eCommerce trends in 2021- The future is here!

If you are planning to jump-start your brand new eCommerce business, you must make sure to go through upcoming trends of 2021. In most cases, where Magento is the preferred eCommerce platform to expand their business and scale website’s functionalities. Whether you are planning to hire expert Magento developers or are expanding your tech team, the latest advancement in the Magento features and overall eCommerce trends is must to know. These eCommerce trends should involve how currently the customers want your services to serve them, what is the best way to attract new customers? And what are the best ways where customers feel easier to interact with online shopping? This should include the website’s functionalities, new features, plugins and advanced integrations to design ideas. And since we are already in the fall season, let’s not forget to end this year with some amazing eCommerce trends that make your website worth visiting and bringing thousands of conversions every day!

1. More Personalization

Personalization leads to more customer-centric digital products. Be it an eCommerce mobile application, web apps or social media feeds. Customers love to be greeted with a personal and more customized touch. And since eCommerce platforms like Magento have a lot more to offer in this regard, several eCommerce stores have used its high-responsive functionalities for their web and mobile apps. It includes displaying personalized content to customers, sending push notifications, custom emails based on the shopping history and more. In future, Magento might consider adding up features that lead to personalized product pages.

2. Artificial Intelligence

Artificial Intelligence is influencing most verticals of businesses. As 2021 approaches, online businesses have become smart when it comes to knowing the customer insights, priorities and expectations. With the help of AI, eCommerce merchants have started to understand customers in advance and made the necessary changes to the delivery process. We can see online portals like Amazon have already started delivering the next day. Artificial intelligence is in implementation through various business analytics tools, advanced eCommerce frameworks and data analytics platforms. Online portals have already started to use automated chatbots whose communication with customers plays a vital role in customer engagement.

3. Material Design with Magento

Material design, one of the essential designing languages released by Google to enhance user experience. It uses specific animations and layout based patterns that makes website design look brilliantly elegant. While we see most online businesses, especially the fashion industry are using elegant website templates and gain better customer engagement. Main features of Material design includes:

• Layouts based grid design pattern
• Design effects
• Reactive transitions
• Padding & Animations

Ask your Magento development company to design a sleek and clean look with Magento’s material design feature. It enhances the visual appealing of your store, increases the product visibility and significantly decreased bounce rate definitely helps in rank your website organically up.

4. Frequent Online Shopping

Just after the pandemic hit, surveys for online shopping have been conducted. According to Global web index, nearly 49 percent of people would buy online after the outbreak is over. And this hints that retail businesses need to focus more on faster deliveries, easy checkouts, automate promotions and take help of augmented reality to create real-time experiences. Websites with faster checkout and easy accessibility are more likely to get customer responses and engagement. They also get mouth to mouth publicity due to quick response times. Since retail shopping is everyday’s business, merchants need to optimize and upgrade website performance on a daily basis. They can integrate augmented reality based solutions in the web or mobile apps to bring shopping experiences to life. With the use of AR, customers can see products laid on a surface, experience how the product will look once purchased, they can also feel the product texture and shape using the 3D models used. Retail merchants, with the help of artificial intelligence can predict the future purchases based on customer interest and buying history. It helps in automating the promotions and personalizing marketing campaigns. It also helps in precalcuting the shipping costs, using the local vendors and scheduling the deliveries.

5. Voice Commerce

According to voicebot, nearly 75 percent of US households will have smart speakers by 2025. eCommerce merchants will need to optimize their websites for the voice search. People are increasingly relying on voice assistants like Amazon Echo with Alexa, Apple’s Siri and Google home. Online shopping websites are indeed a relief for people and this voice search is adding a plus to it. Also, these voice assistants are optimized for regional languages. So users are preferably becoming used to it. Voice search is used to search products, ask questions about estimated delivery, product brand names and more related to customer’s basic queries. Get your eCommerce website ready for voice search. You can do it by optimizing your top level content funnel. Including the basic and direct answers that your customers are mostly looking for. It increases your content visibility in Google’s SERPs and so do the website traffic.

• Optimize your content for voice searches
• Analyze the keywords for voice search
• Integrate skills on Alexa and Google voice assistant devices
• Optimize product descriptions for voice commands

Conclusion

Hope 2021 brings more innovative trends to the table and we all get ready for that. Technology’s doing its work of upgrading and preparing itself for tough situations, making our lives easier. What do you think is the new trend for 2021? Are we going to switch to online shopping forever? Is eCommerce websites going to transform themselves to a new level? Share your thoughts in the comment section. Also, drop in your doubts about your eCommerce project, we’d love to connect with you over Twitter or you can also drop in a line on enquiry@logicrays.com.