Author: Mitesh Prajapati

Mitesh Prajapati is Co-founder of LogicRays Technologies; he is known for connecting people to power by serving his unique abilities in various technologies to help businesses grow to the next level. Running a leading Web & App development company is not the only thing he is best at; with this, he’s been serving his expertise in Mobile App Development since more than 5 years now. He covers main areas like Android, iOS, React Native, and Flutter, to all the businesses that need growth by offering the best to their clients.

Speed Up Magento 2 Store in 10 Steps

Posted on March 2, 2021May 6, 2024 by Mitesh Prajapati

With the rapid change in the evolution of technologies, online shopping has become a preferred medium for every buyer. Today, our market is filled with some of the Best Ecommerce CMSs , such as Magento, WooCommerce, Shopify, Opencart, BigCommerce, etc. However, Magento 2 is considered as one of the most extensively used eCommerce platforms in the world. Every new ecommerce store and startups opt for Magento 2 as their base platform. Did you know, 65% of B2B organizations have an e-commerce site to launch at the end of one year and Magento occupies the share of 1.4% of CMS in the market in 2020.

The way that Magento 2 is structured is quite mesmerizing in its own way, because it saves cost and time it takes to develop an ecommerce store. Although, it does have the knock-on effects of slow speed and increased loading time if Magento 2 store is not setup correctly. Almost every eCommerce owner dilutes each sinew to reduce page loading time. Although, ensuring stable and constant website performance remains the most challenging task in Magento 2 website.

Here, we are going to share the main reasons that make your Magento 2 slow, and how you can speed up your Magento 2 Store.

But for that, you need to understand “What is Magento 2?” and “Why is your Magento 2 store responding slow?”.

Scroll Down!!

So, What is Magento?

“Magento is an open source ecommerce CMS platform.”

Let’s break it down!

Open source is a software where original code is released under a license, it is made freely available where it can be altered, enhanced, and modified according to developers’ needs.
Ecommerce is a software that allows business transactions to be conducted electronically. It is an application used to sell services and products online.
CMS stands for Content Management System, It’s an application that is being used to handle all content related to products and services in one central location.

Thus, Magento is an Open Source Ecommerce Content Management System.

Why is Magento 2 so slow?

By default, Magento 2 speed is not slow, the default store is pretty smooth and robust. High loading time in Magento 2 store causes lack of knowledge in optimizing the website and the misconduct. If the basic requirements such as usage of inappropriate third extensions, not enabling the right plugins, disabled full page cache, etc. can cause slowing of speed in your Magento 2 store. Thus, Magento is not slow but when you see the increase in loading speed of your store, that’s the time when you should start optimizing your site to reduce the loading speed and make your store more astonishing and smooth to use.

Any site depends on, if the delay time to start the page is more than expected, you can lose a bunch of potential customers due to slow speed.

So, how will you speed up the Magento site of your own?

Here, we present to you some of the most useful ways that will help you revamp your Magento site performance to its best.

Ways to speed up Magento 2 store

#1 Choose a Local Web Server

Magento is quite a powerful store, thus hosting your Magento store on a dedicated server is required instead of shared hosting for Magento.

While building servers, the default settings to host the server is usually in the US. Having a server so far away is going to result in an increased delay on your server, because the information has to bounce forwards and backward overseas. Thus, if you are based in a different country, you should use the server of your country itself.

If you don’t have the server available in your country, get one that is closest to you or you can turn to a different provider.

Using a server of your own country can speed up the Magento 2 store performance. Thus, your website visitors won’t have to wait for your site to wait for more.

#2 Enable All Magento Caches

There are various practices that need to be performed to speed up Magento site including cache.

Here is the step-by-step guide that will help you enable every single Magento store cache in order to improve the Magento 2 loading speed.

How will you enable all Magento 2 Cache?

Follow the trail of steps:

Step 1: Head to

System -> Cache Management

Step 2: Here, You will have to tap on “select all” cache types in order to enable all.

Step 3: Tap on drop down and select “Enable”.

Step 4: And Hit “Submit”.

When all cache types are enabled, you’ll start to notice that pages you visit will be cached into the system. So, the second time you visit, the page will load faster.

Note: Apply for both front end and back end.

#3 Enable Flat Catalog Category and Product

Enabling flat category and product is a form of database caching, which will result in faster loading of information on the front end of your Magento 2 website. It gets almost all necessary attributes from various tables into your store database, and merges them into one easily accessible file. Here, you can choose which attributes will get merged into your flat catalog by adjusting your categories and products.

To Enable flat category and product follow these steps:

Step 1: Head to

Store-> Configuration

Step 2: In “Configuration” section, open Catalog and again open the Catalog option inside it.

Step 3: Open “Storefront” option in Catalog section

Step 4: In Storefront, scroll down to “Use Flat Catalog Category” & “Use Flat Catalog Product”. If it is not enabled, then turn them to “Yes” in both categories.

Step 5: Once both catalog category and product is in enable mode. Go to “Store” again and tap on “Product”.

Step 6: Once you open the “Product” category, you’ll have to select one attribute. Here, we choose the “Color” attribute.

Step 7: In the “Attribute information” section, open “Storefront properties”.

Step 8: In “Storefront Properties”, Scroll to “Used in Product Listing” and enable it.

#4 Disable JavaScript Bundling

Purpose of the setting is to optimize Magento 2 site speed by bundling groups of JavaScript files together, this will limit the number of requests that a web browser has to make to the server.

However, micromanaging what files are bundles can be quite difficult. This can result in a buggy experience on the front end and all the JavaScript files can result in being larger than they need to be.

Remember to keep your JavaScript Enable.

Step 1: Head to

Store-> Configuration

Step 2: In the Configuration section, scroll down to the “Advanced” tab on the left panel, and in that, open “Developer” section.

Step 3: In the Developer section, open “JavaScript Settings” and go to “Enable JavaScript Bundling” option. You have to keep it disabled the entire time.

#5 Keep up with Magneto Updates

Things like old-bugs and optimization opportunities gets in highlight with the release of more patches of updates. With the release of more patches, For that you will have to keep your Magento website functionality updated. Want to know how to check it?

Step 1: Head to

System-> Web Setup Wizard

Step 2: In Web Setup Wizard, Update your Magento store by tapping on “System Upgrade”.

#6 Keep 3rd Party Extensions Updated

Not updating 3rd party Magento 2 extensions can cause many problems with your Magento 2 website functionality. Thus, keeping it updated can help you enhance your Magento 2 site speed.

To update 3rd party extensions in your Magento 2 store, follow these steps:

Step 1: Head to

System -> Web Setup Wizard

Step 2: Select “Extension Management”.

Step 3: Action -> Update

#7 Remove Unused Magento 2 Extension

With the time, your website will grow, and then the time will come when you’ll realise that some of the extensions are not the best-fit where some of them will forfeit their functionality. That is the time when you have to remove those unused Magento 2 Extension.

Step 1: Head to,

System -> Web Setup Wizard

Step 2: In Web Setup Wizard, tap on “Module Manager”

Step 3: Go to the Module Manager and there you’ll see each and every module of Magento. With every module, there is an Action button from where you can disable the module that is not important for you.

#8 Schedule Indexing

There are good amount of chances that your indexes modes will be set to update on save. This will work best if you have a few hundred products on your website, but if you have a few thousand products, then you might find your Magento store a little sluggish after you make changes to your categories and products.

In your Magento 2 store, it is much more efficient to change the modes to update by schedule. By this, you can schedule indexing to take place on various intervals during the day, which also helps reduce bottlenecking. The only downside you’ll face will be; until the index takes place ,your changes will now display on the front end until the index has taken place.

Now, how to schedule indexing?

Follow these steps:

Step 1: Head to

System-> Index Management

Step 2: Select the indexes and select “Update by Schedule”

Moreover, It is not necessary to update by schedule but, If you do decide to change this to update by schedule, then you can amend this schedule by:

Step 3: Head to

Stores-> Configuration

Step 4: In Configuration section, open Advanced tab on left panel, and in that open “System” option.

Step 5: As you selected “Update by schedule” in Index Management. You’ll be able to see the accessible option to change the time and schedule index according to your time.

#9 Disable All Debug Logs

Sometimes you can find debug logs as a very heavy resource on your Magento 2 store. These types are just vlogs, that tend to write large files to your system that aren’t necessary. Your final results may differ between seeing no difference to seeing a little difference in store optimization.

Debugs logs are normally off by default, it’s always worth checking to check your setup from time to time.

To check your setup go to:

Step 1: Head to

Store-> Configuration

Step 2: Open “Advanced” in the left tab,in that, open “Developer”.

Step 3: Set “No” in log to file. If not then make sure to select “No”.

#10 Merge JS And CSS File

Unmerged Javascript and CSS are one of the main reasons that causes high loading time in your Magento 2 eCommerce store. Here, Eliminate redundant or unnecessary data with this process. And after merging these files, it cannot be modified.

Reduction in the number of requests to the server due to merging of JavaScript and CSS will ultimately give better results in loading time of the store.

Follow these steps to Merge JavaScript and CSS files:

Step 1: Head to

Store-> Settings-> Configuration

Step 2: On left panel, expand the “Advanced” tab, in that select “Developer” option

Step 3: Expand CSS Settings, now in “Merge CSS File” set “Yes”

Step 4: In the Developer section, open “JavaScript Settings”. In that, set the “Yes” in “Merge JavaScript Files”.

Step 5: Save Configuration!

Takeaway

Magento 2 is very vast, there are numerous ways to speed up your Magento 2 site. Here, the choice is yours! Choose the ways that are most suitable for your Magento 2 site. All you need to remember is: Faster and nicely optimized your personal site development environment is, faster your eCommerce Magento store will be in competition.

The above mentioned tips will help you increase Magento 2 site speed. Well, it is true that a well optimized Magento eCommerce store provides a faster and overwhelming browsing experience to its users. Therefore, with these tips, experience the best engagement rate and conversion rate.

For more tips, check out our article on Magento Speed Optimization. Also, check out some of the most astonishing eCommerce trends in 2021. All you need is to go with the trend and make your website powerful as much as you can.

Ciao!

Why is Python a Best fit for Big Data?

Posted on March 1, 2021January 12, 2024 by Mitesh Prajapati

“Python Language Is One Example. As We Noted Above. It Is Also Heavily Used For Mathematical And Scientific Papers. And Will Probably Dominate That Niche For Many Years Yet. – Eric S. Raymond”

Wherever you go, Python is everywhere!

So, Why is Python a best fit for Big Data?

Python is designed in a way that is easy to write and read. Not being a complex language, gives it the benefit of more usage. According to Stack Overflow Trend, Python is acknowledged as the fastest-growing programming language.

Today, Python is taking over the world in its best way. Python takes the Top spot for the fourth time as Most Popular Technologies in 2020. According to the responses of more than 60,000 developers around the world, Python is considered as the third “most loved” programming language.

Python is an interpreted, open-source, general-purpose, and object-oriented programming language. creating the world’s top applications such as Instagram, Google, Spotify, Uber, Pinterest, Reddit, etc.

Big data is the most precious commodity in this era. Someone said that “The Future of IT is Big Data”, well that is true, but how?

Let’s start with the basics of “What exactly Big Data is?”.

“Big Data is a huge cluster of data that is enormous in size and volume.”

The raw data comes with a large size and numerous complexity that no traditional tool can store, handle, and process it precisely. In short, Big data is data of large size.

Big size companies possess a huge bundle of data, where processing, and analyzing it can take a pretty much large amount of time, and the results may not be precise. Selecting a programming language for Big Data is a project-specific task, that depends on its goal. It doesn’t matter what projects, Python is best fit for Big Data.

But Why Python for Big Data?

When people started combining Python and Big Data, the scenario of the marketplace changed and now, Big Data is much more efficient and easy to understand, because Python has made it easy to use and understandable for every developer. Python is in enormous demand among all Big Data Companies right now.

Here, we will discuss why using python for Big Data is beneficial.

#1 Open- Source

Open source is software in which the original code is released under a license. This code can be altered, modified, and enhanced according to developers needs.

Python is an Open source programming language, thus, it supports multiple platforms. Python also supports environments like Linux, Windows, and MacOS.

Instead of wasting time in technical terms of language, the simple, clean, and readable syntax helps Big Data experts to focus on case managing Big data easily. This is one of the main reasons to opt for Python for Big Data.

#2 Simple and Minimal Coding

Minimal codes in Python programming make it extensively used, compared to other languages that are available for programming. Python is known for its execution in a few lines of code. Moreover, it automatically provides help to associate and identify various data types.

If you or someone has an idea, all you have to do is think and write 5-10 lines of code and there you go! Your program is ready to use.

This programming language follows an indentation-based nesting i.e. structure instead of braces to structure any program in it. This language can bear a heavy and complicated task in just a click of time. That data computes in commodity machines, clouds, desktop, and laptop.

In the beginning, python was considered a slow language compared to its equivalents like Scala and Java. Now, the scenario has taken a turn of 360 since then.

When Anaconda platform arrived in market, it came with a great speed to analyze the code. This is why Python for Big Data became the best option for everyone.

Your Python project works best when you Hire Python Developer who can add the essence and benefits of python in your business.

#3 Speed

Python is highly popular for its high speed to analyze the code and for software development. The precision of Python to analyze code is perfect, because of that Python is the most appropriate choice for Big Data. It supports prototyping ideas that help to make the code run faster.

While doing so, Python also maintains the transparency between the process and the code.

After Anaconda entered the market, the whole scenario of working on python language changed. It came with a speed that made everything in it useful. Python programming makes sure that the code is transparent and readable.

Such speed made python more powerful, and Big Data can use that speed to make the development faster.

#4 Libraries of Python for Big Data

Python offers a large set of standard libraries that includes corners like stings operations, internet protocols, operating system interface, and web service tool.

The standard library sets contain frequently used programming languages to make coding easier and smaller.

Python provides multiple useful libraries of your wish. This makes Python a famous programming language in the area of scientific computing.

Big data, as the word suggests, it involves a huge amount of data analysis and computation. These libraries make the work easier for Big Data Analytics.

Python offers numerous pre-tested analytics libraries. Big Data Analytics uses these libraries filled with packages, such as:

Data Analysis: Inspecting, cleaning, modeling, and transforming any size of data (Large or Small) to discover some useful information for predicting the future of business on the basis of current information.
Statistical Analysis: It is the process of collecting and analyzing the data, in order to analyze the trend and pattern.
Machine Learning: As the name suggests, ML is programming a computer in such a way that it learns everything from different kinds of data on its own. Machine Learning uses python libraries like Numpy, Scikit-learn, Theano, TensorFlow, Keras, Pandas, PyTorch, and Matplotlib.
Numerical Computing: Scientific computation is done by this. Scientific computing contains Scipy, Pandas, IPython, Natural language Toolkit, and Numeric python.
Data Visualization: It gives many insights that data alone cannot provide. When you visualize the information, you bring your mind into the landscape that you explore with your eyes, like an information map in front of your eyes. Visualization libraries contain Matplotlib, Plotly, Seaborn, ggplot, and Altair.

Library Features

#5 Compatibility of Python with Hadoop

Hadoop’s framework is made using Java programming language. Hadoop programs also use C++ and Python. It means that even if the data architects don’t know anything about java, they can use python as an option. When you compare Java with Python, it is much easier to use python because of its small codes and high speed.

Compared to other programming languages, Hadoop is more compatible with python. You can incorporate all the features into your business. For this, you will have to Hire Python Developer who is good with the skills.

About Pydoop Package

Pydoop package is an interface of python to hadoop that gives you authority to write MapReduce applications and interact with HDFS applications in python.

HDFS API let’s you write and read different information on directories, global file system properties without facing any problem.

Pydoop provides MapReduce API for solving tough and complex problems with minimal programming. This API implements advanced data science concepts like ‘Record Reader’ and ‘Counter’, which makes Python the best fit for Big Data.

#6 Data Processing Support

Python comes with an inbuilt feature of supporting data processing. Data processing for unconventional and unstructured data. uses this feature. This is the main reason why big data analytics companies choose python over every option.

#7 Scope of Python for Big Data

Python is an object-oriented language that supports high-level data structures. It allows users to simplify all data operations. Python manages some of the data structures i.e. lists, dictionaries, tuples, sets, etc. Other than this, Python also supports scientific computing operations such as data frames, matrix operations, etc.

These astonishing features of Python help to enhance the scope of language by enabling it to increase speed of data operations. This makes Python and Big Data the most charming and useful combination. That’s why python a best fit for Big Data.

Stack Overflow

Before We Apart

Now, You may have a clearer picture in front of you now about why Python is best fit for Big Data. To understand it more clearly, you will have to go deep into it and understand every single bit of it because Big Data is like a star in the universe, no matter how far you go, it will never reach its limit of learning.

“Data is a precious thing and will last longer than the systems themselves.”- Tim Berners-Lee

Big Data technology is spreading across the world, people are learning and advancing themselves every day. It can be a very flinty task, but knowing why Python a best fit for Big Data will for sure help you make your way through learning Big data using Python.

Why your eCommerce website fails in conversion? Top ways to get success.

Posted on December 15, 2020May 6, 2024 by Mitesh Prajapati

What influences buyers to make a purchase?

At first, it’s their needs. But what makes their purchasing decision concrete, repetitively strong towards a certain store and brand?

Since the buying journey is a two-way process, a purchaser is directly influenced by the seller. It could be a brick and mortar store, an online eCommerce store or even a business to business partnership for certain services.

Here the seller is an eCommerce business in the case of eCommerce stores/websites.

And it hits hard when your brand new eCommerce website fails to convert visitors into buyers. It becomes essential to understand pain points behind this.

This blog post intends to get you through the eCommerce websites journey. To make you aware of the possible reasons for failure behind this failure to reach to customers’ understanding and fail to convince them for a purchasing decision.

Check out the quick reasons why your eCommerce website is failing to deliver more conversions? And what stops visitors from becoming loyal customers and how to convert these pain points into success.

Adding More Clarity

Having a clear indication of what your website has to offer has better conversions. The same goes for putting clear calls to actions. Your customers/visitors always have a sense of urgency to locate products and fulfil an action. For example, consider a brick and mortar store selling clothes of various brands. The customers visiting the store are more likely to locate their choices first rather than looking into what store’s interested to sell more.

The same thing happens with online stores. Have clarity in displaying items, directing proper calls to actions helps customers strengthen their purchasing decisions and make stronger choices towards certain brands and stores.

Additionally, proper placement of CTAs increases the visibility of expression. Selling a product is always connected to understand the customer journey. You need to plan the path that the visitors navigate through your online store.

Using certain design elements, colour contrasts and readable texts can form the proper call to action buttons. Also, sometimes hitting the regional aspects to the text could also help influence the buyers.

Here’s the process, how you’d influence your website visitors in the first step:

Put more clarity in what you sell (Proper navigation of products and pages, ease of language, identification through design elements)
Proper placement of CTAs (more readable call to action buttons makes more sense to visitors, they shouldn’t find it troublesome to buy the product. Keep it short, quick and readable)
Use appropriate colour, texture and expressing genuineness

Loading Speed

Here’s what you need to do to make your visitors feel greeted.

Visitors coming to your website are either redirected from the search engine results or they directly typed your eCommerce domain name into the search engine. They would want to be served quickly and well with the content, information on products or list of available products.

This is where your website’s loading speed matters.

You have to be technically correct in this aspect. It includes the selection of eCommerce platforms, optimization of design elements, dead code elimination are necessary factors to look into when it comes to optimizing website speed.

Users are most concerned about what they are looking for and the intention for what they visit online stores. It has to be quick and seamless user experience.

There are plenty of optimization plugins and coding best practices that help you give the best user experience.

Products Grouping & Website Identity

Creating a website’s identity is important for eCommerce merchants. It depicts in the minds of the users and reflects in their buying decisions. It’s like how you see different brands’ images when you recall them. To create a website’s identity, the colour contrast, website components, certain photography and layout are the basic building blocks.

But before you decide on these design elements, decide the business identity you want to reflect through the layout or website look. For example, online grocery stores should express trustworthiness in the quality of food products, and online stores for certain services should express authenticity through their business testimonials.

Products grouping refers to human psychology. People want to scroll down the products fast until they find the ones they are looking to buy. You can categorize the products by specific brands, categories, product colours, or similar features should be grouped in a manner that users find it easy to check out more products.

eCommerce websites with better filtering options and product proximity are more likely to attract the customers to leverage their desire for viewing the products. These are the fundamentals of any eCommerce website. Better products grouping means better engagement rates, and so does the conversions.

One-Click Checkout

Make your customers shopping experience as simple as possible. Complex checkout processes often make the buying experience annoying and stressful. Simple and one-click checkouts make the buying process simple and optimized. Traditional eCommerce websites consider putting an add to cart process before the final buying option. However, with the modern eCommerce Services, you can directly put the single checkout and shorten the process.

Design eCommerce web design layouts with simple and one click away check out options.

Offer flexibility in payment gateways to reduce more cart abandonment ratio.

eCommerce trends in 2021- The future is here!

Posted on December 15, 2020September 11, 2024 by Mitesh Prajapati

If you are planning to jump-start your brand new eCommerce business, you must make sure to go through upcoming trends of 2021. In most cases, where Magento is the preferred eCommerce platform to expand their business and scale website’s functionalities. Whether you are planning to hire expert Magento developers or are expanding your tech team, the latest advancement in the Magento features and overall eCommerce trends is must to know. These eCommerce trends should involve how currently the customers want your services to serve them, what is the best way to attract new customers? And what are the best ways where customers feel easier to interact with online shopping? This should include the website’s functionalities, new features, plugins and advanced integrations to design ideas. And since we are already in the fall season, let’s not forget to end this year with some amazing eCommerce trends that make your website worth visiting and bringing thousands of conversions every day!

1. More Personalization

Personalization leads to more customer-centric digital products. Be it an eCommerce mobile application, web apps or social media feeds. Customers love to be greeted with a personal and more customized touch. And since eCommerce platforms like Magento have a lot more to offer in this regard, several eCommerce stores have used its high-responsive functionalities for their web and mobile apps. It includes displaying personalized content to customers, sending push notifications, custom emails based on the shopping history and more. In future, Magento might consider adding up features that lead to personalized product pages.

2. Artificial Intelligence

Artificial Intelligence is influencing most verticals of businesses. As 2021 approaches, online businesses have become smart when it comes to knowing the customer insights, priorities and expectations. With the help of AI, eCommerce merchants have started to understand customers in advance and made the necessary changes to the delivery process. We can see online portals like Amazon have already started delivering the next day. Artificial intelligence is in implementation through various business analytics tools, advanced eCommerce frameworks and data analytics platforms. Online portals have already started to use automated chatbots whose communication with customers plays a vital role in customer engagement.

3. Material Design with Magento

Material design, one of the essential designing languages released by Google to enhance user experience. It uses specific animations and layout based patterns that makes website design look brilliantly elegant. While we see most online businesses, especially the fashion industry are using elegant website templates and gain better customer engagement. Main features of Material design includes:

Layouts based grid design pattern
Design effects
Reactive transitions
Padding & Animations

Ask your Magento development company to design a sleek and clean look with Magento’s material design feature. It enhances the visual appealing of your store, increases the product visibility and significantly decreased bounce rate definitely helps in rank your website organically up.

4. Frequent Online Shopping

Just after the pandemic hit, surveys for online shopping have been conducted. According to Global web index, nearly 49 percent of people would buy online after the outbreak is over. And this hints that retail businesses need to focus more on faster deliveries, easy checkouts, automate promotions and take help of augmented reality to create real-time experiences. Websites with faster checkout and easy accessibility are more likely to get customer responses and engagement. They also get mouth to mouth publicity due to quick response times. Since retail shopping is everyday’s business, merchants need to optimize and upgrade website performance on a daily basis. They can integrate augmented reality based solutions in the web or mobile apps to bring shopping experiences to life. With the use of AR, customers can see products laid on a surface, experience how the product will look once purchased, they can also feel the product texture and shape using the 3D models used. Retail merchants, with the help of artificial intelligence can predict the future purchases based on customer interest and buying history. It helps in automating the promotions and personalizing marketing campaigns. It also helps in precalcuting the shipping costs, using the local vendors and scheduling the deliveries.

5. Voice Commerce

According to voicebot, nearly 75 percent of US households will have smart speakers by 2025. eCommerce merchants will need to optimize their websites for the voice search. People are increasingly relying on voice assistants like Amazon Echo with Alexa, Apple’s Siri and Google home. Online shopping websites are indeed a relief for people and this voice search is adding a plus to it. Also, these voice assistants are optimized for regional languages. So users are preferably becoming used to it. Voice search is used to search products, ask questions about estimated delivery, product brand names and more related to customer’s basic queries. Get your eCommerce website ready for voice search. You can do it by optimizing your top level content funnel. Including the basic and direct answers that your customers are mostly looking for. It increases your content visibility in Google’s SERPs and so do the website traffic.

Optimize your content for voice searches
Analyze the keywords for voice search
Integrate skills on Alexa and Google voice assistant devices
Optimize product descriptions for voice commands

Conclusion

Hope 2021 brings more innovative trends to the table and we all get ready for that. Technology’s doing its work of upgrading and preparing itself for tough situations, making our lives easier. What do you think is the new trend for 2021? Are we going to switch to online shopping forever? Is eCommerce websites going to transform themselves to a new level? Share your thoughts in the comment section. Also, drop in your doubts about your eCommerce project, we’d love to connect with you over Twitter or you can also drop in a line on enquiry@logicrays.com.

5 Proven Ways to Optimize Cart Abandonment in eCommerce Website

Posted on December 6, 2020January 12, 2024 by Mitesh Prajapati

Shopping cart abandonment is the common scenario you would always want to fix as an eCommerce merchant. Something that your marketing team always wants to address in the campaigns. But you aren’t sure where to start?

Is it something that relates to website design, flow or navigation?

Or all you have to do is some marketing tactics?

Every year there’s a certain percentage of cart abandonment that disappoint online store owners and indicate something that’s not working for the customers or prospects.

However, for any business operations, certain optimization has to be in progress to get successful results and 100 percent customer satisfaction.

Let’s check out the best practices of cart abandonment optimisation in online stores.

What is Shopping Cart Abandonment?

Shopping cart abandonment is when customers add the items in the cart and refuse to make final checkout. It could be because of some problems with the website, the product, discounts or pricing or maybe personal reasons.

However, you as an eCommerce merchant can not fix if it’s their personal problems. But certainly have to fix them if it’s because of your website and you are losing a lot of money.

The best thing is, you can always fix the problem at your end.

Let’s find out what could be the problem that’s stopping the prospects from becoming a customer and customers to shop their purchase?

Reengaging the Customers

You can re engage the customers in a matter of seconds using some smart ways. In today’s busy schedule of customers, they aren’t only engaging with the shopping websites but often have too many notifications and alerts at hand. It could be meeting popups on the desktop screen or mobile notifications.

It is normal to miss out on the completion of shopping checkout in such cases. In this case, putting specific pop ups that re engage the customers on their completion of shopping decreases the abandonment rate.

It works as a quick reminder for the customers who are missing out on the items they’ve added in the cart but forgot to complete the checkout process.

Personalized Messaging

Personalized messaging is addressing the customers with the personalized content. You might experience that even after putting popups and important push notifications, there’s less engagement of customers and they continue to abandon the carts.

But using popups correctly makes sure to decrease the rate of abandonment of cart ratio. There you need to personalize them as how you talk with the customers.

For example,

Hey Joe,

You haven’t been here for so long?

Hey Danish,

Continue your shopping and get an extra 30% discount this time.

Something like this can surely attract the customers. It also includes keeping the track record of historical views of customers. Based on the customer interaction using certain plugins, extensions, and APIs, one can manage addressing the customers in a more personalised pattern.

Organized Checkout Pages

It’s a human psychology that when you know how many days are remaining to a particular work or how many people are in line to get your turn, you will feel a certain relaxation about the task completion. But if you don’t know the steps after which you will get the final checkout, it might be a frustrating situation.

On the same note, considering to put a progress indicator in checkout pages makes customers half relaxed when they are into the process. Keep it precise and engaging. For example, optimize the shipping address step for the customers who have already purchased items from the store previously. You could combine two individual steps into a single step.

Also, show the indication of steps remaining at the progress indicator bar.

It should include minimal steps like Shipping, confirmation of order and final step as payment and checkout.

You can also organize your checkout pages in stores using the proper alignment of graphics, symbols and user friendly design that continually indicates that the process is clear, authentic and the users can feel free to make any edits.

In short, making the process and the website look reliable. For example, using product thumbnail images with product name and edit options makes the checkout page look user accessible and well informed.

Winning Trust

This is when your website is new and the users are unable to trust when it comes to the final checkout process. It happens when you have got the attractive products, your website is getting enough engagement from the users but when they see that the site is not popular or aren’t reliable, it kind of hesitates them to make the final purchase.

In this stage of your online store, you should refer to social proof. As in website reviews, product reviews by the customers, social sharing of products and social trust badges that add value to the website. These trust badges enhance the possibility of users getting checked out without making purchase to making complete purchase and checkout.

You should also ensure your website seems proactive to the users in terms of facilitating the ease. That is to not make compulsive registration and login to allow guest purchasing.

Best eCommerce Platforms 2021 – Which is suitable for your Business?

Posted on December 6, 2020September 24, 2024 by Mitesh Prajapati

When you decide to launch an eCommerce store, you’ll have to decide on the eCommerce platforms first. Among the multiple options available, you are most likely to select the one that satisfies your business requirements. It boils down to the key features of eCommerce platforms. eCommerce merchants are most concerned about the selection of technology before starting an online store. It includes validating key features of a particular technology, balancing with the business needs, costs, eCommerce Developers and more.

You might be looking to develop an online store for the first time, or may want to convert your current physical store into an online display or leverage your existing online store into a popular online shopping website. When you look at the technology front, it could be confusing when not knowing exact use cases.

Explore insights about eCommerce platforms starting with an understanding of available resources, their characteristics, frequent updates, support and maintenance criteria and other critical factors. This list of the best eCommerce platforms 2020 presents popular and useful eCommerce platforms suitable for your business needs.

Magento

Magento is an open-source platform to build customized online stores. It comes with free as well as a paid version for enterprise-level solutions. Its a huge tool to build your online business with a lot of functionalities, customization, bigger community support and everything eCommerce. If you want to build the fastest, scalable and enterprise-level eCommerce store, Magento is for you.

It works well with cloud storage, search engine optimization, products marketing and moe. Magento will never disappoint you in terms of providing best in class features, easy to develop functionalities, code reusability and website speed optimization. Also, it boasts the unlimited benefits of customer satisfaction features such as content management, unlimited products listing and more.

If you’re considering building a small business website and prefer not to invest time in developing an eCommerce site from scratch, you can explore readily available options like Shopify or BigCommerce. However, for those looking for tailored solutions, it’s advisable to hire Magento developers and leverage Magento development services to maximize your online store’s potential.

BigCommerce

BigCommerce is the direct competitor of Shopify and offers BigCommerce Development services to build affordable eCommerce websites. From startups to enterprise-level companies, businesses choose to build online stores with BigCommerce. Though it is not considered a full-featured eCommerce solution like Magento, it is undoubtedly one of the fastest tools to set up an online store.

BigCommerce has a particularly strong set of native features, while also maintaining a sizable app marketplace for optional add-ons (ballpark 600 in total). BigCommerce’s built-in features include:

The native features of BigCommerce include multiple facilitations for customers and give them a welcoming experience to the online store. It facilitates real-time shipping calculations, easy payment integrations, a checkout, support multiple product variants, single-page checkout and more.

Shopify

Shopify came up as the most handy tool when it comes to building super-fast online stores. It has the best marketplace, strong features and supports multiple categories of online stores. However, you may find limited functionalities when compared to bigger platforms like Magento.

eCommerce merchants find Shopify as their handy tool where they can easily add addons, extensions and integrate multiple payment gateways. Shopify is best known for its easy to use,

user friendly nature. The platform has got the Best Shopify Experts, awesome templates and quite interesting templates to use for unique online stores.

It is suitable to build a variety of stores including clothing, retail store, photography, kids store and more. Shopify does encourage the large-scale development in online websites and support multiple languages, currencies and payment gateways.

WooCommerce

WooCommerce is an eCommerce plugin for WordPress users. It is referred to as an eCommerce plugin but still giving competition to eCommerce platforms that are fully interactive. It has more than 80 million downloads and is among the world’s most popular eCommerce platforms. If you have a WordPress website and are looking to convert it into an eCommerce store, WooCommerce is the best bet.

Though it’s a completely free plugin, you can manage to purchase a few themes and templates for the user interface.

WooCommerce is developer friendly. Lets you build features out of ease and does not require programming skills. Business owners can easily take control of their website, manage the products catalogue and be free to use it. If you think of a seamless design and user friendly online store, WooCommerce is for you. It has got the best mobile friendly design, access to tracking the stock level, speed optimization, geolocation support and a lot more features that you would primarily want in your online store. All you need to have is a WordPress account and add WooCommerce plugin, activate the plugin and get started with the online portal.

Conclusion

Let us know in comments which do you think is a suitable eCommerce platform to your business requirement? Share what are your thoughts on the latest frameworks and their offerings? Also, check out the latest design trends, essential technology aspects in eCommerce websites and conferences. Checking out on what’s latest helps you outperform the competition of online businesses. Connect with us on Twitter for a detailed consultation on eCommerce technologies.

Inventory Managment & Analysis- How you do it in your eCommerce store?

Posted on December 6, 2020May 6, 2024 by Mitesh Prajapati

Inventory management is a critical task for eCommerce merchants. It’s a good practice to track and control the inventory orders, analyze the process, and keep up with the usage and storage of the readily available stocks. For eCommerce websites such as Amazon, Flipkart, there is huge management of stocks in the backend. Without proper solutions to the inventory, no eCommerce technology is sufficient. Magento, Shopify and BigCommerce are some popular eCommerce technologies and content management systems that have excellent solutions, plugins and integrations that aid in managing the complicated problems of inventory. It is, indeed, a task to manage proper data of in-stock and out-stock. For any eCommerce websites, there has to be multiple product lines or various product categories of different brands.

To consistently show the real data, the analysis of stocks coming in and going out saves a lot of bucks, helps you in strategizing the marketing strategies, improve customers services and other improvements.This blog post covers some of the best inventory analysis techniques and best practices for your online store.

Before we start the analysis of inventory management, let us first understand the entire concept of inventory management.

What is Inventory Management?

Inventory management is a process of tracking down the supply chain, tracking of all in and out stock quantities. It involves knowing exactly where you need certain stocks to fulfil customer demands. If you’re already in the business, it’s not new for us. But for individuals, the first time experiencing an eCommerce business has a sure need to understand this mechanism to avoid the last-minute rush.

Necessary Analysis for Better Inventory Management in Your eCommerce Store.

ABC Analysis

It is a data analysis technique to check the performance of inventories. There are two types of inventory performances.

Best performing inventories
Worst performing inventories

The aim of this technique is to have more control over inventory and identify the particular products performing good and not performing at all. eCommerce stores development platforms like Shopify have the functionality that shows you a month long report of your best and worst performing products.

It basically classifies the inventory into three parts.

A grade.

It includes the best performing products. This is the one where you get your most and fastest profit from. It covers your approximately 80% of your total revenue. This helps you prioritize the products. In online stores, the landing pages for these products should be optimized on a priority basis. The optimization of high-priority landing pages makes the customer experience better and pushes the products selling doubling the profits.

B grade.

B grade represents the medium category of selling. It accounts for nearly 10-15% of the revenue. This slab of seeling falls under the A and C category of products selling.

C grade.

C grade category is the last priority of products. This product section is the lastly desired by the customers. Merchants might consider it as dead stock. The demand for this product line is not fixed. The possibility of emerging demands in this section is rare and business should not look up to put more effort into this, since the revenue is sometimes less than or equal to 5 per cent.

FSN Analysis

FSN analysis means fast, slow, moving and non-moving inventory management analysis. This technique is used for controlling purposes. The products are being segregated based on consumption, quantities and other factors such as selling ratio. As the name of the technique suggests, it is fast, moving and non-moving products technique so it will consider products that are selling fast to not moving at all. Based on the selling rates, bifurcation and optimization will take place.

It is useful for eCommerce merchants to make some critical decisions on occasions such as festival offers and other discount days. The technique not only focuses on good or worst scenarios but also on the products that are slowly moving towards the supply chain. eCommerce merchants can filter out the product options in well-versed eCommerce platforms like Magento or Shopify for the fast-moving as well as slow-moving products on certain personalized content for users.

Minimum Safety Stocks

This inventory management technique involves keeping minimum safety stocks. This is used to avoid the out of the stock situation. Mostly for the giant eCommerce platforms like Amazon, Etsy uses this analysis technique to not come up as out of stock or sold out labels for their customers. The impression of these popular eCommerce stores among customers is valuable and do not affect the customers’ buying decision. The eCommerce store managers keep a minimum margin of a certain number, when the stock limit reaches that level, they consider reordering it from the seller/distributor. This technique comes to use when you have some idea about good performing products. It means you can use this optimization technique over the results of the above two mentioned techniques.

Economic Order Quantity

Economic order quantity is formula based technique. This is calculated based on certain entities such as total costs of production, demands and supply rates and other factors using business intelligence tools. This technique promotes higher order of purchase to minimize the multiple attempts of buying. It reduces the overall costs of the purchasing department for online stores.

How Magento B2B E-commerce/Marketplace Solution can help to boost your profit?

Posted on December 18, 2019October 7, 2024 by Mitesh Prajapati

B2B business model has always been the most preferred mode of business for the manufacturers, wholesalers, stockist etc. as the total B2B Sales is expected to reach $9.4 T by the end of 2020 in US. There are possible reasons behind, why the B2B business has such a high growth rate compared to B2C? The answer could be that retailers are getting the products with better margins so their profit increases by selling to an end customer, as a manufacturer/wholesaler or stockist they can buy and sell in high volume so profit is big.

B2B Marketplace Eco-system:

If we talk about the B2B Eco-system it is divided into three stages Production, Distribution and Consumption having a specific channel sales network i.e. Manufacturer >Distributor (Online/Offline) >Wholesaler/Stockist >Retailer > End Consumer. In this arrangement everyone at every stage is putting their mark-ups so
retailers’ profit is shrunken as he’s the one who’s facing the end consumer and it becomes difficult for them to sustain against online e-commerce players.

To enhance competitiveness, businesses should consider leveraging technology and expertise. Hiring Magento developers can provide the necessary support to optimize online platforms, streamline operations, and improve the overall customer experience, allowing retailers to better position themselves in the market.

Nowadays after B2B eCommerce been introduced the middle distribution channel is been modified. There are multiple business possibilities in this arrangement i.e. 1. manufactures can have an online portal in place with call to price option or pre-defined prices for distributor, wholesaler or retailers 2. Manufacturer can directly sale to retailer by removing any middle sales channel network by offering the better prices. (In this arrangement manufacturer will be aware of end customer’s behaviour and requirements which in traditional way was very difficult).

What sort of products are being or could possibly be sold on B2B e-commerce store? Mostly the B2B business is for industrial products i.e. machineries, electronic capacitor etc. for which one needs to hire an efficient and large in number team of Sales reps whose job is to meet the B2B Customer explain them about everything related to the product and convince them to buy. This requires to put a lot much efforts and money so overall a very costly option. Now let’s put another option of having an online B2B eCommerce portal in place which in first place connects you to the whole world by allowing you to expect business from anywhere without investing a hell lot of money. In this arrangement B2B buyers are going to explore and experience each and every detail related to the heavy machinery or similar product as they don’t need to touch and feel the product what we generally do with consumer goods. Here I didn’t mean to say that the sales reps should or could be replaced but definitely their roles and responsibilities will be changed and enhanced.

What’s the need of B2B Marketplace?

Now other side of the business which is consumer related products such as stationary, clothing, fashion etc. Based on a research made in USA more than 90% B2B buyers said that they used online portals to buy things related to their work. So, as a result the offline companies who used to run the direct business are now struggling to compete with the larger companies so as the result either they merge with the large enterprise or shutdown their business. So, for the large companies its mercy killing and for the small companies its easiest way to get out. What do you think what possible might have
gone wrong that the small player had to undergo such situation?? The answer is non-acceptance of technology as they were happy doing the business with traditional way, wherein the other company came with an idea, gave the customer ease of use and took the business. So, having a B2B e-commerce or Marketplace is going to help you not only to survive but sustain within the cut-throat business situation.

Take another example of Auto-parts business which was once a purely B2B Driven business but as large players noticed that the manufactures are not updating themselves with latest technology, they got the benefit of the situation and as a result the total B2B Sales of the auto-parts business community got drastically dropped. So, now most of the companies understood the need of the time and started expanding and acquiring the latest technology by creating their own B2B e-commerce or B2B Marketplace to be in the race or possibly to win it.

For more details about Magento B2B eCommerce portal you can follow this video placed on Magento website – https://magento.com/resources/making-b2b-ecommerce-work-you or else do ask me and shall try sharing more information on this subject by writing on biz@logicrays.com

How Magento can help to boost your new or existing business?

Posted on December 18, 2019September 24, 2024 by Mitesh Prajapati

Nowadays, as technology spreads its wings, people are becoming increasingly digital. Regardless of the industry, having an online presence is essential for businesses and services. To achieve this, multiple companies offer e-commerce solutions, including B2C/B2B web portals, mobile applications, PWA, marketplace solutions, and more.

The question arises: does one really need to take their existing or startup business online? With many companies already offering their services and products online, can you compete? Overcoming the fear of loss is crucial because it doesn’t matter where you stand in the race to become an exceptional business brand; what matters is that you try. All the big players started from somewhere.

To help you gain confidence in getting your business online, consider these interesting facts: from early 2013 to 2019, global e-commerce annual sales grew from $1.3 trillion to $3.5 trillion. Year-on-year growth was 11.3% in 2016, 13.3% in 2017, and 15.2% in 2018, demonstrating steady and continuous growth.

As a business owner, it can be challenging to choose the right platform to build an online portal that maximizes your reach to the target audience. Multiple factors come into play, such as cost, ease of use, customer acceptance, user experience, stability, security, and whether the e-commerce portal can expand as you grow. To ensure you make the best choice, consider working with professionals. By hiring Magento developers and utilizing Magento development services, you can create a robust online presence tailored to your business needs.

So, the answer is to see the richness of the world’s leading e-commerce portal “Magento” which is used and praised by the e-commerce business leaders and pioneers, but why Magento over others?

Magento has crossed millions of downloads and is one of the most popular e-commerce platforms in the digital marketplace and the best part is that Magento is opensource, so you don’t need to pay any upfront fees or recurring subscriptions.
There are hundreds of extensions available if you further want to upgrade your platform but not mandatory.

Magento is search engine friendly and also it allows a user to manage the content, looks, and functionalities of their e-commerce store. Magento’s marketing module is very good for cross-sale and up-sale that entice users to buy more products. The website built over Magento updates automatically which is usually not available with any other e-commerce portal. You can offer flexible prices of your products to your customers based on the customer class i.e. You can have multiple websites with multiple languages and currency on Magento which helps you to promote your products and services across domains. Magento is mobile responsive and mobile-friendly. You can manage your products efficiently by displaying specific prices for specific groups of customers, add multiple images of your products, and whatnot.

Magento is an ultimate eCommerce Solution which offers a high scale of security and a great business environment. If you are looking to build your website in Magento CMS and looking for the best and reasonable Magento Development company, LogicRays is the best option to contact for. Our experienced and skilled developers
can surely help you to build your Magento website with attractive features and proper functionalities and also to develop any new extension. We can also help you to build marketplace solutions such as booking marketplace, hyper-local marketplace, B2C/B2B Marketplace etc.