Category: Ecommerce Development

How to Build a Successful Fashion Shopify Store: A Complete Guide for Fashion Brands

Posted on by Pritesh Modi

A fashion ecommerce store is necessary for any fashion brand that desires to succeed in this current time. Having a great online presence not only gives your brand visibility but also improves customer engagement, thereby improving sales. For every fashion retailer, the best e-commerce platform is a must, and Shopify stands out to be the right choice.

Key Points:

● High Brand Visibility: The online presence increases awareness about the brand.

● Reach: Your store is available to every customer in every corner of the world, 24/7.

Importance of an Online Store to Fashion Brands

An online store is way more than just a digital storefront. it’s a very integral part of your brand identity and customer experience. With the global eCommerce fashion market expected to grow to $1.1 trillion by 2024, having a robust online presence has never been so important.

global eCommerce fashion market growth

Why Shopify is a Top Choice for Fashion Retailers?

Shopify is no accident in fashion. With more than 1.75 million merchants around the world, Shopify has been able to prove itself as a reliable and scalable platform. Of the key features of Shopify, the most beneficial ones to fashion brands are those with robust templates that can be easily customized, seamless payment integrations, and extensive app ecosystems.

shopify merchant stats

The Role of Shopify Developers in Building Your Fashion eCommerce Store

Hiring Shopify Developers With years of experience can become your key to success with a Shopify clothing store. They bring onboard experience in customizing themes, integrating third-party apps, and optimizing the performance of stores. Their technical expertise ensures that your store not only looks stunning but also works seamlessly to provide frictionless and delightful shopping experiences to customers.

Building a Strong Foundations

Creating a Shopify Store for Your Fashion Brand

The steps involved in launching a Shopify custom clothing store are pretty critical. First of all, you need to choose a theme that will communicate the brand’s identity. You can find different varieties of themes designed for fashion stores with Shopify, which will help you develop an attractive storefront. After choosing a theme, you need to modify it to infuse your brand’s style.

Will Suggest and Add Essential Shopify Apps for Fashion Businesses

Consider the following top essential Shopify apps that will increase your store’s functionality. For instance, Oberlo is a platform that helps in finding products and managing inventory with ease in your Shopify dropshipping clothing store. Others include Klaviyo, specializing in email marketing, and Yotpo, which fosters customer reviews things that will help form close bonds with your customers and generate ongoing business.

Optimizing Your Shopify Store for SEO

SEO is important in driving organic traffic to your online store. To optimize fashion Shopify stores Begin by optimizing each product page with the relevant keywords, meta descriptions, and alt text images. Further, shop URLs need to be clean and descriptive. A blog will help enhance the SEO of the store while giving meaningful content that speaks to your target audience, increasing your standings within the search results.

customer experience

Creating a Compelling Customer Experience

Building a Strong Brand Identity

When you are starting a clothing brand on Shopify, so at that time brand identity is everything that sets you apart. From a logotype or logogram to color scheme and brand voice to messaging, if you’re going to create a solid brand identity, ensure there’s consistency in how your online shop, social media profiles, and marketing material mirror your brand values and aesthetics.

Seamless Checkout Process

An easy checkout procedure is very essential in reducing cart abandonment rates. Make sure your checkout page is simple, without confusing instructions, and very minimal in terms of distractions.

Showcasing and Selling Your Products

Product Page Optimization for Conversions

Your product pages are the heart of your Shopify dropshipping clothing stores. To maximize conversions, focus on creating high-quality product descriptions that highlight the benefits of your items.

Effective Product Categorization and Navigation

Organizing your products into clear categories makes it easier for customers to find what they’re looking for. Implementing filters for size, color, and price can further streamline the shopping experience, allowing customers to quickly narrow down their options.

Leveraging Product Recommendations and Upsells

Upselling and cross-selling are effective strategies for increasing your average order value. Shopify’s built-in tools allow you to display related products or suggest upgrades to higher-end items.

Analyzing and Optimizing Your Store

Shopify Analytics: Understanding Your Customers

Shopify offers robust analytics tools that provide insights into your customers’ behavior. By analyzing metrics such as page views, conversion rates, and customer demographics, you can make informed decisions about your marketing strategies and product offerings.

A/B Testing for Improved Conversions

A/B testing involves comparing two versions of a webpage to determine which one performs better. Whether it’s testing different headlines, product descriptions, or call-to-action buttons,

Customer Retention Strategies

Retaining existing customers is just as important as acquiring new ones. Implementing loyalty programs, offering exclusive discounts, and sending personalized email campaigns are all effective ways to keep your customers engaged and coming back for more.

Shopify Developers for Data-Driven Decision Making

Data-driven decision-making is crucial for long-term success. Experienced Shopify developers can help you set up advanced analytics tools and integrate third-party software, enabling you to track key performance indicators (KPIs) and make informed decisions based on real-time data.

Case Studies of Successful Fashion Brands on Shopify

Inspiring Example of Fashion Stores on Shopify

Many successful fashion brands have leveraged Shopify to create stunning online stores. For instance, the brand AOE has gained recognition for its minimalist design and seamless shopping experience.

The Role of Shopify Developers in Achieving Success

Shopify developers play a crucial role in the success of these brands. By customizing themes, integrating essential apps, and optimizing store performance, developers ensure that fashion brands can create an online store that not only looks great but also delivers an exceptional user experience.

Conclusion

Making an online store for your fashion brand needs a combination of great planning, creative design, and technical expertise. A well-made fashion Shopify store will not just elevate your brand’s online presence but will also help in enhancing customer engagement and it will also drive long-term growth.

Magento Conversion Rate Optimization For Boosting Beauty Brand Sales

Posted on by Pritesh Modi

Product pages in the beauty eCommerce play a huge role in determining your conversion rates. That’s why if you are looking to leverage the conversion rate, it is necessary to focus on these pages. That is why an optimized product page makes a great cornerstone of your online sales strategy. It can make or break a potential customer’s decision to complete a purchase.

Key Takeaways:

● Product pages matter when it comes to conversion success.

● Optimizing images, descriptions, and reviews improves customer engagement.

● Clear CTAs and mobile-first designs improve the checkout experience.

● A/B testing takes one through continuous improvement.

● Knowing what your customer needs is the key to effective optimization.

To ensure your product pages are effectively optimized, consider utilizing Magento development services. By working with professional Magento developers, you can create product pages that not only attract but also convert potential customers.

Knowing Your Customer is Half the Battle

Magento conversion rate optimization should always start with understanding the needs, preferences, and shopping behaviour of your target audience. This will ensure that each element of the product page is aligned with the expectations of customers, providing a more personalized and engaging shopping experience that drives conversions.

Optimizing Product Images

Picture Perfect: How Stunning Visuals Drive Sales

Everything in the beauty industry comes down to visual appeal. High-quality product images aren’t a nice-to-have, they are a must-have for capturing attention and driving sales. Ensuring those images are clear, well-shot, and representative of what’s inside that bottle, pack, or jar can impact conversion rates hugely.

Several Angles and Close-Ups

Multiple angles, close-up shots, and videos showing the demonstration of the product make it easier for the customers to have a better understanding of what they are buying. The inclusion of such detailed photos makes them more trustworthy to buyers and reduces the possibility of returns since buyers know what to expect.

Let Your Customers Be Your Salespeople: The Power of User-Generated Content

ugc example

UGC, be it in the form of customer photos or videos, can work as social proof and become very effective in building trust and authenticity. It makes your brand relatable by including real-life images taken by customers who are in love with your products, hence motivating new customers to make a purchase.

Crafting Compelling Product Descriptions

Clear Communication: The Secret of Conversion

The descriptions of clear, concise, and informative product details can help turn browsers into buyers. Your description should focus on what the product can do, whom it is for, and why yours stands out from others. Avoid using jargon with simple language so that your message is communicated to all.

Focus on Benefits, Not Just Features

While your products’ features is important, going directly to benefits will help you win most of your arguments. Be sure that it explains how the product is going to solve a problem or improve life for the customer in some tangible way. It gives a reason for the product to be more attractive and more relevant to the needs of the buyer.

SEO and Sales: A Winning Combination

Adding relevant keywords to the product descriptions will not only help in search engine ranking but also make them discoverable for many potential customers. However, use these keywords naturally to avoid keyword stuffing, as this will turn away shoppers and negatively affect SEO.

Leveraging Customer Reviews

ecommerce review

Social Proof: The Ultimate Trust Builder

Customer reviews act as social proof this assures prospective buyers of the quality and effectiveness of your products. Positive reviews will significantly impact conversion due to the amount of trust and credibility they can infuse into an audience.

Encourage Reviews: Make it Easy for Customers to Share Their Experiences

Incentivize your buyers to review you. Make the process of reviewing easy, and offer them incentives like discounts on their next purchases to increase the number of reviews on your site.

Respond and Engage: Turn Critics into Advocates

Not all reviews will be positive, but it is the response that makes all the difference. Quick and professional responses to negative reviews prove that you care about customer feedback and are devoted to improvement. This attitude can easily shift dissatisfied customers into loyal advocates.

Designing for Conversion

A Clear Path to Purchase: The Importance of a Strong CTA

An effective, artfully placed call to action is what will drive a customer to complete a purchase. Make sure your call to action pops on the page and indicates the next step to take in completing a purchase.

Recommended Products: Increase Average Order Value

Increase average order value with recommendations for complementary products or bundle deals. These should, at strategically recommended times during the checkout Magento process and on the product page itself, encourage customers to put more items into their shopping cart.

Build Trust: The Role of Badges and Seals

trust badges example

Add trust badges, such as secure payment seals and a money-back guarantee, to help alleviate any concern over the safety and reliability of your site. This is going to give real estate on product pages and during Magento one-step checkout, providing reassurance to customers and reducing cart abandonment.

Mobile-First: Optimize for the Way People Shop

With the increasing trend of consumers shopping on their mobile devices, the design for your product pages and checkout must be mobile-first. You want to make sure your site is responsive and very fast with a smooth shopping experience on all devices.

A/B Testing for Continuous Improvement

Finding Opportunities for Growth: Identifying Areas to Improve

You want to keep your conversion rates high, which means continuous improvement is integral to this. Using A/B testing will give you the flexibility to experiment with various components on your product pages to determine what works for your audience. That could be anything from headlines and CTAs to more nuanced components: Testing will show you what customers prefer.

Data-Driven Decisions: Analyzing Results and Making Changes

This should be known from A/B testing and then applied to make insight-driven decisions regarding the optimization of your product pages. Analyze the results to know which changes made the greatest difference in conversions, then apply these learnings elsewhere on your site.

Conclusion

From enhancing the visuals to creating descriptive copies that sell and making the most of customer reviews, the list of how to optimize product pages in Magento continues. If you’re concentrating on Magento conversion rate optimization and tweaking it over and over again to make your way, you will create a selling experience that drives sales and builds customer loyalty.

Checkout is a very critical stage in the customer journey, and its optimization may yield higher conversion rates. A frictionless, user-friendly Magento checkout page will motivate customers to complete a purchase. Development or integration of Magento checkout, or enhancing the already existent Magento checkout process, can help prevent the abandonment of shopping carts and facilitate smooth transitions from shopping to payment. In addition, clear visibility of various payment options and an order summary can further improve the customer experience.

Page load speed can make or break a sale. Slow product pages or checkout processes will, without a doubt, lead to cart abandonment by customers. Ensure that your Magento site is as optimized as possible by compressing images, leveraging caching, and using a content delivery network to quickly get pages to users. A fast-loading site improves not only user experience but also positively affects your search engine ranking, which means increased traffic and higher conversions.

How to Optimize Your Ecommerce Site for International Sales

Posted on by Sanjay Modasia

The recent decade has seen so many businesses pop out of scratch. And so many small businesses have started going global all of a sudden.  The World Trade Organization (WTO) has many member countries, and there are also more than 200 regional trade deals in existence. These deals lower taxes on goods bought from each other, making trade easier and cheaper.

You must be wondering how is all this happening!

Selling internationally means you can reach more customers than just selling at home. It helps you find new customers and keep existing ones. This makes your business more profitable and increases sales.

Creating a strong international ecommerce website is a great first step for exporting. To create a good international trade record, a well-designed e-commerce website is essential. There will be lots of things to consider. In a different country, think about the currency the prices as well as the payment methods you want to offer.

You should also consider cultural differences and sensitivities. It helps you research, understand customers, find new contacts, and enter new markets. Let’s talk about international trades and website optimization in detail.

Understanding International Markets

Do you wish to sell your amazing products across the world? Going global is exciting, but you need to be ready.

  • Identifying Target Countries

You need to identify the countries where your products are in demand. That’s where you are going to sell your products. This will also help you compare the cost of shipping and logistics. Also, consider the cost of taxes and tariffs and optimize ecommerce store accordingly.

Here are the statistics of retail e-commerce sales CAGR by country that can help you make a decision.

retails ecommerce sales cagr by country

Image Source: Statista

  • Market Research and Analysis

After Identifying Target counties, you need to do Market research is figuring out what people in country need and want. It’s like checking different countries to see what kind of products people are buying. Creating a demand for something you can supply is the foundation of any successful business. You must be aware of the local market in order to attract the interest of a specific audience.

market insights

Image Source: Statistics

  • Understanding Cultural Differences

Proper ecommerce store optimization is incomplete without knowing the cultural differences. Understanding cultural differences is like learning how to say “hello” in a new language. You must research the rules and regulations for selling your products in those countries.  This way, you can sell your products in a way that makes people feel happy and respected!

Here are some references where you can read about the rules, regulations, and documents required to sell products in different countries and regions.

Strategies for International Success

Taking your business global opens doors to exciting new markets.  Here’s a breakdown of key strategies to ensure a smooth and successful international launch.

  • Localize Your Content and Language

Going global with your business lets you enter exciting new markets with new languages. Begin by translating your website into different languages. Adjust product descriptions and marketing messages to fit different cultures. Speak directly to your audience by using their local language on your international ecommerce website. Adapt cultural references and formats to match local preferences.

As you can check the below images – the same website has content in different language which changes depending on users location.

retrock english lang example

retrock hungarian lang example

  • Unique Messaging

Just a website and ads won’t work. You need to talk with your audience. Create messages that meet the specific needs and interests of each market. A single approach won’t work for everyone! You have to customize your messages to connect with each market. You should emphasize features that are important to local needs and preferences.

  • Unique URLs

A country and language-specific URL is the most crucial thing for good online ranking and visibility. To sell globally, businesses need to adjust their eCommerce site design and navigation for each country. This ensures you provide a smooth experience for international shoppers. It also helps meet all their expectations.

Use country-specific URLs with relevant domain extensions (like .co.uk or .fr) to enhance user experience and local SEO. A more relevant URL will make the website more credible.

  • Optimize for Local Search Engines

For trading in different countries, it’s important to optimize your ecommerce store for local search engines. Use keywords and phrases relevant to the local market. Make sure your website content is easy for search engines to understand. Hiring SEO experts can significantly aid in this process, ensuring that your site is effectively optimized.

Go ahead and research local keywords, optimize page titles and meta descriptions. Use infographics to improve your visibility in local search results. Build backlinks from local websites to help with this.

It’s best to get help from professionals. Use local schema markup to help search engines understand your website content. Regularly check your website’s performance.

  • Currency Conversions and Multiple Payment Options

Okay, so you need to consider currency conversion optimization for ecommerce website. Ensure your website supports multiple currencies. Show prices in the customer’s local currency.

Displaying prices in local currency gives your website a local feel. It also helps customers compare prices. A good, modern platform should detect the shopper’s location. It should show prices in their currency. If this isn’t possible, a “currency selector” should let the shopper choose their preferred currency.

Make payments easy for international customers by providing clear currency conversions at checkout. Offer popular payment methods in each country, like credit cards, digital wallets, and WeChat. This gives customers another reason to choose your business over local competitors.

multi currency example

  • Consider Shipping Returns and Taxes

Customers won’t stay satisfied until you offer shipping and delivery options that fit each region. Think about delivery times, shipping costs, and local carriers. You need to tell customers about your shipping, delivery, return policies, and Tax Details.

Make sure your website shows shipping options and costs clearly. Keep a reliable process for fulfilling orders. Consider working with local logistics providers to make shipping easier.

  • Multilingual/Local Customer Support

Providing multilingual customer support can significantly enhance trust and satisfaction among international shoppers. By offering assistance in their native languages, you create a more personalized and comfortable shopping experience. This can include translating FAQs, live chat support, email correspondence, and even phone support.

Local customer support is equally important. Use regional words and expressions to resonate with customers, making them feel understood and valued. Additionally, consider localizing your support team to ensure they are familiar with cultural nuances and local preferences, which can greatly improve the quality of interactions and overall customer satisfaction.

  • Local Marketing and Promotions

Each market has its own competition in every country. Adjust your marketing campaigns to fit each market’s culture and media habits. Create targeted campaigns that match each market’s culture and social media use. Use popular advertising channels in each market. Many e-commerce brands use influencers, like celebrities, for social proof.

However, popular influencers in one country may not be well-known in other regions. Use local social media platforms and work with local influencers. Run localized promotions to reach your audience effectively.

Conclusion

Optimizing your international ecommerce website to maximize sales can be complex. However, these tips can help make it easier for customers. Go ahead and try them out!

Think about localization, local SEO, and shipping when expanding globally. Also, consider multiple payment options, legal issues, and great customer support. You also need to do conversion optimization for ecommerce websites. When you do anything perfectly, your business will undoubtedly grow and increase profits.

All you have to do is establish a very strong online presence. Online presence depends on having a good international website. Make sure it is well-optimized for search engines. Create social media accounts for your company, products, and services. Also, do not forget to work with local business owners and distributors. If you follow all these, your business has to give you profits very soon!

Ready to expand your ecommerce business globally? Partner with LogicRays Technologies for expert guidance and top-notch solutions. Contact us today and let’s grow your international presence together!

The Role of Mobile Apps in Ecommerce for Success

Posted on by Sanjay Modasia

Many people buy a wide range of products online, from sneakers and sunglasses to medicines to office tables. The lockdown periods boosted the already growing trend of mobile app development.

Creating powerful eCommerce apps can change how businesses interact with customers and increase revenue. Buying goods through these apps has become the most convenient and popular way to shop.

While desktop eCommerce has grown steadily, mobile commerce is expected to grow even more. All of this is due to the easy and user-friendly experience customers get with just a tap on their screens. Whether you want to start a new online store or improve an existing one, you need the perfect app solution.

So, let’s talk about the benefits of mobile app for ecommerce success!

Types of eCommerce Apps

1. B2B Apps

Business-to-business apps are designed for companies that interact directly with other businesses.  These websites are intended for wholesalers or retailers who want to purchase items in bulk. These connect you directly to large supply systems or factories where you can purchase raw materials or products in bulk.

Examples: Alibaba, Grainger, Office Depot Supply

 2. B2C Apps

These are the most common shopping apps! These are the ones that end users can download and shop from.  You can buy as many items as you want by placing an order, or you can purchase just one item.

Examples: Amazon, Shopify, Etsy.

3. eCommerce Aggregator Apps

Think of these apps as giant online malls. They bring together many different sellers under one roof. Most people make online purchases around the clock and you can find almost anything you can imagine!

Examples: eBay, Rakuten, Wish.

4. C2C Apps

Got some clothes you don’t wear anymore? These apps connect you with other people so you can sell them directly, kind of like a virtual garage sale. These apps allow people to sell their own stuff directly to other people.

Examples: OLX, OfferUp, Letgo, Carousell.

5. C2B

Need a logo designed or a website built? These apps connect you with freelance professionals who can help you with different tasks. The concept is customers get to buy services instead of physical products on these apps.

Examples: Upwork, Fiverr, Freelancer.

benefits of ecommerce apps

Benefits of eCommerce Apps in Business

1. Increased Reach and Accessibility

This one of the biggest benefits of mobile app for ecommerce. Imagine how much business you can get when your shop is accessible 24/7!  This is one of the perks of going global with your online business. You can capture so many extra customers from different time zones. Ecommerce apps let you reach more customers than ever before, without needing a physical location.

2. Improved Sales and Conversion Rates

ECommerce apps can convert customers better than normal webpages. App navigation, load times, and checkout processes make shopping more efficient. This encourages consumers to buy more often than on mobile websites. People can browse products, compare prices, and checkout quickly. This leads to more sales for your business.

 3. Enhanced Customer Engagement

Mobile apps let businesses reach clients easily on their smartphones. These are used more than desktops and laptops for browsing and buying.

Push alerts let companies directly promote specials, new arrivals, and reminders to customers. These apps keep your customers coming back for more. This increases the overall sales. Features like loyalty programs and personalized recommendations help with this.

 4. Low Operational Costs

E-commerce apps can boost your business and reach more customers. However, be mindful of the prices you set. There will be some operational costs for app maintenance. Running an app can be cheaper than having a physical store. You don’t have to pay rent, and you can manage everything from your phone!

 5. Scalability and Flexibility

Are you worried about what will happen when your small business grows? No problem as long as you are online!  This is also a great benefits of mobile app for ecommerce. E-commerce apps can easily handle more customers and products when your company grows. That means you can scale up without any worries with time.

6. Rich Data Insights for Better Decision Making

Maintaining app and putting in money is not enough to make your business successful. you need data and proof that your strategies are working. Apps track all sorts of data about your customers, like what they buy and how they browse.  This information helps you make smarter decisions about your business.

7. Social Commerce

A great benefit of mobile app for ecommerce is that you can leverage the power of social media! Apps can connect you with potential customers on social media platforms. This increases brand awareness and sales. You can also use social media to measure the success of your campaigns. Analyze customer feedback to refine your strategies. This data helps ensure your business is successful.

8. Direct Marketing and Communication Channels

Let’s be honest – sending push notifications is a very fun way to entertain your subscribers and do marketing at the same time. Go ahead and be creative with your marketing team. Send targeted promotions and updates directly to your customers’ phones with push notifications. It’s a great way to stay connected and keep them informed.

9. Secure and Quick Payments

An online business cannot succeed unless customers can easily access their payment apps and wallets through your website. If the payment system is complicated, you will keep losing customers. The Ecommerce mobile app benefits offer a variety of safe and secure payment options.

This makes it easy for customers to shop confidently. They don’t need to enter their details manually, which speeds up the payment process. It also makes payments more convenient and reduces the risk of data breaches or identity theft.

10. Adaptability to Trends and Customer Behavior

The world of shopping is always changing. You should build ecommerce app to help you adapt quickly to new trends and customer preferences. This keeps your business ahead of the curve. In a competitive market, eCommerce apps can set your business apart.

They offer convenience that competitors might not have. This shows creativity and good customer service, which consumers like. Additionally, apps can be updated quickly. This allows you to add new features and services to stay ahead of the competition.

Conclusion

The eCommerce app development industry is growing fast. This is due to widespread smartphone usage and the impact of the pandemic. Consumers also seek new experiences amid global changes.

This is high time to learn the importance of mobile apps for ecommerce business. Developing an eCommerce app offers many opportunities for your business. It provides fast user access and a competitive edge.

There are huge benefits of Mobile Apps for E-commerce. By looking at top players in the eCommerce sector, you can find trends to adopt. However, the key to eCommerce app development is prioritizing the customer’s needs. Finding the best user-oriented solution is essential. This will make sure that your app meets most (if not all) customer expectations.

Magento Speed Optimization Techniques- How to Speed up Your Online Store?

Posted on by Mitesh Prajapati

Magento, being one of the most popular eCommerce platforms, most enterprises choose to rely on it to build online stores. It offers a variety of themes and customization options that every business would want to provide its customers. And hence, the platform is famous for its versatile yet high-performing quality.

Among the top 100,000 eCommerce websites, 16% of them are using Magento as their eCommerce framework, and the number becomes 22%, including the Magento Enterprise plans. The number is enough to believe the significance of the eCommerce framework.

To ensure your eCommerce store remains high-performing, there are specific speed optimization steps to follow. These Magento development services can help merchants address multiple issues related to website performance, from loading speed to navigation and overall user experience.

Why does Website Speed Matter for e-commerce?

According to a survey, people take all of five seconds to decide whether they want to be on a website or not. If a website is slow, people move on to other websites. This is why website speed matters a lot in e-commerce. The main idea is to make visitors stay on your website longer than five seconds. This will help you with getting more customers and increase sales.

How does a  slow-loading Website Affect Sales?

A slow-loading website, as mentioned above, is enough to drive away potential customers. If they don’t spend time on the website, there wont be any sales. A slow-loading website means you lose visitors and customers at the same time. In order to have sales, you need people who will spend time on your website as mentioned above. This way you will get to have increased sales as well.

What are the common Issues With Magento Website Performance?

As mentioned above, slow speed is a primary issue with a Magento website. Other issues include the following:

  • Poor hosting
  • Incorrect operating modes
  • A problematic caching system
  • Excessive use of extensions or themes

Let’s discuss some essential speed optimization techniques in Magento. It should help you increase website loading speed and hence, a good customer engagement ratio.

Cache Management

There are multiple forms of caching you can implement with Magento to enhance performance. Successful combinations include NGINX, APC, MemCache, and Varnish caching. The framework also provides a built-in cache management module, but developers should ensure that these cache types are enabled.

In addition to server-side caching, optimizing browser caching is crucial for speed optimization. This can be achieved by adding a .htaccess file and enabling Gzip compression. While the latest versions of Magento typically have this setting enabled by default, older versions may require manual configuration.

For effective implementation of these caching strategies, it’s advisable to hire Magento developers who can ensure that your caching system is optimized for the best performance.

Content Delivery Network

It’s important to serve your website visitors with immediate content. Especially when you have an eCommerce website and visitors instantly want the products on the display. It becomes frustrated for visitors to wait for longer waiting times. To optimize it, you need to manage it with a content loading mechanism.

To see a positive change in your website loading time, implementing a content delivery network always works. It is one of the easiest methods to decrease website loading time. You can get the content loaded for your website visitors from different locations around the world. So the buyers can easily navigate through the product images and related animations.

Image Optimization

Images can significantly slow down your website if they are not optimized. Large image sizes in MBs consume more space, increasing the waiting time for product pictures to load. Prospective buyers prefer a seamless experience, making it crucial to display optimized images that load quickly.

You can enhance the performance of your Magento 2 site by optimizing images. By compressing image sizes and converting product images to JPEG format, you can achieve a notable improvement in loading speed. Additionally, keeping layout and logo images in PNG or SVG formats is essential to maintain the website’s look and feel.

For those looking to implement these optimizations effectively, a Magento 2 upgrade service can provide the necessary tools and expertise to ensure your images are optimized for the best performance.

Installing Varnish

Varnish is an open-source full-page cache accelerator to increase the HTTP level traffic. Since the plugin is faster than the built-in cache accelerator, configuring it to the website makes perfect caching for eCommerce websites. It caches the parts of your webpage like fragments of files in temporary memory. Hence, it increases page loading speed and reduces response times. It helps with the entire HTTP protocol to overcome the problems with servers which are giving slower response times in bigger eCommerce websites.

To configure Varnish in your Magento Admin panel:

  1. Stores > Configuration > Advanced > System >Full Page Cache
  2. Caching Application List > Varnish Caching
  3. Enter value in TTL for Public Content Field
  4. Enter the specific information by expanding the Varnish Configuration field.

Full Page Cache

Magento 2 has made it easy to implement full-page cache. You don’t need to use a false attribute to exclude a block since it considers an entire page in which the block is residing. You can check on multiple pages where cacheable attributes are used to see whether the pages have problems with caching. There are also manual techniques to cache the full page. You can do it by putting the store in development mode on a local or staging environment.

This is one of the essential tricks that developers use to optimize Magento stores.

Minimize JS and CSS

Javascript and CSS can slow down your Magento website by increasing the number of requests. Minimizing these files can speed up magento website. Here is how to do it. In the admin panel of the website, you need to navigate to the developer settings. Then you need to go to javascript settings and CSS settings and merge them together.

Improve TFFB

This is one of the key factors to consider while optimizing the speed of your Magento website. TFFB or Time to First Byte is the time taken between a request and the first server response. This means that your server needs to be quick at all times. Improving the TFFB will make your website faster and it will be able to retain potential customers.

Enable Expire Headers

Before learning about enabling expire headers, let us talk about why do you need them. Expire headers are there to inform the browsers about when it should request a file from your server. They also inform the browser to clear up the cache. This means a visitor to your website doesnt need to wait for the website to reload if they are visiting it for the second time. This is why you need to enable expire headers for your website.

Check Third Party Extensions

Magento websites are known as slow moving and heavy. This is because most of the time it’s working with a lot of third party extensions. Checking on these extensions and removing the unused ones can make your website light and fast in no time at all. This is one of the best ways to ensure that your Magento website runs smoothly at all times and offers your visitors a pleasant experience.

Here are some Magento Extensions which can be helpful to your online store: Best Magento Extensions

Conclusion

It would be best if you follow the best coding practices while developing online stores. It comes with experience, in-depth knowledge about the eCommerce framework and with the support of an extensive range of plugins that the framework offers. Of course, it’s no easy task to speed up the eCommerce website altogether but we can do it with practice, right tools and experience.

Share your views on Magento Speed Optimization techniques with us in the comment section. Also, connect with us on Twitter for more updates on eCommerce technologies.

FAQs

What is Magento?

Magento is an e-commerce platform that provides merchants with a digital online store. It includes powerful tools for managing catalogues and for search engine optimization. Magento is the best e-commerce platform for big companies because of the features it offers.

Where can I host my Magento website?

You can host your Magento website on any good and efficient hosting provider. However, there are a number of requirements that are required for hosting a Magento website. You can find the list of requirements on the official website of Magento.

How to get support for Magento?

The best way to get support for Magento would be through an expert on Magento websites. You can find such experts both offline and online. You can also post your question on Magento forums and get them answered by Magento experts.

What is the benefit of Magento?

As mentioned above, Magento is suitable for big companies because of the various features it offers. Along with all these, it also offers many in-built tools for customizing and presenting your website in the most effective way.

Is Magento generally slow?

Magento does have a reputation for being slow because of its loading speed. However, you can work around the various tools and features to make your website faster.

What can Magento be used for?

As mentioned above, Magento is an e-commerce platform meant for online stores. If you own a business, you can display your products and sell them using the Magento platform.

WooCommerce vs BigCommerce: Decoding the Best E-Commerce Platform for Your Business

Posted on by Sanjay Modasia

Are you having difficulty in deciding the right e-commerce platform for your online store? Needless to say, choosing the right one is crucial for your online store’s success. In this detailed comparison of WooCommerce vs BigCommerce, you will get to know which one can truly elevate your online business. Understanding the strengths and weaknesses of both platforms will guide you to make an informed choice. Let’s unravel the secrets of WooCommerce vs BigCommerce!

Key Considerations in e-Commerce Platform Selection

When creating an e-commerce site, consider several key factors.

Firstly, assess the ease of use. A user-friendly interface simplifies management.

Secondly, consider customization options. They allow for unique branding and customer experience.

Thirdly, evaluate the scalability. Your platform should grow with your business. Also, examine the available integrations. They enhance functionality and efficiency. Security features are vital to protect customer data.

Lastly, consider the cost. It should align with your budget and business goals.

In the WooCommerce vs BigCommerce debate, each platform offers distinct features in these areas, crucial for your site’s success.

WooCommerce vs BigCommerce: A Comprehensive Overview

In the e-commerce platform market, WooCommerce and BigCommerce stand out as major players. Statistically, over 44.04% of all online stores use WooCommerce, highlighting its popularity. This section compares WooCommerce and BigCommerce, providing a clear picture for businesses deciding between these two powerful platforms. But before diving into that discussion, let’s have a brief overview of both platforms.

woocommerce logo

Exploring WooCommerce: Features, Pros, and Cons

Exploring WooCommerce reveals its robust features, making it a strong contender in the WooCommerce b2b market. As an open-source plugin for WordPress, it offers unparalleled customization. Users enjoy a wide range of themes and plugins, tailoring their store to specific needs.

Pros include its flexibility, a vast community for support, and seamless integration with WordPress.

However, WooCommerce demands a good grasp of WordPress, potentially higher costs due to premium plugins, and significant time investment for customization.

These aspects make it a versatile yet demanding platform, ideal for businesses seeking a personalized e-commerce solution in the B2B sector.

BigCommerce logo

 

Unveiling BigCommerce: Capabilities, Advantages, and Limitations

Known for its comprehensive out-of-the-box features, BigCommerce eliminates the need for numerous plugins.

Its main advantages are robust built-in functionalities, scalability, and ease of use, making it ideal for businesses that prioritize efficiency and growth. Additionally, it offers strong SEO tools and diverse payment gateway integrations.

However, BigCommerce has limitations such as fewer free themes, a learning curve for beginners, and plan-based sales thresholds.

These factors position BigCommerce as a powerful yet approachable solution for businesses seeking a streamlined and feature-rich e-commerce platform in the B2B realm.

WooCommerce vs BigCommerce: Head-to-Head Comparison

In this head-to-head comparison, we’ll dissect the key differences between  WooCommerce and BigCommerce, helping you make an informed decision for your e-commerce business’s unique needs.

1. Platform Type

– WooCommerce: Open-source WordPress plugin.

– BigCommerce: Hosted e-commerce platform.

2. Cost

– WooCommerce: Free to install, costs vary with added plugins and hosting.

– BigCommerce: Offers free trial, then basic to advanced paid plans.

3. Features

– WooCommerce: Extensive with plugins, adaptable to various needs.

– BigCommerce: Comprehensive built-in features, less reliant on plugins.

4. Ease of Use

– WooCommerce: Requires WordPress familiarity.

– BigCommerce: User-friendly, easier for beginners.

5. Customization

– WooCommerce: Highly customizable with themes and plugins.

– BigCommerce: Customizable but within the platform’s constraints.

6. Themes & Design

– WooCommerce: Wide range of themes, highly customizable.

– BigCommerce: Limited free themes, premium themes available.

7. Apps & Plugins

– WooCommerce: Extensive plugin library.

– BigCommerce: Built-in features reduce need for plugins.

8. Payment Gateway

– WooCommerce: Supports numerous gateways, more flexibility.

– BigCommerce: Offers a variety of gateways without extra fees.

9. Dependency

– WooCommerce: Dependent on WordPress.

– BigCommerce: Standalone platform.

10. Security

– WooCommerce: Requires manual management of security.

– BigCommerce: Provides robust, built-in security features.

11. Support

– WooCommerce: Community-driven support.

– BigCommerce: 24/7 professional support.

In this head-to-head comparison, WooCommerce shines for customizability and WordPress integration, while BigCommerce stands out for built-in features and scalability. Your choice depends on your specific e-commerce needs and goals.

Some Popular Brand That Uses:

Popular Brands Using WooCommerce

  • Xerox: Known for its innovative printing and document solutions, Xerox utilizes WooCommerce to power its e-commerce platform.
  • Weber: The renowned grill and outdoor cooking company, Weber, employs WooCommerce to manage its online sales.
  • Elegant Themes: This company, famous for its WordPress themes and plugins, including Divi, uses WooCommerce for its e-commerce operations.
  • WebMD: The popular health information provider, WebMD, leverages WooCommerce for its online store.

Popular Brands Using BigCommerce

  • Skullcandy: The popular audio brand, Skullcandy, uses BigCommerce to handle its extensive range of products and e-commerce needs.
  • GE Appliances: General Electric’s appliance division utilizes BigCommerce for its online sales and customer interactions.
  • Sony: The electronics giant, Sony, employs BigCommerce to support its diverse product lineup and e-commerce requirements.
  • Gillette: Known for its shaving and personal care products, Gillette uses BigCommerce to manage its e-commerce platform.
  • Casio: The renowned electronics manufacturer, Casio, relies on BigCommerce for its online sales and product management.

Final thoughts,

The choice between BigCommerce or WooCommerce hinges on your specific business requirements, technical skills, and growth plans. Each platform has its strengths, catering to different types of e-commerce ventures. Now, armed with this comprehensive comparison, you’re ready to make an informed decision. Are you ready to take the leap into e-commerce success? Avail our ecommerce development services and create a scalable online store today!

FAQs

Which One Is Good For Large e-Commerce Website?

BigCommerce is often the preferred choice for large e-commerce websites. Its ability to handle high volumes, advanced SEO capabilities, and extensive built-in features without needing numerous plugins make it ideal for scaling businesses.

Which One Is Better for Small e-Commerce?

WooCommerce is better for small e-commerce businesses due to its flexibility, lower cost of entry, and the vast customizability it offers. Being a WordPress plugin, it’s particularly beneficial for those already familiar with WordPress.

What are other e-commerce solutions?

Other popular e-commerce solutions include Shopify, known for its user-friendliness and sleek designs; Magento, favored for its robust features and scalability; and Squarespace, ideal for those seeking integrated website and e-commerce functionalities with beautiful design templates.

Which One is Better for Payment Gateway?

Both WooCommerce and BigCommerce efficiently support multiple payment gateways. WooCommerce offers more flexibility and customization in payment options, making it a slightly better choice for businesses with specific payment processing needs.

5 HOT TIPS FOR YOU TO BOOST E-COMMERCE CONVERSION RATE USING CHATBOTS

Posted on by Pritesh Modi

Ecommerce chatbots are changing the world in the most easiest and efficient way. Whether you know it or not, unknowingly, you probably would’ve exchanged texts with the bot.

Well, we all have.

We are living in an era where you’ll find chatbots everywhere. Chatbots have become the most common feature in eCommerce, Healthcare, Media & Entertainment, SaaS Websites, Lead Generation, etc.

“Chatbots Represent A New Trend In How People Access Information, Make Decisions, And Communicate.- Christie Pits”

Customer service, payments, promotions, technical support, logistics, and market research are all part of the intricate network of operations that take place behind the scenes of every popular online shopping site.

Now, for generating sales and enhancing customer service, chatbots will almost probably be an element of every successful e-commerce business. According to Insider Intelligence, by 2024, consumer retail usage of chatbots will reach $142 from just $2.8 million in 2019. 

Chatbots are automated bots communicating with clients via a chat interface and providing a comparable experience to conversing with an actual customer service representative. Now that every website has a chatbot, make sure that you make proper use of it because chatbot conversation is important and somehow it will affect your chatbot customer service. A chatbot is used for a variety of applications, but customer service is the most popular. But it’s important to note that not all online chatbots are the same. In general, there are two different types: rule-based bots and machine learning bots. Also, there are many benefits of chatbots in eCommerce that will astonish your very core.

But, first things first! You should understand the conversion rate and how you’ll calculate it.

 

  1. How do you calculate the conversion rate for an eCommerce website?
  2. Chatbot solutions to improve eCommerce conversion rate.

2.1 Collect leads with a friendly talk 

2.2 Place FAQ in a quick and effective way 

2.3 Add a welcome message to greet everyone 

2.4 Pop some special offer to returning customers 

2.5 Save abandoned carts and engaging customers 

  1. Why is it necessary to use a chatbot? 
  2. A creative Chatbot for better understanding 
  3. Wrapping Up!

Let’s Get Start

I Want to…

Request a Quote

Choose if you own a business.

OR

I Want to…

Improve Conversion Rate

Choose if you have a startup Idea

How do you calculate the conversion rate for an eCommerce website?

You can either send a short customer satisfaction metric survey or compute the conversion rate in the following way to see if a firm is doing well:

The formula for Conversion Rates

You’re successfully recruiting and converting leads into paying clients if your conversion rate is high.

On the other hand, a poor conversion rate means many individuals visit the website but do not complete the desired actions. What happens after that?

After that, you must seek a remedy.

Where are customers getting stuck, and how are they interacting with your website?

Once you find your benchmarks, use this formula to compare or mean measure success.

The Formula for conversion rate

However, it is essential to know your current conversion issues and understand the basics before knowing what you should test.

5 Chatbot solutions to improve eCommerce conversion rate.

If you’re struggling with inadequate lead generation and care about numbers, you need to try and engage customers more. 

You should roll onto the 5 Chatbot solutions we prepared for you.

#1 Collect leads with a friendly talk 

The mere act of visiting a landing page does not imply a high conversion rate. A potential buyer can call a company’s website multiple times per day and leave no trace as if they never existed. As a result, while website traffic implies a significant number of entries, it does not mean further benefits.

Even if you employ lead-generating forms to keep visitors from leaving, there’s a slim likelihood they’ll use them.

Promotional codes may be appealing to some, but they are utterly useless for others. What is the reason for this?

Because opt-in forms are filthily led with multiple options and a long sign-up procedure, let’s not kid ourselves; people have neither time nor inclination to wade through them.

The eCommerce Chatbot example uses a conversation-like filled form to collect leads in a significantly more natural and engaging way than typical static forms.

Visitors are not bombarded with lengthy requests but relatively brief messages, including only the bare minimum of material. Because chatbots are available 24 hours a day, they can collect leads at any time of day or night. As a result, your customer care department will be able to contact them the next day and follow up on their inquiry.

 

#2 Place FAQ in a quick and effective way

Did you know that a typical page visit takes between 10 and 20 seconds?

Why are you doing this so quickly?

It’s frequently due to a website’s poor design, which isn’t changed to assist users in finding what they came for. Because the functionality of a landing page is such an essential part of the process to increase brand awareness, it’s necessary to think about how easy it is to get information.

Answering the same old dull inquiries about prices, shipment, and return policy may bore any customer care professional to death, but deploying conversational bots to a website and letting them perform the work is more cost-effective and user-friendly.

Chatbots will either wait patiently for visitors to ask their questions or reach out to customers first and answer the most frequently requested questions. The visitors’ only task will be to click on one of the buttons providing a theme that interests them.

#3 Add a welcome message to greet visitors 

When people visit the websites of streetwear businesses such as H&M or Zara, they may receive the unavoidable impression that both websites are identical — the appearance, price, and products are all so similar! So, how can they set themselves apart from the competition?

As the name implies, a welcome message is given to new visitors to a website to greet them. It frequently contains sentences like:

 

 

 

Hello there! It’s great to see you.

Hey there, pal!

[Company Name] would like to extend a warm welcome to you.

Hello there, [name].

Hi [name], it’s nice to see you back.

 

Welcome notes are a terrific way to start a conversation, make a positive first impression, and advance a relationship. You bring a human touch to the interaction by presenting the company to the visitor and instant assistance.

Additionally, chatbot platforms allow you to customize the welcome message, which means you may hand-pick the text, establish a time delay, and modify the language to the target audience’s place of residence.

#4 Pop some special offers to returning customers 

Visitors to your website for the first time are unlikely to purchase your product or use your service. Most likely, they’ll just look around 45%, compare prices with competitors 25%, or browse for store data 10%, and then return to the store of their choosing once they’ve made up their minds.

So here’s the question: Will they come back to your store? And if they do, how far are you willing to go to keep them?

Consider the following scenario. This is where you take the total benefit of chatbot in eCommerce.

A visitor comes to your Shopify site, for example, to purchase an H&M Black Leather Jacket. However, after comparing costs with competitors, she abandons the transaction and exits the page. Then she hears a kind voice…

Ding, Dong!

It’s a Shopify chatbot asking if she needs any assistance. If she does, it’s a terrific chance to give her something unique and entice her to repurchase it at a discount.

You can use the “manage returning visitors” option to provide customized recommendations when you’ve established a relationship with clients. For that, a person should have Best Shopify Website Development to make the site efficient so that it does not lose returning customers.

So, this is how we improve our chatbot customer service and earn genuine chatbot conversations.

#5 Save abandoned carts and engaging customers 

Cart abandonment is one of the main reasons why so many E-commerce stores have a low conversion rate. Thus, the cart abandonment rate is as high as 75% on average, and the most common causes for consumers not checking out are (according to Statista). 

Products put in shopping baskets are an incredible incentive for customers to return to the E-commerce store’s website. Thus items “saved for later” appear to be harmless. On the other hand, people rapidly forget about the things purchased on the spur of the moment, resulting in an annual company loss of 2 to 4 trillion dollars.

So, what would happen if customers were reminded of a missed transaction by chatbots?

First, they’ll be more willing to review the things they’ve chosen, reconsider their choices, and finally decide whether they’re still interested in the goods.

Even if you don’t persuade people to buy, at the very least, you’ll get some feedback, which will assist you to lower the cart abandonment rate.

Why is it necessary to use a chatbot?

For organizations that wish to pay clients and make more sales, the conversion rate is critical. However, there are always things to think about before doing so. Thus, chatbots on a website could be beneficial.

They’ll assist businesses in generating qualified leads, keeping a consistent flow of new customers, and moving them through the sales funnel. Conversational bots include all of the desired qualities, so you don’t have to play hide and seek to figure out which way is best for your brand.

There are a lot of options with only one chatbot.

And, make sure that you use the best eCommerce chatbots because the quality matters.

A creative Chatbot for better understanding

Expert Magento developer at LogicRays Technologies crafted an astonishing Magento based Facebook chatbot where the bot works on your Facebook page. Moreover, this is the best eCommerce chatbot example to understand this in a better way. 

This chatbot connects with Google Dialogflow with ngrok server. Thus, the data dynamically comes from the Magento database, where its setup is divided into parts like Webhook setup, Dialogflow Agent creation, Set fulfillments URL, and running the bot. Here are some of the screenshots of the bot that Expert Magento developers of LogicRays technologies crafted. 

Here, have a look at some of the screenshots of the eCommerce chatbot example: 

 

eCommerce Chatbots

 

 

eCommerce Chatbots

 

 

 

 

eCommerce Chatbots

 

 

eCommerce Chatbots

Wrapping Up!

When creativity is combined with simplicity in chatbots, your website will lead to conversion rates. Conversion rate is critical for any company that wants to acquire paying customers and increase sales consistently. It’s crucial to organize chatbots on websites. After that, Chatbot marketing can assist your company in generating real chatbot conversations for better chatbot customer service, Moving customers through the sales pipeline, and maintaining a steady supply of potential customers.

There’s no need to play hide and seek to figure out which strategy is best for your business. Because conversational chatbots will always combine all of these features, this is the case.

After this, you may see the benefit of chatbot in eCommerce and how it can help you boost your conversation rate with speed.

Your company may just have one chatbot, but it has a lot of options.

Also, if you have a Magento website and you’re looking forward to boosting your new business, you should check our article on “how to boost conversions in your business with the help of Magento?”. It will be beneficial for you. 

Conversions are everything in business and the only thing that matters. Make your chatbot powerful by keeping these steps in mind and see the numbers increasing gradually.

 

Speed Up Magento 2 Store in 10 Steps

Posted on by Mitesh Prajapati

With the rapid change in the evolution of technologies, online shopping has become a preferred medium for every buyer. Today, our market is filled with some of the Best Ecommerce CMSs , such as Magento, WooCommerce, Shopify, Opencart, BigCommerce, etc. However, Magento 2 is considered as one of the most extensively used eCommerce platforms in the world. Every new ecommerce store and startups opt for Magento 2 as their base platform. Did you know, 65% of B2B organizations have an e-commerce site to launch at the end of one year and Magento occupies the share of 1.4% of CMS in the market in 2020. 

The way that Magento 2 is structured is quite mesmerizing in its own way, because it saves cost and time it takes to develop an ecommerce store. Although, it does have the knock-on effects of slow speed and increased loading time if Magento 2 store is not setup correctly. Almost every eCommerce owner dilutes each sinew to reduce page loading time. Although, ensuring stable and constant website performance remains the most challenging task in Magento 2 website. 

Here, we are going to share the main reasons that make your Magento 2 slow, and how you can speed up your Magento 2 Store. 

But for that, you need to understand “What is Magento 2?” and “Why is your Magento 2 store responding slow?”. 

Scroll Down!!

So, What is Magento? 

“Magento is an open source ecommerce CMS platform.” 

Let’s break it down! 

  • Open source is a software where original code is released under a license, it is made freely available where it can be altered, enhanced, and modified according to developers’ needs.
  • Ecommerce is a software that allows business transactions to be conducted electronically. It is an application used to sell services and products online. 
  • CMS stands for Content Management System, It’s an application that is being used to handle all content related to products and services in one central location. 

Thus, Magento is an Open Source Ecommerce Content Management System. 

Why is Magento 2 so slow? 

By default, Magento 2 speed is not slow, the default store is pretty smooth and robust. High loading time in Magento 2 store causes lack of knowledge in optimizing the website and the misconduct. If the basic requirements such as usage of inappropriate third extensions, not enabling the right plugins, disabled full page cache, etc. can cause slowing of speed in your Magento 2 store. Thus, Magento is not slow but when you see the increase in loading speed of your store, that’s the time when you should start optimizing your site to reduce the loading speed and make your store more astonishing and smooth to use. 

Any site depends on, if the delay time to start the page is more than expected, you can lose a bunch of potential customers due to slow speed. 

So, how will you speed up the Magento site of your own? 

Here, we present to you some of the most useful ways that will help you revamp your Magento site performance to its best. 

Ways to speed up Magento 2 store

#1 Choose a Local Web Server 

Magento is quite a powerful store, thus hosting your Magento store on a dedicated server is required instead of shared hosting for Magento. 

While building servers, the default settings to host the server is usually in the US. Having a server so far away is going to result in an increased delay on your server, because the information has to bounce forwards and backward overseas. Thus, if you are based in a different country, you should use the server of your country itself. 

If you don’t have the server available in your country, get one that is closest to you or you can turn to a different provider. 

Using a server of your own country can speed up the Magento 2 store performance. Thus, your website visitors won’t have to wait for your site to wait for more. 

#2 Enable All Magento Caches 

There are various practices that need to be performed to speed up Magento site including cache. 

 

Here is the step-by-step guide that will help you enable every single Magento store cache in order to improve the Magento 2 loading speed. 

How will you enable all Magento 2 Cache?

Follow the trail of steps:

Step 1: Head to

System -> Cache Management 

Step 2: Here, You will have to tap on “select all” cache types in order to enable all. 

Cache Management

Step 3: Tap on drop down and select “Enable”.

Cache Management

Step 4: And Hit “Submit”. 

Cache Management

When all cache types are enabled, you’ll start to notice that pages you visit will be cached into the system. So, the second time you visit, the page will load faster. 

Note: Apply for both front end and back end. 

#3 Enable Flat Catalog Category and Product

Enabling flat category and product is a form of database caching, which will result in faster loading of information on the front end of your Magento 2 website. It gets almost all necessary attributes from various tables into your store database, and merges them into one easily accessible file. Here, you can choose which attributes will get merged into your flat catalog by adjusting your categories and products. 

To Enable flat category and product follow these steps: 

Step 1: Head to

Store-> Configuration

Step 2: In “Configuration” section, open Catalog and again open the Catalog option inside it. 

Configuration

Step 3: Open “Storefront” option in Catalog section

Catalog

Step 4: In Storefront, scroll down to “Use Flat Catalog Category” & “Use Flat Catalog Product”. If it is not enabled, then turn them to “Yes” in both categories. 

Catalog

Step 5: Once both catalog category and product is in enable mode. Go to “Store” again and tap on “Product”.

Step 6: Once you open the “Product” category, you’ll have to select one attribute. Here, we choose the “Color” attribute. 

Attribute Code

Step 7: In the “Attribute information” section, open “Storefront properties”. 

Attribute Information

Step 8: In “Storefront Properties”, Scroll to “Used in Product Listing” and enable it. 

Color

#4 Disable JavaScript Bundling 

Purpose of the setting is to optimize Magento 2 site speed by bundling groups of JavaScript files together, this will limit the number of requests that a web browser has to make to the server.

However, micromanaging what files are bundles can be quite difficult. This can result in a buggy experience on the front end and all the JavaScript files can result in being larger than they need to be. 

Remember to keep your JavaScript Enable.

Step 1: Head to 

Store-> Configuration

Step 2: In the Configuration section, scroll down to the “Advanced” tab on the left panel, and in that, open “Developer” section.

Configuration

Step 3: In the Developer section, open “JavaScript Settings” and go to “Enable JavaScript Bundling” option. You have to keep it disabled the entire time. 

Configuration Advance

#5 Keep up with Magneto Updates

Things like old-bugs and optimization opportunities gets in highlight with the release of more patches of updates. With the release of more patches, For that you will have to keep your Magento website functionality updated. Want to know how to check it?

Step 1: Head to 

System-> Web Setup Wizard

Step 2: In Web Setup Wizard, Update your Magento store by tapping on “System Upgrade”. 

Web Setup Wizard

#6 Keep 3rd Party Extensions Updated

Not updating 3rd party Magento 2 extensions can cause many problems with your Magento 2 website functionality. Thus, keeping it updated can help you enhance your Magento 2 site speed. 

To update 3rd party extensions in your Magento 2 store, follow these steps:

Step 1: Head to 

System -> Web Setup Wizard

Step 2: Select “Extension Management”.

Setup Wizard

Step 3: Action -> Update

#7 Remove Unused Magento 2 Extension 

With the time, your website will grow, and then the time will come when you’ll realise that some of the extensions are not the best-fit where some of them will forfeit their functionality. That is the time when you have to remove those unused Magento 2 Extension.

Step 1: Head to, 

System -> Web Setup Wizard 

Step 2: In Web Setup Wizard, tap on “Module Manager” 

Setup Wizard

Step 3: Go to the Module Manager and there you’ll see each and every module of Magento. With every module, there is an Action button from where you can disable the module that is not important for you. 

Module Manager

#8 Schedule Indexing

There are good amount of chances that your indexes modes will be set to update on save. This will work best if you have a few hundred products on your website, but if you have a few thousand products, then you might find your Magento store a little sluggish after you make changes to your categories and products. 


In your Magento 2 store, it is much more efficient to change the modes to update by schedule. By this, you can schedule indexing to take place on various intervals during the day, which also helps reduce bottlenecking. The only downside you’ll face will be; until the index takes place ,your changes will now display on the front end until the index has taken place. 

Now, how to schedule indexing? 

Follow these steps:

Step 1: Head to 

System-> Index Management

Step 2: Select the indexes and select “Update by Schedule” 

Index Management

Moreover, It is not necessary to update by schedule but, If you do decide to change this to update by schedule, then you can amend this schedule by:

Step 3: Head to 

Stores-> Configuration 

Step 4: In Configuration section, open Advanced tab on left panel, and in that open “System” option. 

Configuration System

Step 5: As you selected “Update by schedule” in Index Management. You’ll be able to see the accessible option to change the time and schedule index according to your time. 

Configuration for group index

 #9 Disable All Debug Logs

Sometimes you can find debug logs as a very heavy resource on your Magento 2 store. These types are just vlogs, that tend to write large files to your system that aren’t necessary. Your final results may differ between seeing no difference to seeing a little difference in store optimization.

Debugs logs are normally off by default, it’s always worth checking to check your setup from time to time. 

To check your setup go to: 

Step 1: Head to

Store-> Configuration

Step 2: Open “Advanced” in the left tab,in that, open “Developer”.

Configuration

Step 3: Set “No” in log to file. If not then make sure to select “No”.

Configuration

#10 Merge JS And CSS File 

Unmerged Javascript and CSS are one of the main reasons that causes high loading time in your Magento 2 eCommerce store. Here, Eliminate redundant or unnecessary data with this process. And after merging these files, it cannot be modified.

Reduction in the number of requests to the server due to merging of JavaScript and CSS will ultimately give better results in loading time of the store. 

Follow these steps to Merge JavaScript and CSS files:

Step 1: Head to 

Store-> Settings-> Configuration

Step 2: On left panel, expand the “Advanced” tab, in that select “Developer” option 

Step 3: Expand CSS Settings, now in “Merge CSS File” set “Yes”

Configuration

Step 4: In the Developer section, open “JavaScript Settings”. In that, set the “Yes” in “Merge JavaScript Files”.

Configuration

Step 5: Save Configuration!

Takeaway

Magento 2 is very vast, there are numerous ways to speed up your Magento 2 site. Here, the choice is yours! Choose the ways that are most suitable for your Magento 2 site. All you need to remember is: Faster and nicely optimized your personal site development environment is, faster your eCommerce Magento store will be in competition. 

The above mentioned tips will help you increase Magento 2 site speed. Well, it is true that a well optimized Magento eCommerce store provides a faster and overwhelming browsing experience to its users. Therefore, with these tips, experience the best engagement rate and conversion rate. 

For more tips, check out our article on Magento Speed Optimization. Also, check out some of the most astonishing eCommerce trends in 2021. All you need is to go with the trend and make your website powerful as much as you can. 

Ciao!

Why your eCommerce website fails in conversion? Top ways to get success.

Posted on by Mitesh Prajapati

What influences buyers to make a purchase?

At first, it’s their needs. But what makes their purchasing decision concrete, repetitively strong towards a certain store and brand?

Since the buying journey is a two-way process, a purchaser is directly influenced by the seller. It could be a brick and mortar store, an online eCommerce store or even a business to business partnership for certain services.

Here the seller is an eCommerce business in the case of eCommerce stores/websites.

And it hits hard when your brand new eCommerce website fails to convert visitors into buyers. It becomes essential to understand pain points behind this.

This blog post intends to get you through the eCommerce websites journey. To make you aware of the possible reasons for failure behind this failure to reach to customers’ understanding and fail to convince them for a purchasing decision.

Check out the quick reasons why your eCommerce website is failing to deliver more conversions? And what stops visitors from becoming loyal customers and how to convert these pain points into success.

Adding More Clarity

Having a clear indication of what your website has to offer has better conversions. The same goes for putting clear calls to actions. Your customers/visitors always have a sense of urgency to locate products and fulfil an action. For example, consider a brick and mortar store selling clothes of various brands. The customers visiting the store are more likely to locate their choices first rather than looking into what store’s interested to sell more.

The same thing happens with online stores. Have clarity in displaying items, directing proper calls to actions helps customers strengthen their purchasing decisions and make stronger choices towards certain brands and stores.

Additionally, proper placement of CTAs increases the visibility of expression. Selling a product is always connected to understand the customer journey. You need to plan the path that the visitors navigate through your online store.

Using certain design elements, colour contrasts and readable texts can form the proper call to action buttons. Also, sometimes hitting the regional aspects to the text could also help influence the buyers.

Here’s the process, how you’d influence your website visitors in the first step:

  • Put more clarity in what you sell (Proper navigation of products and pages, ease of language, identification through design elements)
  • Proper placement of CTAs (more readable call to action buttons makes more sense to visitors, they shouldn’t find it troublesome to buy the product. Keep it short, quick and readable)
  • Use appropriate colour, texture and expressing genuineness

Loading Speed

Here’s what you need to do to make your visitors feel greeted.

Visitors coming to your website are either redirected from the search engine results or they directly typed your eCommerce domain name into the search engine. They would want to be served quickly and well with the content, information on products or list of available products.

This is where your website’s loading speed matters.

You have to be technically correct in this aspect. It includes the selection of eCommerce platforms, optimization of design elements, dead code elimination are necessary factors to look into when it comes to optimizing website speed.

Users are most concerned about what they are looking for and the intention for what they visit online stores. It has to be quick and seamless user experience.

There are plenty of optimization plugins and coding best practices that help you give the best user experience.

Products Grouping & Website Identity

Creating a website’s identity is important for eCommerce merchants. It depicts in the minds of the users and reflects in their buying decisions. It’s like how you see different brands’ images when you recall them. To create a website’s identity, the colour contrast, website components, certain photography and layout are the basic building blocks.

But before you decide on these design elements, decide the business identity you want to reflect through the layout or website look. For example, online grocery stores should express trustworthiness in the quality of food products, and online stores for certain services should express authenticity through their business testimonials.

Products grouping refers to human psychology. People want to scroll down the products fast until they find the ones they are looking to buy. You can categorize the products by specific brands, categories, product colours, or similar features should be grouped in a manner that users find it easy to check out more products.

eCommerce websites with better filtering options and product proximity are more likely to attract the customers to leverage their desire for viewing the products. These are the fundamentals of any eCommerce website. Better products grouping means better engagement rates, and so does the conversions.

One-Click Checkout

Make your customers shopping experience as simple as possible. Complex checkout processes often make the buying experience annoying and stressful. Simple and one-click checkouts make the buying process simple and optimized. Traditional eCommerce websites consider putting an add to cart process before the final buying option. However, with the modern eCommerce Services, you can directly put the single checkout and shorten the process.

Design eCommerce web design layouts with simple and one click away check out options.

Offer flexibility in payment gateways to reduce more cart abandonment ratio.