to use python because of its small codes and high speed. 

Compared to other programming languages, Hadoop is more compatible with python. You can incorporate all the features into your business. For this, you will have to Hire Python Developer who is good with the skills. 

About Pydoop Package

Pydoop package is an interface of python to hadoop that gives you authority to write MapReduce applications and interact with HDFS applications in python. 

HDFS API let’s you write and read different information on directories, global file system properties without facing any problem. 

Pydoop provides MapReduce API for solving tough and complex problems with minimal programming. This API implements advanced data science concepts like ‘Record Reader’ and ‘Counter’, which makes Python the best fit for Big Data. 

#6 Data Processing Support 

Python comes with an inbuilt feature of supporting data processing. Data processing for unconventional and unstructured data. uses this feature. This is the main reason why big data analytics companies choose python over every option.

#7 Scope of Python for Big Data

Python is an object-oriented language that supports high-level data structures. It allows users to simplify all data operations. Python manages some of the data structures i.e. lists, dictionaries, tuples, sets, etc. Other than this, Python also supports scientific computing operations such as data frames, matrix operations, etc. 

These astonishing features of Python help to enhance the scope of language by enabling it to increase speed of data operations. This makes Python and Big Data the most charming and useful combination. That’s why python a best fit for Big Data.

Stack Overflow

Before We Apart

Now, You may have a clearer picture in front of you now about why Python is best fit for Big Data. To understand it more clearly, you will have to go deep into it and understand every single bit of it because Big Data is like a star in the universe, no matter how far you go, it will never reach its limit of learning. 

“Data is a precious thing and will last longer than the systems themselves.”- Tim Berners-Lee

Big Data technology is spreading across the world, people are learning and advancing themselves every day. It can be a very flinty task, but knowing why Python a best fit for Big Data will for sure help you make your way through learning Big data using Python.